HTC's revenue for July plummets down, decreasing HTC One (M8) sales most likely to blame

Several days ago, we shared the news that HTC itself is pretty pessimistic about its Q3 financial outcome, because the HTC One (M8) won't be capable of rivaling Samsung's and Apple's refreshed lineup any more...
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42 Comments

42. dmakun

Posts: 382; Member since: Jun 06, 2011

Hi Smurffy, why you patronizing HTC here? Clearly the problems with this company is not solely "Marketing"! There is a reason besides marketing why someone will work into a store and pick up a GS5 over the" "premiumness" of an M8 and the sole reason cannot be marketing! Hint: my first 2 android devices were HTC legend and the desire HD and back then I thought Samsung's offerings were hideous until I used the GN1 and now I'm rocking a GN3 whilst waiting for the GNote 4. Why do I prefer Samsung, well I love that it's more versatile and light even with the bigger screen. Love the super amoled screens with their "saturated" colors (funny how tech sites say that like it's a con). Then the removable battery of course. I know I'm one isolated case in point and that the fact I have these reasons for abandoning HTC hardly explains the massive losses of the HTC market share but HTC can borrow several leafs from Samsung and "copy" a few strategies adopted by Samsung like LG has done in recent years.

13. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

One M8 was a phone that could, only if they would have ditched that ill-fated camera and played their marketing cards right. I can't exaggerate how much they have improved and done all other things right after the 2011 disaster. They really stepped up especially in software side.

17. Mechanized

Posts: 13; Member since: May 31, 2014

I think those blaming the camera are over estimating the average consumer. Joe/Jane generally has no idea about camera sensor on their future phone. HTC's problem is more related brand recognition. Their brand recognition pales in comparison to that of Apple or Samsung. People generally don't thoroughly examine the products on the market, they most often just buy what they know. This unfortunately means user experience, functionality, and high reviews matter little.

18. ryq24

Posts: 874; Member since: Oct 17, 2011

I think it is just a matter of time before lenovo or huawei or other Chinese company will buy htc. They do have some technology that will be very usefull.

23. Taters

Posts: 6474; Member since: Jan 28, 2013

Plenty of issues with the M8 that other manufacturers just don't have. A normal TPU case scratches the crap out of the chamfered edges. The later batches of the iPhone 5/5s and no huawei handsets have this problem. It's the biggest 5 inch screen phone ever, not to mention the heaviest. People like light and compact but they still want the big screen. One of the reasons credit card wallets with money clips are taking over normal wallets for men. Suck TC and Sony just do not understand this with their designs. Which leads to poor ergonomics. The power button is just in the hardest place to reach and so are the on screen buttons. The gestures are awesome but they don't work even close to 100 percent of the time. Loose and rattling volume rockers. No other manufacturer has these and yet HTC has been doing this since the HTC One. Poor finishing around the head phone jack. The plastic ring looks like it's shredded or about to fall off. HTC actually made small strides here. The USB port was just as bad as the headphone jack on the One X, M7, and HTC 8x. Gaps galore. They claimed a gap less design on the M7 but that plastic trim was just piss poor with gaps everywhere. The M8 is better but the plastic pieces covering the speaker and the ear piece are beginning to show gaps where it's nearly impossible to get the trapped dust or particles out. That is not even getting into the overheating and dead pixels and dust under the screens. The reason HTC fails is far from a poor camera and marketing. Again, no other manufacturer has these issue HTC refuses to fix. Well, Sony handsets are still way too bulky in favour of useless hardware no one wants too but they are the exception.

33. Furbal unregistered

Dont forget the crappy coating on the camera lenses. Its pretty bad on mine, looks like a ton of fairly bad scratches.

39. jojon

Posts: 426; Member since: Feb 11, 2014

Agreed, and very well written. A lot of observation there

27. GreekGeek

Posts: 1276; Member since: Mar 22, 2014

It was heavily advertised in Cap't America : Winter Soldier, Haha This was Nick Fury's phone! How could it flop? dang I guess the money were all put to waste then

28. Ghost04

Posts: 515; Member since: May 03, 2014

HTC lost ground because of its ULTRA-PIXEL 4 MP camera .

31. cncrim

Posts: 1571; Member since: Aug 15, 2011

HTC that is lesson learn for you, even the top player like Apple listen to customer. Even she is not adapt it fast, but she does bounce to customer.

35. snowgator

Posts: 3614; Member since: Jan 19, 2011

I also think there is a really large pink elephant in the room no one is talking about: Past performance. When I first started learning about smartphones and kicking around sites to be sure I was getting a decent deal about 2010, I fell in love with HTC. I loved their build and the way their phones looked. Then, I started paying attention to how they supported their devices. One of my friends on Verizon was an early adopter of the Thunderbolt, which was laggy, horrid battery life, and had software glitches galore. No fixes came, and it was forgotten quickly. As a WP fan, my wife jumped on the HTC Titan and the Titan 2. The Titan was one of the worst experinces I have ever had- audio problems, lag, keyboard response problems, website's freezing. Say what you want if you are not a WP fan, but never has a WP device been accused of stutter. Again- no firmware updates, no help from their websites, nada. The Titan 2 was better, but there was STILL no support from them and it had audio problems which could have been fixed. My Samsung Focus S had several updates and firmware improvements while I owned it in the same time frame. These are not isolated incidents. HTC needs a few "knock it out of the park" hits, and then needs to show they will stand behind their products. Myself? I will not give HTC one red cent until I see how they support the ONE series and their WP 8X's that are out. There are HTC fans, and they responded to these products, then the sales drop because new buyers are sticking to what they trust. I still feel HTC has a good chance to rebound, but support is expected. Prove that, and they may become actually put a whole 4 quarters of profit together...

40. gaara6775

Posts: 738; Member since: May 20, 2014

They still make the best looking phones on the market and will continue to do so. I'm sad to see they're not bouncing back but their time will come.
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