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HTC says customers want thin models over more battery life

0. phoneArena posted on 19 Apr 2012, 20:30

According to Taiwan based manufacturer HTC, its customers prefer a model that is thin over one with a thicker, longer lasting battery; in the case of the new HTC One X, a software update from the manufacturer has been sent to fix a power management bug that drained 10% to 20% of the handset's battery...

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posted on 19 Apr 2012, 21:09 7

9. annonymous1 (Posts: 15; Member since: 16 Dec 2011)

And this is why HTC's stocks have dropped 60% in the last 5 months..if they continue on this path they will eventually be the next RIM...what good is a phone if it dies. i agree with many comments saying that we (the consumers) shouldnt have to compromise. The Razr maxx is a great example of that. phones these days aren't just meant for making phone calls.

posted on 19 Apr 2012, 21:10 2

10. annonymous1 (Posts: 15; Member since: 16 Dec 2011)

oh if you don't agree with me about the 60% drop in the last 5 monthshttp://www.bgr.com/2012/04/19/htc-usage-share-drops-60-in-five-months-study-finds/

posted on 19 Apr 2012, 21:20 3

13. JGuinan007 (Posts: 692; Member since: 19 May 2011)

That Statement is soo false!! I'd love to see HTC's data on where people choose a thin phone over one with a better battery. I think it's more like HTC has always had top software but battery tech has always lagged behind it's competitors, so this is thier statment to cover that. I loved my Tilt 2, and Inspire 4g but I carried 2 batteries with me all the time, a charger at work, at home, and in the car.

posted on 19 Apr 2012, 21:37 2

15. Cwebb (Posts: 501; Member since: 05 Oct 2011)

Apparently I wasn't one of those people questioned

posted on 19 Apr 2012, 21:43 5

16. BattleBrat (Posts: 1476; Member since: 26 Oct 2011)

I like the RAZR's thin profile, even in its otterbox commuter it doesn't feel bulky in my shirt pocket. But battery life is more important. I played with the iPhone 4s before i got my RAZR, and it wouldn't last a day Just sitting there, the RAZR has been good to me though

posted on 19 Apr 2012, 21:49 2

17. Nithence (Posts: 4; Member since: 18 Apr 2012)

It seems like HTC putting the strict limit to itself not to go far in this business. You are really lacking visionary to lead the company. Come on, try and try and try your best to improve all aspects of your product.. Dont try to find good reason for yourself and your audiences why you stuck here and there.. Find ways to differentiate yourself with confident...

posted on 19 Apr 2012, 22:03 1

20. kanagadeepan (Posts: 981; Member since: 24 Jan 2012)

Jumbo battery is always better than ridiculously thin... MAXX is a good example for REASONABLY Thin and great battery...

Thin + NON-REMOVABLE SMALL Battery == FAIL, imho....

posted on 19 Apr 2012, 22:06 1

22. Femto (Posts: 61; Member since: 21 Mar 2012)

I disagree with HTC/that survey. Don't get me wrong. I'd take a One S over a Zack Morris phone; but it seems with a just little added thickness battery life/capacity can be greatly increased. Gimme the juice, mother f**kers!! :)

posted on 21 Apr 2012, 19:19

61. 14545 (Posts: 1676; Member since: 22 Nov 2011)

Even if they could make an extended battery that didnt double the size of the phone would be nice. The rezound is a perfect example. The extended battery covers is 1/3 or more wasted space, so why not make the outside of the battery that isn't in the slot longer and thinner. Best of both worlds. And no real compromise.

posted on 19 Apr 2012, 22:39 1

27. MelvinPainter (Posts: 75; Member since: 05 Apr 2012)

Why would anyone want a thin phone that you have to keep plugged in?

posted on 19 Apr 2012, 23:40 2

28. threeline (Posts: 267; Member since: 11 Sep 2011)

Yeah it's much thicker when its attached to the wall! I wish we could mix all the manufactures in a pot and make one super phone, take Samsung's HD SAMOLED+ and quad-core Exynos processor, Moto's Droid Maxx battery, HTC's Sense, and Apple's butter smooth OS with Google's openness. Put that beast on an 79.00 unlimted Sprint plan with VZW's signal strength and all around coverage (3G,4G LTE). That's a phone to fall in love with.

posted on 19 Apr 2012, 23:45 1

29. Jyakotu (Posts: 854; Member since: 12 Dec 2008)

BWHAHAHA.!!!!!!!!! Is HTC serious.? I'd rather take a phone with long lasting battery life even if it comes with some extra heft. In fact, I prefer if my phones didn't feel like I could break them in half due to their "thinness."

posted on 20 Apr 2012, 00:11

30. lonestrider (Posts: 88; Member since: 31 Mar 2012)

I think It's not right.
I think thin is good, but too thin isn't.
Who wants battery life over thinner device??
I choose battery life.

