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HTC sales continue slump in August

0. phoneArena posted on 04 Sep 2013, 06:39

HTC might be spending big bucks on its new ads starring movie star Robert Downey Jr., but so far the spots have failed to work; and with a confusing message, how could they? For August, the Taiwan based handset manufacturer saw its revenue decline 16% from July's numbers to $13.2 billion NT ($444 USD). This represents a 45% drop from last year and is a whopping 56% decline from May when the HTC One started shipping...

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posted on 04 Sep 2013, 07:42

31. lovefist (unregistered)

you got that right sir. pricing killed it in countries excluding usa where buying phones outright is common.

posted on 04 Sep 2013, 08:01

33. vikas.rrr (Posts: 9; Member since: 20 Aug 2013)

the biggest Flaw is that it is darn expensive.It is A Looker,no doubt probably still the best looking android handset(though Sony handsets as aways have had good looks).Had they kept the price a little lower they probably would have sold more than they are currently able to.In India,the htc one retails for around 40k rupees whereas the S4 retails for around 34k. Now waht would anyone choose Good Looks vs a practical handset with(choose any of the S4 's advantages) like removable battery,sd card slot, better service and brand recognition and the better performer which is lighter on the pocket too.

posted on 04 Sep 2013, 07:18

22. RH234 (Posts: 45; Member since: 21 Aug 2013)

Maybe those designers in jail stole HTC's sales as well

posted on 04 Sep 2013, 07:23

23. SonyPS4 (Posts: 346; Member since: 21 May 2013)

No sd card is the main probelm for HTC One.

posted on 04 Sep 2013, 07:34

25. AfterShock (Posts: 3698; Member since: 02 Nov 2012)

I'm a long time HTC supporter and use one now.
I've lost hope in HTC.
Their high end stuff is gimped into no expansion an sealed batteries and mid range stuff is very low end.

It seems like HTC was steered into the rocks on purpose by Chou.

posted on 04 Sep 2013, 07:40 1

27. Googler (Posts: 813; Member since: 10 Jun 2013)

Time for a new CEO. HTC has more than enough potential but screw it up more often than not with stupid decisions. The button layout on the One is a perfect example. I've owned three HTC phones and liked them all, but nothing recent has me wanting to buy from them again.

posted on 04 Sep 2013, 07:40 1

28. itsdeepak4u2000 (Posts: 3718; Member since: 03 Nov 2012)

The disadvantages are:
#1. Marketing strategy vs phone availability.
(S4: Announced: 14 Mar 2013 & released in few days whereas HTC One Announced: 19 Feb 2013 & released very late than S4)
#2. Prices. (Not competing)
#3. Ultrapixels. (Gimmick)

IMO, one thing that all OEMs are applying are pricing. I think they are learning from Apple for this.

posted on 04 Sep 2013, 07:41 4

29. ajac09 (Posts: 1482; Member since: 30 Sep 2009)

Funny how there sales are dropping because htc one fans are even louder then iphone fans.

posted on 04 Sep 2013, 07:41

30. taz89 (Posts: 2014; Member since: 03 May 2011)

Not looking good, HTC do make some great looking phone but for me there phones have too many compromises. Most of the techies saw aluminium and thought yh that's good enough. The one could have been an awesome phone if they added a bigger battery,SD card, better cam,smaller bezels... the biggest truth if the sales person could easily sell the s4 over a HTC one.let's take SD card slot as an example, sure it's not on everyone's list but it's such an easy sell, just sell the idea of adding storage for cheap vs paying £50-100 to just double the storage on phones without SD card. The average customer will always go for the ideas of able to add more storage for cheap. Same with batteries etc.. everyone like to have on Samsung for using plastic etc but there phones are very easy to sell because they are feature rich and there is always something in there to appeal to a wide range of people.. hopefully HTC turn things around soon.. more competition the better.. The better tech we get as consumers.

posted on 04 Sep 2013, 07:53 1

32. tiara6918 (Posts: 2111; Member since: 26 Apr 2012)

The problem of htc is brand recognition. Usually when people buy products, they just follow the trend and what's popular. Apple managed to start it all of with their used to be iconic iPhone and samsung was able to follow up by holding on to their galaxy series and expanding them further. Htc has so far not done that well by releasing multiple flagship devices per year, not responding to the complaints of many users and providing uninteresting advertisements. At first I thought that the changes they were making were effective but now I can see that the risks they took wasn't good enough. In order for htc to survive this battle is to learn a thing or two from the two big competing companies, they've been dominating the market for long and that's because they were able to implement an effective and working strategy. Now htc has to do something right now or else they might slump even further

posted on 04 Sep 2013, 09:05 1

37. RH234 (Posts: 45; Member since: 21 Aug 2013)

Their biggest mistake is this $1 billion Robert Downey marketing campaign six months after launch. Should've been 1 month before launch. Plus the timing of this campaign is shortly before the Note III, Sony Z1, and IPhone 5s announcements which means consumers are holding off until those models are announced. Add in the price drop off Moto X and the HTC One has no hope of competing.

posted on 04 Sep 2013, 10:20

40. av911 (Posts: 201; Member since: 19 Nov 2012)

Love your avatar...Crayon Pop FTMFW!

posted on 04 Sep 2013, 08:09

35. iyngr (Posts: 72; Member since: 14 Jul 2013)

Probably an iron man ver w'd have saved them with RDJ on Commercials.

posted on 04 Sep 2013, 12:04 1

41. Taters (banned) (Posts: 6474; Member since: 28 Jan 2013)

Just marketing seperating HTC and Samsung right? Lol

Try fixing these things first

- fix your quality control. The fact that out of the last 6 HTC phones I still have not found a flawless one is telling. Especially when I get a perfect Apple or Samsung phone first shot each and every time.

- don't put your buttons and USB ports in retarded places. The key is easy to use and reach comfortably, even when charging.

- don't make your phones so god damn big for the screen size and use proper heat management, don't just stack stuff that shouldn't even be next to each other in a pyramid just to make pyramid.

- try not to suck so much even though it seems pretty hard for you to do with your ultrapixels and all. Lol

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