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HTC will not produce low-end phones and destroy its brand image says Peter Chou

0. phoneArena posted on 13 Jun 2012, 22:14

HTC CEO PeterChou told the Wall Street Journal that the Taiwan based manufacturer will not risk destroying its brand image by producing super low-end phones; in the last few months, the company has been focusing on high-end models like the HTC One X...

This is a discussion for a news. To read the whole news, click here

posted on 14 Jun 2012, 10:45

42. remixfa (Posts: 14604; Member since: 19 Dec 2008)

im not in love with jack. There is a difference between looking at the playing field and saying "this is the best out", and saying "i really love this brand and will buy it for the name".

Ive only ever bought 1 samsung in my life, which is my SGS1. Yet ive bought handfuls of HTCs from the MT4g all the way back to the windows 5x days. Ive bought quite a few LG's and Motos and Blackberrys as well. So, how does buying 1 samsung (i won an omnia and sold it because it was junk) make me a samsung fanboy???? tell me. what a stupid go-to argument. "you disagree with me, so u must be a fanboy of XXX". And just for the record, until Samsung came out with their high end processors and screens in the bundle called the Galaxy S line, I considered them a junk phone maker. Yup, that's a real fanboy for ya.

And again, I wasnt talking about perceived build quality or processors, I was talking about reliability. Older HTCs were NOT reliable compared to competitors like RIM, which is why RIM ran away with the smart phone race until Apple and Google came along. International or not, I saw more HTCs than any other brand come back with issues for the longest time. And at the time RIM was outselling windows 10 to 1.
It's not like there is something magical about it being "international" that makes it better. Most of the time it was the same international phone, just rebranded as a carrier phone in the US.

posted on 14 Jun 2012, 11:48

43. dmn666 (Posts: 244; Member since: 19 Oct 2011)

I think you both are right in your own ways. There were some off-topic discussions though.

It's true that making low end phones is not really simple. HTC simply doesn't have that skill. Remember you need 'brand image' in low end segment too. People can just walk in and grab a Nokia because they just don't die. It's not like Nokia is a cheap brand. They made super highends as well and those were awesome. But HTC certainly doesn't have that big of a workforce. If they really want to make loweneds they better take some time and do it right.

posted on 14 Jun 2012, 12:41 1

44. ngo2dd (Posts: 896; Member since: 08 Jul 2011)

We all know you are the fanboy because you show it everyday on the forum. It is funny that you base your opinion as fact. You Say you work for t-mobile and after Verizon. But most of the window mobile are in fact been on ATT and Sprint beside the HD2. It is also funny that you bitch about S3 chip but in fact you have yet to own any of them. So you are still full of s**t.

posted on 14 Jun 2012, 17:07

45. schecter7 (Posts: 99; Member since: 20 Apr 2012)

RIM was outselling Windows and Symbian was wiping the floor with both in the rest of the world. That's what you missed in the US market. Before Apple came in, all us carriers were selling garbages here. It's complete waste of time arguing over that. Anyone who has used pre 2007 international and us smartphones will tell you the same thing. International phones were SIGNIFICANTLY better than the ones we had here. It still holds true to a somewhat lesser extent. Anyways, it was off-topic.

Point was HTC just doesn't know how to make good SUPER low-ends. Why the heck would they jump in and start over considering their recent financials? It's something they can't do overnight. Their CEO is simply saying the same thing.

posted on 14 Jun 2012, 17:22

47. remixfa (Posts: 14604; Member since: 19 Dec 2008)

ok.. lets start here..
what do you consider super low end?

I consider 528mhz processor in 2012 super low end. Yet HTC makes a few phones in that range. The HTC Wildfire on Tmobile immediately comes to mind. It has the exact same internals as the G1/Hero, and it was launched in the last year.

HTC has plenty of know how in the low end. Thats ludacris to say they dont. Theyve been there for years. They have a lot less time in the "recognized" high end of the spectrum than they do in the low end.

