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HTC sales continue slide, down 4% sequentially in August

0. phoneArena posted on 06 Sep 2012, 08:18

HTC might have some of the best-designed and well performing device on the market with the One series, but customers are just not buying enough of them…

This is a discussion for a news. To read the whole news, click here

posted on 06 Sep 2012, 09:43 1

16. Savage (unregistered)

Too bad. I might have one of the first and last phones that came with actual Beats headsets. HTC needs to listen to its consumers. Lately your devices don't have removable batteries or expandable memory. Add to that, the poor battery, sub-par specs and not-so-good camera. No wonder you are going down. What's the point of selling phones which have a great design and excellent feel when its insides are not good. Good luck with your next One X.

posted on 06 Sep 2012, 09:54 3

20. JessJess (unregistered)

Don't die HTC :( don't leave us at the mercy of Samsung.

posted on 06 Sep 2012, 10:18

24. wendygarett (unregistered)

but HTC deserved this fate :)

posted on 06 Sep 2012, 10:23

26. JessJess (unregistered)

How so?

posted on 06 Sep 2012, 16:12 1

39. Dr.Android (Posts: 23; Member since: 06 Sep 2012)

HTC will rise again!!!!

posted on 06 Sep 2012, 10:15

22. gwuhua1984 (Posts: 1237; Member since: 06 Mar 2012)

Quality control is another thing. When you release a flagship filled with bugs... it's just beta. Despite the patches you send out to fix it, the damage is already done.

posted on 06 Sep 2012, 10:18

23. PilotHead (Posts: 18; Member since: 26 Apr 2009)

Maybe if they didn't try so hard to confuse their customers with so many choices and different versions of the same phone, consistent quality might be achieved.

I'm no marketing genius, but I would suggest the following:

1) Stop with worthless expensive gimmicks instead of innovation; Beats Audio, Playstation Suite, a still cluttered Sense UI, and playing catch up with Samsung and Apple.

2) Stop with the 5+ versions of the same phone. HTC mentioned this was an issue during their keynote but it seems they forgot about it already. HTC One S/One V/One X/One X+ and 4GLTE. Inconsistency is the blueprint for confusion, confusion does not bring loyalty, and no loyalty means no repeat business.

3) Better management of updating phones and communication with customers. ICS was released a year ago, some of your more powerful phones still haven't received 4.0 despite promises (even admitted to being way late on their goals).

posted on 06 Sep 2012, 13:26 3

34. JessJess (unregistered)

"Stop with worthless expensive gimmicks instead of innovation"

People throw that word around here so often. Who decides whats innovative? By definition any new idea or product is an innovation. Can we please stop abusing the word like a $2 whore? It's lost all real meaning and every time I see it I mentally cringe.

posted on 06 Sep 2012, 10:20

25. xtremesv (Posts: 298; Member since: 21 Oct 2011)

I know HTC focus is US market and that's comprehensible but they face fierce competition there. In my country HTC is totally unknown, here only Samsung, Sony and Motorola dominate Android scene. If my carrier had had the One X as an option, I would've taken it instead of my Galaxy S3.

posted on 06 Sep 2012, 10:31 2

27. Berzerk000 (Posts: 4275; Member since: 26 Jun 2011)

Its a shame, I love HTC, but they need to make some improvements. They need to redesign Sense, add a huge battery (>2500) and add removable memory, integrate it like they did the sim card. That's all HTC needs really. I think if HTC makes the next Nexus, they will really shine without Sense. If HTC can fit a 2000 mAh battery in the Evo LTE, they can certainly fit a >2100 into something that is slightly thicker. Many people would rather have a thicker device than a thin one with bad battery. Keep the designs and SLCD2 display though, that is a nice combination.

posted on 06 Sep 2012, 13:42

35. gwuhua1984 (Posts: 1237; Member since: 06 Mar 2012)

I think it was just bunch of BS when HTC announced that people want thinner devices... etc etc...

They really need to listen to the consumers, get a couple of their guys to go on tech blogs to read what the comments are saying about their product and go from there. Their product designs are BEAUTIFUL, now they just need all the features without the bugs to go with it.

Buying the One X was probably like buying the lottery for most people... Getting the one without bugs was hitting the jackpot.

posted on 06 Sep 2012, 11:37 1

29. redmd (Posts: 1355; Member since: 26 Oct 2011)

HTC are you reading these posts?

posted on 06 Sep 2012, 13:05

31. DigitalMD (Posts: 226; Member since: 17 Feb 2010)

1. Dump Sense or completely revamp it so that it doesn't hide Android innovation in ICS and JB.
2. streamline your GUI so that it does NOT hamper your ability to provide Android updates on time and for phones your customers actually own.
3. Remember most customers are stuck with a phone for 1.5 to 2 years ,not just 4 months.
4. Provide innovation and stop being cheap and screwing your customers and maybe, just maybe they will come back.

posted on 06 Sep 2012, 14:04 1

36. Berzerk000 (Posts: 4275; Member since: 26 Jun 2011)

They would never dump Sense. Do you know how embarrassing that might be for them to announce?

"Yeah, our custom UI was so bad we had to get rid of it to get sales."

Even though they do shine without Sense (Nexus One), it's still a bad idea to drop it all together. They should revamp it, make it better, like Motorola did with MotoBlur. Motorola went from having one of the worst interfaces known in Android, to arguably the best, just because they made it like stock Android with a few extra goodies.

But I agree with most everything in your comment. But, how is HTC being cheap exactly?

posted on 06 Sep 2012, 13:25

33. nyamo (Posts: 274; Member since: 19 Mar 2011)

for a smaller part of the community unlocked bootloaders with the ability to S-OFF would be nice. coming from the S2 i'm already missing my external sd card. 16gb is not enough to be able to mod the phone. Sense was/is still ugly imo and that is one of the first things i ripped out of it

posted on 07 Sep 2012, 09:11

48. rizevnarastek (Posts: 349; Member since: 06 Sep 2012)

I would love if they modified Sense to an extend where they would use Vanilla OS and keep all the apps and widgets but redesign them to be more stock-a-like :) huh?

posted on 06 Sep 2012, 16:10 2

38. Dr.Android (Posts: 23; Member since: 06 Sep 2012)

The HTC event to be held out on 19th september will surely bring great devices. HTC might rise again.

posted on 07 Sep 2012, 08:53

47. rizevnarastek (Posts: 349; Member since: 06 Sep 2012)

I just hope it's not all WP8

posted on 08 Sep 2012, 10:10

49. Dr.Android (Posts: 23; Member since: 06 Sep 2012)

I hope they release a new flagship.

posted on 12 Sep 2012, 03:25

50. rizevnarastek (Posts: 349; Member since: 06 Sep 2012)

And I hope it's not just the OneX+ IYKWIM

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