HTC sales continue slide, down 4% sequentially in August

HTC sales continue slide, down 4% sequentially in August
HTC might have some of the best-designed and well performing device on the market with the One series, but customers are just not buying enough of them. HTC’s sales have continued sliding and declined another 4% on the month in August.

HTC’s revenue stood at around $800 million ($NT24.019 billion) in August, down from $NT25.025 billion in July. The decline is particularly sharp when you compare it to last year’s HTC numbers - it’s a 47% drop from August 2011.

At the same time, HTC’s big Android rival Samsung just announced it’s sold 20 million of its flagship Galaxy S III.

HTC is definitely undergoing some tough times and it’s hard to prescribe a magic pill that would bring the company back on high profitability lane. HTC’s chief executive earlier called to employees to kill bureaucracy to bring the company back on track.

source: HTC via UnwiredView



1. hung2900

Posts: 966; Member since: Mar 02, 2012

Give us removeable battery and micro-SD card! Throw the **** unibody design away!

4. IamYourFather6657

Posts: 321; Member since: Jul 01, 2012

removable battery and sd cards are gimmicks . Unibody is something that is nice to have

5. AppleIsGod

Posts: 56; Member since: Aug 27, 2012

for you

18. JessJess unregistered

I like the unibody too, its one of the reasons I prefer the One X over the S3.

28. PilotHead

Posts: 18; Member since: Apr 26, 2009

Agreed If 32GB plus tons of free cloud storage options (Google Drive, Dropbox, Google Music, Plex, ect ect ect) and streaming isn't enough then I don't know what is. Sounds more like a digital horder problem then a design problem. Removable batteries I'm a little mixed, but if you can fit a 2000mah battery and make a phone that won't kill it then shouldn't be a problem (like the Razr MAXX). If having an extra battery on hand is that important you can always get an extended battery pack.

32. ph00ny

Posts: 2024; Member since: May 26, 2011

cloud storage on a throttled/limited bandwidth? No thanks. If we still had unthrottled unlimited plans then hells yeah

41. IamYourFather6657

Posts: 321; Member since: Jul 01, 2012

i have a removable battery on my nexus , i never used it

30. lovefist unregistered

Gimmick? I remember back then when i bought my galaxy mini i wasnt checking specs just to know if it has removable battery and expandable sd cards. thats why i wasnt buying non samsung phones. Plastic body.. looks cheap.. doesnt matter as long as it performs within the customer's expectations.

40. Baseballer

Posts: 132; Member since: Dec 07, 2011

The HTC Inspire had a unibody and removable and sd card slot. If they made that, they can certainly make it again.

15. Doakie

Posts: 2478; Member since: May 06, 2009

I agree those are the first problems. And I think this is the problem that effected global sales. As a long time Android user once I saw those features were missing in the One X I wrote it off, and I was a big time HTC fan, I've owned likesix of their phones over the last 3 years. Now I'm the happy owner of a Galaxy S 3 and it will take a lot for me to leave Samsung now after falling in love with this phone. I think HTCs second problem is carrier exclusivity. Learn from Samsung all the way back to the first Galaxy S, launch on all 4 big US carriers then go after agreements with all the regionals. That's the working strategy in the USA. You have to be a viable option to everyone or you're just going to get a fraction of a fraction. Plus who wants a One S on T-Mobile when AT&T gets the One X? People just waited and bought Galaxy S 3's. HTC has a very poor global sales strategy...

2. loken

Posts: 462; Member since: May 09, 2012

If only u gave us beats audio earphones with the phone.

8. AppleIsGod

Posts: 56; Member since: Aug 27, 2012

yeah cheap a s s Bastard s won't even include a headphone.

3. remixfa

Posts: 14605; Member since: Dec 19, 2008

time to give customers what they actually want. Lighter phones that are drop resistant, filled with power, large batteries that last all day and then some with REAL use, and removable parts. HTC fanboys can try to talk smack about samsung's use of plastic over HTC's use of "premium" tin, but the sales speak for themselves. Most customers dont give a darn. Also, if your going to advertise "Beats" as part of the phone, throw in a set of beats phones.. not a hard concept.

6. IamYourFather6657

Posts: 321; Member since: Jul 01, 2012

part of HTC's decline is that most consumers are becoming S-fan Most people want the s3 before its even launched and most customers will not look at HTC no matter how good they are because the brand is not as cool as Samsung

14. TylerGrunter

Posts: 1544; Member since: Feb 16, 2012

That is a very silly way to look at things. People don't became "fans" of a brand for nothing. In this case people started to become fans because Samsung is giving the better specs at the same price. So remixfa is right, it's not that people are Samsung "fans", it's that Samsung is giving the people what they want: faster processors, good battery life, better cameras, brighter screen and micro SD. If HTC, LG, Sony or Motorola were offering any better most of those you call "fans" would switch brand without thinking about it twice. Look for example what happenend to Nokia! And I know what I'm talking about, I used to be a Nokia fan.

