HTC top manager confirms: HTC has not given up, working on future flagships

HTC is in a pretty bad shape: very few people are buying its phones and the HTC 10 that it worked hard on was available on the U.S. market only for a few months until carriers decided to prematurely stop selling it...
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37 Comments

1. Birds

Posts: 1172; Member since: Nov 21, 2011

That's good to hear. If the rumors about the S8 are gonna be true then it might be a tough year for HTC without having a good promotion/advertisement plan for their devices.... Still nervous for them.

30. korean411

Posts: 92; Member since: May 04, 2009

Well HTC needs to at least market their phones this time around no matter how bad their marketing team is. If they don't do that then they are not going to last for much longer

2. abhinav.snsahu

Posts: 22; Member since: Dec 08, 2015

Really hoping for things to turn around for HTC.

15. sgtdisturbed47

Posts: 966; Member since: Feb 02, 2012

I'm really hoping they catch Samsung and Apple with a left hook and really bring it with design, hardware, and software. Then again they promised that with the HTC 10. So much for that.

32. korean411

Posts: 92; Member since: May 04, 2009

Well HTC always made solid phone. It is just that their marketing team sucks to a point that it seems HTC doesn't have a marketing team at all. If they get their act together and finally start to market and promote their products then they have a shot to stick around for a while longer and try to turn it around but if they don't do at least that then HTC will pretty much won't be sticking around for much longer.

31. korean411

Posts: 92; Member since: May 04, 2009

Same here. But it all depends if they market this product this time around which has been a problem for years for HTC because they marketing is really that bad. They always made solid products but without marketing, promotion, and advertisement no one knows about it which is pretty much killing them.

3. DeusExCellula

Posts: 1390; Member since: Oct 05, 2014

HTC must, must, must, must. MUST reduce the price of their flagships on launch. They do not have enough of a reputation to be able to sell an acceptable number of flagships at iPhone, Samsung and Google price levels. They need to build credibility....Same reason Sony does not do well. High price, no reputation.

5. tokuzumi

Posts: 1900; Member since: Aug 27, 2009

This.

7. trojan_horse

Posts: 5868; Member since: May 06, 2016

HTC is apparently focusing on high profit-per-device sold at the expense of mass volume It seems HTC cares more about profit than market share... So HTC wouldn't. lower the price of it's devices for mass sales, like how Chinese OEMs do.

8. perfectnine

Posts: 201; Member since: Mar 11, 2016

They can't do it. Even with a lower price, people are still attracted by the Apples and Samsungs and are unlikely to switch to HTC given the fact that Samsungs are the trend now. With a already low demand, their profit stand to take more of a beating at a lower price.

16. nokia12

Posts: 610; Member since: Nov 19, 2013

But those who want to buy Samsung and Apple will buy it regardless.. So competing for that crowd is pointless.. HTC and Sony price their products almost equivalent and sometimes even higher than Samsung.. Because they think they are PREMIUM .. But consumers don't think so .. if Samsung is selling something for 700 $ .. Price it at 650 $ at max.. Get top reviews and recommendations from reviewers as a better value for money and quality product ... atleast those who read reviews and stuff would buy them instead of pricing at 700$+ and even loosing those customers who aren't samsung loyalists.. and then reviews , word of mouth recommendations , snowballs the sale effect ...

17. perfectnine

Posts: 201; Member since: Mar 11, 2016

Isn't that my point? Those people are unlikely to change even with a lower priced HTC, not sure what is your point. It depends country to country. In my country, Samsung is more expensive than HTC and Sony phones. However, many still choose Samsung regardless, honestly due to the plethora of pretty much useless features that they don't use. Samsung is able to price their phones at a lower price, yet advertise greatly as they have other industries to fall back on to cover the profitability of the mobile division. HTC on the other hand does not have that economies of scale. Sony on the other hand is just expensive hahah their Vaio laptops are a classic example of overpricing for the Japanese brand, although I will still spend that for Japanese quality. (yes it is made in China but Japanese QC is different to a certain degree)

