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“Indestructible” Motorola Defy ad defied by the ASA

0. phoneArena posted on 10 Nov 2011, 11:15

A TV ad for the Motorola Defy was pulled in the UK for revision, as the ASA found its claims about being "life proof" were exaggerated...

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posted on 10 Nov 2011, 11:25 7

1. bolaG (Posts: 468; Member since: 15 Aug 2011)

ITS A COMMERCIAL!!! Commercials are always over the top! Look at food commercials; the burgers are alwasy the God like meal made by a 5 star cheff lol.

Why would anyone want to test their phones like that in the first place?!! Just know that your phone is pretty dam durable and use it normally. Don't go out and start DROPPING IT FROM 100FT and expect it to not brake because a commercial said so.

posted on 10 Nov 2011, 11:34 4

2. skymitch89 (Posts: 1361; Member since: 05 Nov 2010)

I don't see anything wrong with the ad, except that it's 1min long. People shouldn't get mad that the glass breaks. My friend had the US T-Mo version and he cracked the glass on it because he threw it at a brick wall, but nothing else happened. I don't really think that a Defy would go through that much in one day. Also, it says "Water Resistant, Scratch Resistant, Dust Proof" and says nothing about guaranteeing that they are.

posted on 10 Nov 2011, 11:50 5

3. remixfa (Posts: 14604; Member since: 19 Dec 2008)

i dont see anything wrong with the ad either. this is a government agency nit picking too much. ugh.. i hate nanny state antics.

posted on 10 Nov 2011, 12:13 1

4. corporateJP (Posts: 2458; Member since: 28 Nov 2009)

What a bunch of wankers at the ASA.

posted on 10 Nov 2011, 12:58 2

5. Sniggly (Posts: 7305; Member since: 05 Dec 2009)

The ASA is another example of the government taking s**t way, way too seriously.

posted on 10 Nov 2011, 15:04 1

6. GeckoHA559 (Posts: 47; Member since: 28 Jan 2011)

We should not forget that its also a crap ad as well.

posted on 10 Nov 2011, 15:55 2

7. ardent1 (Posts: 2000; Member since: 16 Apr 2011)

Perhaps Motorola needs to revisit the 1.5% failure rate.

posted on 10 Nov 2011, 22:30 1

8. mozes316 (Posts: 142; Member since: 30 Sep 2011)

I think common sense would tell you that the phone can be damaged... Come on Britain. lol

I saw a commercial where the kid decided he didn't want to do drug and then it turned out he was the cool kid in school... proof that not everything shown on TV is true.

posted on 11 Nov 2011, 10:52

9. roscuthiii (Posts: 2233; Member since: 18 Jul 2010)

Wait! WTF! Commercials and advertisements use hyperbole? Are you friggin tellin me that if I buy a Droid Razr that it won't fly around the city cutting stuff in half?!

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