19. remixfa

Posts: 14605; Member since: Dec 19, 2008

ill go to whomever gives me the power + mod-ability + fast updates + great camera (for a phone) + light weight + beautiful screen + BATTERY LIFE. So far, the only one that even comes close to that is samsung.

46. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

I don't give a s**t about brands if they don't give me what I want.

17. remixfa

Posts: 14605; Member since: Dec 19, 2008

or it could be because samsung phones have way better battery life, generally much prettier screens (except the OneX's LCD2), removable parts which are a big issue to many consumers especially since HTC has notoriously low battery life, and samsung phones generally weight quite a bit less. I used to sell these phones. I heard it all the time "its too heavy", "the battery life sucks", "but the galaxy's screen is way nicer". Samsung didnt get big by having the "cool" commercials. They got big because when you walk into the store, the samsung phones are designed to catch your eyes with the screen... When you look up benchmarks, the samsung's are always at the top or right there.. And they generally have a MUCH better battery life at the same time.

42. IamYourFather6657

Posts: 321; Member since: Jul 01, 2012

Here HTC's One X comes in 32GB but GS3 only 16 gb , but the GS3 cost 100dollars more !

43. abdane

Posts: 507; Member since: Oct 07, 2011

GS3 comes in 16, 32 and 64 GB -_-

44. IamYourFather6657

Posts: 321; Member since: Jul 01, 2012

At least in Malaysia . We only get 16gb and it cost more than a 32gb one x . Samsung overpriced . I went to Harvey Norman last week I saw several display unit of gs3 and one x . A lot of People touch the s3 and note 1 , even the sales person tell people have a look at the one x it's quite good but they say they don't want HTC they want Samsung without even Checking out the one x !

7. tiara6918

Posts: 2263; Member since: Apr 26, 2012

Time to release a new android flagship but I hope that their upcoming wp8 handset and that rumored tablet would also sell well. I really don't understand what the problem is with htc, they already made a lot of advertisements, the specs on their phones are good and so does the design, sense is just amazing, the price tag of each device is worth it. What else?(besides the removable battery and lack of micro sd support) For me, I really think they've done most of the things that a consumer wants out of a smartphone. They probably should think of new strategies again and again for them to sell more devices...

9. babyk

Posts: 379; Member since: Nov 03, 2011

they should have included sense 4.1 and android 4.04 upon release of the device they would have sold more.

10. RapidCat

Posts: 351; Member since: Jun 12, 2012

poor htc

11. rizevnarastek

Posts: 349; Member since: Sep 06, 2012

Let them make a 5 inch phone with QuadS4Pro and Adreno320, put in a 3500mAh battery, micro/nano SIM, microSDXC and that beautiful SLCD2 screen, pack it with wireless charging, a camera with decent optics that records with 50 fps (True FullHD), all in a gorgeous polycarbonate unibody and a "stylus" you can slide in the phone. That's the WIN WIN recipe.I believe they can manage to make it without going over 10mm in thincknes. .......that's the phone to rule them all and I hope they make it really, really soon, otherwise I'll be forced to buy that ugly a$$ Note2 with that ugly a$$ TouchWizz ;)

12. Ohrules

Posts: 327; Member since: Jun 11, 2012

that's is WAAAAY too unrealistic

21. rizevnarastek

Posts: 349; Member since: Sep 06, 2012

Aaaand what would be unrealistic with my proposition? Can't think of anything :) The QuadS4Pro is around the corner, and with it you can film 720p with 90fps so FullHD with 50 fps might not be there but it's very close. It could film with 40fps with ease ;) as for the unibody with microSD they can make it like on One X SIM tray... one for SIM and the other for SD. 3500mAh battery? Why not? If motorola can cram a 3300maH in their Razer MAXX and still retain a slim dimensions the only logical course for HTC would be to up the antee 'cos that's what's selling these smartphones - pocket computers ;)

37. Dr.Android

Posts: 23; Member since: Sep 06, 2012

If you take a look at LG optimus G it has almost made this realistic!

45. rizevnarastek

Posts: 349; Member since: Sep 06, 2012

Indeed! That's why I proposed such configuration. It would be a heck of a seller if you ask me ;)

13. Android4u

Posts: 456; Member since: Aug 16, 2012

Yeah too bad... I really love my HTC evo 4G lte. :(

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.