As far as pre 2007, yes there were some very advanced models outside of the US for a while. Most of the higher end HTC models ended up in america though as carrier branded phones through VZW and ATT. The craziest stuff wasnt from HTC.

And the old windows 5x/6x phones were on all carriers.. most of them were on ATT and VZW, not sprint.

If HTC were to say "Hey, were going to consentrate on premium models now and just kill off our low end sets because we need to get our financials straight", that would be cool.. and it would be honest. Saying "we dont want to mess up our brand with low end sets" is completely dishonest.

posted on 14 Jun 2012, 17:47

51. schecter7 (Posts: 99; Member since: 20 Apr 2012)

Rebranding an old model for the lowend segment only tells they are not willing at all to put any effort there.

Check some of their recent financials and average selling price



Should tell you where they make the money from.

Ok - dishonesty - I'll give you that - it's just a business talk. That's how they talk - what we can do about it.

posted on 14 Jun 2012, 17:19

46. schecter7 (Posts: 99; Member since: 20 Apr 2012)

You're not a fanboy? talking about GS1? That already proves it. I had two of those garbages (Captivate). A UI that stank like a cheap wannabe iOS knockoff, broken GPS, crappy camera, horrible audio, pathetic battery life, a horrible resolution pentile display, worst upgrade support from Samsung - and that's what you're calling the 'best out'. You've already proved your fanboyism.

posted on 14 Jun 2012, 17:41

49. remixfa (Posts: 14604; Member since: 19 Dec 2008)

so because I like a phone that you had a bad experience with, that auto makes me a fanboy? are you that retarded? seriously?

first off, samsung sucks at software. They always have. Who still has an SGS1 on original software? Mine lasted 2 days from purchase before I modded it. Samsung makes it notoriously easy to mod, which is why so many people love it. Ive been running ICS since december. What have you been running? A properly modded SGS runs as fast or faster than any S3 device, which is one of the reasons why I never got an american SGS2.. it was pointless. the SGS1 also has a more powerful GPU than the crapdragon S3.

Battery life? I get incredible battery life. I get 2 days worth with regular usage. How about you? I dont know too many single core phones.. hell i dont know ANY phones that get 2 days with regular usage.

Kinda sounds like you got tons of personal issues. Again, here is a mirror, look at it.

And just because I know sooner or later the battery thing would be brought up, and stupid trolls like NGO would try to say I was full of it, I took a nice screen grab of it yesterday. Look and weap

Its not fanboy to say "X does this the best" when its true. Its called a fact. its not that hard to tell the difference.


posted on 14 Jun 2012, 17:54

52. schecter7 (Posts: 99; Member since: 20 Apr 2012)

Sure - everyone sneaks around XDA and are running customs on their GS1. I wonder why XDA server is not down yet.

You're the one with issues - trying to cover up GS1's downsides with XDA. Maybe Samsung should start paying those guys to cover their as*. Don't show those pathetic snapshots like those morons making quadrant videos on youtube. With a custom ROM, ANY phone can run two days. I mentioned a lot more stuff beside battery life. Unfortunately XDA can't cover those up.

posted on 14 Jun 2012, 18:08

53. schecter7 (Posts: 99; Member since: 20 Apr 2012)

modded GS1 vs S3 device? That was just ridiculous. Try to use an Xperia S (stock) and super modded GS1. You'll laugh at yourself.

posted on 14 Jun 2012, 19:17

54. remixfa (Posts: 14604; Member since: 19 Dec 2008)

hate to tell you but its true. tweak or no tweak the GPU in the hummingbird.. the PowerVR is stronger than the Adreno220 found in the S3. There are a few things that the S3 does slightly better like things that require multithreading... like loading the web browser. but for general tasks and games, the SGS1 is as good or better.

Go look at the benchmark websites that show the high scores. Notice how many SGS1 variants make the top. Now find the S2 and S3 phones. Its been a month or so since the last time I've checked, but I bet there are still way more SGS devices populating the top of the list than any S3 devices.