posted on 20 Apr 2012, 00:35

31. Berzerk000 (Posts: 4275; Member since: 26 Jun 2011)

I was just talking about this a day or two ago. People do prefer looks over performance usually, and then complain after they buy it about the performance. I think the reason why people want thinness more now is that alot of people are going towards hefty cases like otterbox an such that add a substantial amount to the dimensions of the device. That's why I was a bit indecisive about whether I wanted the EVO LTE or not, because it's already a reasonably large device for the average persons hands, and since I put an otterbox commuter on all my devices which it is available for, I was afraid that the phone with the case would be too big for me to hold comfortably. But, I decided that I would get it because I thought I would get used to the size of it like people did with the galaxy note. But back to the point, most people buy products on how they look first. And then find out all the problems later. Unlike people here who actually do some sort of research of the device they are thinking of getting to se if it fits their needs

posted on 20 Apr 2012, 00:48

33. Hunt3rj2 (Posts: 396; Member since: 11 Nov 2011)

At the end of the day, this is honestly quite wrong. Yes, 14mm thick phones are too much. No, we don't need 7mm thin phones. It should be that the heaviest of users will last 1 full day of around 16 hours (8+ hours of music playback from local storage with screen off, all pull accounts on 2 hour sync, push email/IM, 30 minutes of intense 3D games, etc) so those who don't use the phone as heavily can extract two full days out of it.

Yes, make it last a day, but it should be a day for 99% of the people who use the phone. It should be more than viable to last two days if there is good reception and moderate-light usage.

posted on 20 Apr 2012, 01:29

34. hamids9898 (unregistered)

I do not care as long as the thickness of the charge enough, my sony 8x and not thick and thin times in 2 days of charge

posted on 20 Apr 2012, 01:31 1

35. Gusto (Posts: 28; Member since: 20 Mar 2012)

The only way to choose thiness over battery is if they show the better battery phone with thrice the thickness of the slim one.
But if they want to know is i prefer and Droid Razr or a Droid Razr MAXX, that adds just a little bit of thickness, i would withgout a doubt go for the Maxx.

posted on 20 Apr 2012, 01:45 2

36. jackhammeR (Posts: 1548; Member since: 17 Oct 2011)

Steve Jobs once said "the customers don't know what do they want...we give them something and we'll tell them that's it" or something like that:)
He was right.
I already see those complains about battery life "whyyyy my beloved smartphone can't work even for half a day????"

posted on 20 Apr 2012, 01:55 1

37. speckledapple (Posts: 892; Member since: 29 Sep 2011)

I think with all the focus on trying to create awesome smartphones and stuffing more tech into a steadily slimming profile. I dont mind having the lastest and greatest but without battery life whats the point? I would prefer awesome battery life to a slim profile but with all the tech focused on the inside and points proven by companies like Motorola there is no reason companies cannot produce slim profiles with awesome battery life. Put more investment in that and I think consumers would respect them much more.

posted on 20 Apr 2012, 03:13

39. Luuthian (Posts: 297; Member since: 09 Sep 2011)

Battery, every single time.

Although really, one day I'm sure we'll be able to enjoy both comfortably. It's just going to take several years.

posted on 20 Apr 2012, 04:41 2

40. azri05 (unregistered)

who the f**k is thumbing down everyone?

it might be true for dumb user who buying smartphone.

posted on 20 Apr 2012, 05:01

42. TylerGrunter (Posts: 1543; Member since: 16 Feb 2012)

It's normally some Apple fanboy who does that in EVERY Android article.
But I'm not sure who he is: at least 4 or 5 names come to my mind as suspects.

posted on 20 Apr 2012, 04:55

41. JonBjSig (Posts: 176; Member since: 17 Nov 2011)

I actually prefer thicker phones.
Not too thick though, my Nexus S is thick enough for me, a little thinner would also be ok, but in my opinion the thickness of the phone is irrelevant as long as it's not too thick or too thin, speed, battery, comfort and build quality are what I look for first.

posted on 20 Apr 2012, 06:32

45. fervid (Posts: 183; Member since: 22 Nov 2011)

Thin breaks and cramming things that thin doesn't get much quality or repair ability. I'd much rather have battery. They need to interview better people in their surveys.

posted on 20 Apr 2012, 06:39 1

46. ibap (Posts: 785; Member since: 09 Sep 2009)

HTC is as wrong on this one as on their decision to abandon physical keyboards.

posted on 20 Apr 2012, 07:52

48. remixfa (Posts: 14605; Member since: 19 Dec 2008)

thin is nice but not having to carry a charger is better. the exynos sgs2 gets great battery as well as large and thin.
basically HTC needs another year of bad sales to get the total picture.

posted on 20 Apr 2012, 09:11 1

52. waltah (Posts: 9; Member since: 12 Apr 2012)

I don't care how thin it is if it can't get me through a day of use.

posted on 21 Apr 2012, 19:09

60. 14545 (Posts: 1676; Member since: 22 Nov 2011)

That's probably something they forget to mention while doing these focus groups. They probably ask in two separate statements, or even groups, which is better. When not put side by side with battery life as a tradeoff, then sure, many people would probably chose thinner. But if you phrase the question "Which would you rather, a phone that last 6 hours on a charge and is 8 mm thin, or a phone that lasts 18 hours on a charge and is 11-12 mm thin." I bet the majority chose the latter.

posted on 20 Apr 2012, 21:56

56. Sdubb3 (Posts: 19; Member since: 22 Jan 2012)


posted on 21 Apr 2012, 00:53

57. GeekMovement (unregistered)

i mean 10 years from now I'd rather carry a smartphone that is as "big" as the SGSII with battery that can last up to a couple days with heavy usage instead of the latest innovation piece of paper that lasts 3 hours...

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