18. nokia12

Posts: 610; Member since: Nov 19, 2013

The part where i am in disagreement with you is that lower price will definitely help and sure to make an impact.. if 650 $ ain't working then make it 600 $ at LAUNCH !!! Get the favourable reviews , positive brand image and recommendations from users .. there is a large gap between similar flagship speced phones from xiaomi /one plus at 400 $ vs A samsung at 700 $.. and None of the famous brands are competing for the 2nd tier market .. LG , Sony , HTC all are competing with Samsung at top level .. Huawei and Lenovo are the ones targeting 2nd tier market and are becoming successful ... if LG , Sony or HTC decides to compete in that market .. they are going to be more successful than competing with Samsung and apples.. Which is the route that blackberry has only recently started taking with Dtek60 after learning from their mistakes with Priv .. no point in launching a device at 700 $ then slashing it to 500 $ after 3-4 months because of low sales.. rather price it at 500 $ from start and keep it steady .. get the favourable reviews , recommendations at launch , and get more units sold rather than profits at the start .. once the units sold are increasing and big enough "slowly" start raising the prices again..

33. korean411

Posts: 92; Member since: May 04, 2009

Well before all that HTC needs to figure out if they are actually going to market and promote their device. because if they don't then it doesn't matter how much the product is no one is going to buy it because no one is going to know about it if they don't market their products.

11. Dr.Phil

Posts: 2359; Member since: Feb 14, 2011

I actually think there is a balancing act to pricing a smartphone because there are people out there that will perceive price as an indication of quality. There are those that may see a $500 smartphone and a $700 one and think that the one that is priced higher has either better quality or some extra feature the $500 one doesn't have, even if that's not the case.

12. kudus

Posts: 52; Member since: Oct 23, 2014

100% agree on this!!!

13. kudus

Posts: 52; Member since: Oct 23, 2014

100% agree on this!!!

27. pyradark

Posts: 895; Member since: Jun 10, 2012

for sony that's not gonna happen ever

4. newbey123

Posts: 701; Member since: Mar 19, 2012

It shouldn't be this hard for them. They have the best UI of android, but they always lack on the hardware and screen size availability.

9. perfectnine

Posts: 201; Member since: Mar 11, 2016

What have they lacked in hardware?

6. Plasticsh1t

Posts: 3106; Member since: Sep 01, 2014

Jeff Gordon for presidency.

10. AgentZero

Posts: 314; Member since: Aug 16, 2014

the 10 was one of the best phones of 2016 and the best all around one ... they need to build up on that

14. SailfishOS

Posts: 108; Member since: Nov 06, 2016

They need to be innovative as well as try new designs. Might pay off.

19. frankg

Posts: 173; Member since: May 14, 2014

Loved HTC, but they lost their edge to Samsung and never recovered. My hope is on Nokia.

20. BobLawblaw unregistered

If they remove the headphone jack they'll lose more customers. Same as Samsung. Removal of the headphone jack had to be the stupidest decision of 2016.

22. progjunkie

Posts: 3; Member since: Dec 08, 2016

HTC will never make it with the customer service that they have. They are terrible. I sent a phone to get repaired and paid the money to have it repaired. (mic. Issue). We all know about these problems on the m7 and m8. I had to send it back 3 times to get it fixed. The story is alot longer. So I'm done. Thanks Ban HTC. They will never make it. I hope. Sorry.

23. progjunkie

Posts: 3; Member since: Dec 08, 2016

HTC will never make it with the customer service that they have. They are terrible. I sent a phone to get repaired and paid the money to have it repaired. (mic. Issue). We all know about these problems on the m7 and m8. I had to send it back 3 times to get it fixed. The story is alot longer. So I'm done. Thanks Ban HTC. They will never make it. I hope. Sorry.

24. paceman

Posts: 38; Member since: May 23, 2013

Come on HTC fight! We need at least 4 or more competing companies in the phone business. I have the HTC 10 and I am so pleased with it.

25. Colombianmax

Posts: 52; Member since: Dec 29, 2014

Days after I bought my HTC 10 from T-Mobile, they decided to drop it. No store had it in stock to begin with which I feel is very unfair as the phone does not have a chance of exposure to the average Joe who only things Apple and Samsung make good phones. I've been purchasing HTC devices ONLY since 2009 granted that working in the IT field I've had to use and support Apple and Samsung devices for our end users. HTC makes a good solid device and hope they can come up with something innovative to make them shine like they once did.

26. toyboyz

Posts: 235; Member since: Jan 22, 2010

GOOD! Looking forward to the new designs finally.
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