An easy comparison I can make is with my Tegra2 tablet and my SGS1. My SGS1 is seriously way quicker to load things and more responcive. Then again, The tablet is still on crappy old honeycomb.

Do you understand why I say modded? Because in samsungs ultimate stupidity they installed an antiquated RFS file system on the device instead of EXT4 which is the norm. That resulted in a massive slowdown of the device. simply doing the EXT4 file conversion which is commonly called the Voodoo Lag Fix instantly gives you 2-3x the power.

I dont buy a phone for its stock software. I buy it for the hardware as long as its easy to root and looks like its going to have a good xda/cyanogen following. Even if the software was good, I'd still mod it.. because thats what I do.
The best hardware combinations out there belong to samsung. Its not even a point of contention. The benchmarks show it to be true. And samsung makes the best screens. They make all the SGS screens, the new ipad screens, the HTC OneX's LCD2 screens, and more. Fanboy or fact? Fact.

Its no coincidence that the top 3 selling android sets of all time are galaxy 1, 2 and 3. Its also no coincidence that most SGS owners plan to upgrade to a new SGS. Is it fanboy? Or is it just better than the rest? hmm?

If LG came out right now with a super set with their top screen, whatever new magical chipset there is, and all the bells and whistles I could think of.. .it would be at the top of my list.

I am not brand specific. I am tech specific. Until someone else can offer better tech that is well supported in the mod community, than samsung, I have no choice but to keep buying it.

posted on 14 Jun 2012, 19:46

55. schecter7 (Posts: 99; Member since: 20 Apr 2012)

Benchmarks? (Xperia S with heavier Specs vs GS2- forget about GS1 crap)


Lagfix -? heard of lagfix for other chipsets?

Samsung makes best screens? 2010 Retina vs 2011 WVGA? Pentile garbage in 2012? SLCD2 made by samsung ??? - holy crap, who am I talking to?

Top selling phones are the best ? - heard of iphones?

You're very techy- LMAO - I won't waste my time anymore. Have fun in your tiny Samsung world. Keep considering yourself an objective person - ROFL.

posted on 15 Jun 2012, 08:29

57. remixfa (Posts: 14604; Member since: 19 Dec 2008)


I asked you to go look up a benchmark suite because it will show modded vs modded you tool. Yea, your all mighty sony that no one cares about loses to the SGS2 in most tests. Not a surprise there.

get your facts straight before you talk s**t and sling insults. Who do u think Made the S-LCD screen? LG??? lol

iphones have no competition, so their sales are irrelevant. In the android world there is too much competition so a phone wont garner high sales without it being an actually good device. Your comparison has no merit. Considering in Android's early years, HTC was the run away success, and now they are barely making it, it wasnt dumb luck that Samsung pulled ahead by wide margins.

Have fun in your irrelevant Sony world. Keep crying every time they dont bring a sony phone into a comparison because no one wants it. The problem is that I'm "pro" anything, its that your so blindly "anti" you cant see simple facts that dont coagulate with your preconceived notions.
Your just like taco in that respect. Have fun.

posted on 14 Jun 2012, 09:02 2

40. ngo2dd (Posts: 896; Member since: 08 Jul 2011)

remixfa you are samsung sheep. lowend is not just what chipset that use but the over all build of the phone. I love how you say you work in the phone industry. But please tell us what you did? Because we all know you are full of s**t

posted on 14 Jun 2012, 17:23

48. remixfa (Posts: 14604; Member since: 19 Dec 2008)

are you still trying to troll me moron?

how about this. you go prove me wrong.

posted on 14 Jun 2012, 02:05 3

28. pegasso (Posts: 285; Member since: 27 Nov 2011)

some HTC old phones (HTC S310, HTC MTeor, etc) are not hi-end phones.
those phones belong to mid/low category.

posted on 14 Jun 2012, 02:15

32. schecter7 (Posts: 99; Member since: 20 Apr 2012)

You're right. I was just trying to say they are MORE familiar with making high end phones. Their low-end phones are no match for Nokia and Samsung low-ends. That's the reason why HTC always had a tiny market share. Most of their sales came from high ends.

posted on 14 Jun 2012, 02:05 2

29. bayusuputra (Posts: 963; Member since: 12 Feb 2012)

the only thing i miss from Sense is the camera interface and functionality.. having tried Sense 4 ROMs and now coming back to vanilla ICS, the camera function is the only thing i am missing..

Other than that, i agree that HTC Sense, and apparently almost any other OEM launcher is crap and only reduces performance..

posted on 14 Jun 2012, 02:31

34. schecter7 (Posts: 99; Member since: 20 Apr 2012)

Yep they all are crap - yet you still miss 'something' when you dump them. That's what I don't like. Google needs to make every single phone look like a nexus phone just like the way every windows PC/laptop is a pure windows machine. These OEMs can still can differentiate their hardware just like the way HP, Dell, and other PC OEMs are doing. It'll lower the cost on their side, updates will be faster, average users will not have to mess with custom ROMs (most of which are broken anyway)

posted on 14 Jun 2012, 17:43

50. remixfa (Posts: 14604; Member since: 19 Dec 2008)

i do agree google needs to up the ante on their camera software. Why goog's stock software is so far behind what others like HTC and Sammy are doing, I'll never understand.

posted on 14 Jun 2012, 02:11 5

30. jopancy (Posts: 74; Member since: 25 Apr 2012)

With the rate technology is advancing, today's high-end phones are tomorrow's low-end phones. So whether HTC likes it or not, they are already ''destroying their brand'' by producing tomorrow low-end phones!!

posted on 14 Jun 2012, 02:23 2

33. schecter7 (Posts: 99; Member since: 20 Apr 2012)

LMAO - no one can disagree with you on this.

posted on 14 Jun 2012, 02:13 3

31. darkskoliro (Posts: 1090; Member since: 07 May 2012)

Unfortunately its the low end phones that make the money for companies. I see most of my android friends with low end samsung devices, never a high end one

posted on 14 Jun 2012, 02:54 1

36. tiara6918 (Posts: 2110; Member since: 26 Apr 2012)

Or if they don't want to make low end devices with the logo "htc" which could ruin the image of their company in their opinion, why not just create another line up of phones but this time with a different brand name. Like what nokia did before with vertu(I don't mean for htc to copy nokia by selling an expensive phone that's not worth it). Make low end devices with a different brand name(like a sister company or something)because many people still use and can only afford low end devices and they can make a profit out of this especially if they could convince most buyers. About that many people in China are now switching into low-end phones, that is not what I see. When I went to china, almost all the phones I can see are high end ones(iPhone,galaxy s2,note,etc.)I rarely saw low end ones(the only type of people I can see holding these phones are usually the old ones).

posted on 14 Jun 2012, 03:13 1

38. groupsacc (Posts: 232; Member since: 28 Feb 2012)

Yep. Just like Toyota with Lexus, Honda with Acura, Nissan with Infiniti, ......

posted on 14 Jun 2012, 07:14 1

39. mercorp (Posts: 1043; Member since: 28 Jan 2012)

Peter,you lost a BIG oppoturnity to get back at samsung and apple.
Now the galaxy y,mini,ace and pocket are the rage among the developing world and teens.
And your htc one v is pwn by the ace 2.
I want to see a updated one v with a duo core novathor (at least),and a phone with specs comparable to the mini 2.

posted on 15 Jun 2012, 00:01

56. jroc74 (Posts: 6019; Member since: 30 Dec 2010)

This isnt hurting Samsung.

They have alot of low end, mid range phones out. Ppl complained about Motorola releasing so many phones...in reality Samsung has them beat.

Its just that the Samsung phones arent all on Verizon. And Moto has basically stopped doing the lower end phones. At least less than Samsung.

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