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HTC net profit drops again in Q3 2012

0. phoneArena posted on 08 Oct 2012, 03:53

HTC keeps on sliding on the downward slope with net profits falling down 79% as its smartphones lose to rivals like iPhone and Samsung’s Galaxy S series…

This is a discussion for a news. To read the whole news, click here

posted on 08 Oct 2012, 14:29

42. darkyume (Posts: 7; Member since: 08 Oct 2012)

(continuing from post above - couldn't edit in time)

However, I didn't really think the One X was that appealing in the US when it came out. I believe there were compatibility issues between quad-core processor and LTE, so it ended up with a dual-core processor here. And when you took away the advantage of processing power, the One did not seem like much improvement over the SII.

posted on 09 Oct 2012, 02:50

48. AppleConspiracy (Posts: 637; Member since: 18 Oct 2011)

I never said marketing is unecessary. It is the medium of communication between company and customers. It is the way of informing customers of their products in every way possible, not just advertising. Marketing basically means the setting-up of product to the market.

But market is a very complex phenomenon. Moreover, it's based on social dynamics that has its own way. Marketing tries to control the way of this dynamics from two opposite angles: first is the adapting to existing market, and the second is adapting the market to themselves. Then it is called market engineering.

However, the two methods, often being simultaneous, never or extremely rarely meet at the crossroads.

Most of the time there is a huge "gap" in nature of the market that cannot be controlled by companies.
So the companies' marketing can count on their marketing only to the certain extent.

This market segment on which we are talking about, the mobile IT field, is especially tricky. Because modern mobile technological paradigm is a matter of intensive cultural production of symbols and signs upon which our lifestyles talk about our cultural identification (unlike market of hygienic products, for instance), it has a huge area of dynamics that depends on viral distribution of the information. Even more, the "offical" information from manufacturers is not considered true at all. Fanbases are closely looking at the balance of power and its resonance in "independent" mass media - blogs, portals, reviews and their interactive base of participants.

So all this marketing is always here and needed, but it only counts for a media PRESENCE, *but does not ignite the symbolic thrust* that is now the only obligatory effect in order to make substantial profits.

In mobile segment, those who do not make extremely high profits are considered losers, because automatically for that fact they are losing profits. And forces needed for this are not the forces of traditional marketing but of going with the cultural flow, like Samsung does, for instance. But Samsung is too dependent on this - on something that they cannot fully control.

posted on 08 Oct 2012, 11:23

37. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)

Well said and wisely, +1 Post19,32.

posted on 08 Oct 2012, 07:47 2

21. darkyume (Posts: 7; Member since: 08 Oct 2012)

To add on to my comment with my own experience with HTC, I owned and absolutely loved my Droid Incredible, released 4/29/2010. One year later (April 2011?), they came up with the Droid Incredible 2 (or Droid Incredible S) which was very underwhelming. After one whole year, all they did was slap on a bigger screen - it even kept the same 480x800 resolution! The processor speed also stayed at 1 GHz single-core, at a time when people were expecting dual-core phones to come out.

If you thought Apple's move from 4->4S->5 was bad... this example with HTC should be much worse. It's really a shame because I loved HTC and the Incredible, until I saw what kind of phones they subsequently came up with over time.

posted on 08 Oct 2012, 10:48 1

34. ngo2dd (Posts: 896; Member since: 08 Jul 2011)

The processer on the inc 2 was an S2 which is faster then the inc 1. They add more ram and more Rom as well. The screen size was the same and it was VZW world phone so it has a sim card. The change is not that great but a lot of it was under the hood.

posted on 08 Oct 2012, 14:46

43. darkyume (Posts: 7; Member since: 08 Oct 2012)

I didn't know some of the updates, so thanks for the comment. Unfortunately, I still think that the move from Inc 1->2 was underwhelming though. Here is the comparison for anyone interested:


posted on 08 Oct 2012, 06:37 1

16. bloodline (Posts: 706; Member since: 01 Dec 2011)

sorry but HTC's marketing is terrible. The only advert for the HTC one x for the UK was some dude jumping out of a plane trying to take a picture...... whos going to do that.

Then you watch an advert for the iphone and its shows all the amazing features it can do... its obvious what the consumer will pick.

Show the selling points of the product, not some crap 5 sec story with no real relevance to the phone

posted on 08 Oct 2012, 07:09 1

17. lubba (Posts: 1313; Member since: 17 Jan 2011)

if the one x failed, how would the x+ improve? It looks just like the one x!. And like Nokia, being exclusive to ATT or any one carrier will not yield profits in this challenging ecosystem. No one is gonna switch carriers!!!! Come on be serious. The GS3 and iPhone 5 is enough for most to stick to their carrier. HTC/Nokia are the dumbest!

posted on 08 Oct 2012, 08:00 1

23. ryq24 (Posts: 771; Member since: 17 Oct 2011)

maybe they should re think about including micro sd card in their phones. and fire their marketing team!

posted on 08 Oct 2012, 08:03

24. Kronic (banned) (Posts: 321; Member since: 11 Sep 2012)

Why htc? Ur phones are amazing so why are you doing so bad.

posted on 08 Oct 2012, 08:40 1

27. bubbadoes (Posts: 1225; Member since: 03 May 2012)

To date HTC hasn't released any flagship device on Verizon. Where did the 1 x series of phones go. T mobile Att and Sprint.. The Rezound Thunderbolt and a series of Incredibles were all so so phones to say the least. Losing money. i'm not surprised!!! They will lose even more

posted on 08 Oct 2012, 10:26

33. mnodaddy (Posts: 1; Member since: 08 Oct 2012)

It's all about marketing,they are old minded marketing team, no rumors continues feed and in the campaign they not focusing in killer features.
The solutions a
1- keep specialist website busy with HTC rumors and news and tests and accessory all the year do not stop.
2- be generous in what in the box ( headset,covers,cases ... etc)
3- flagship phone must come with beats headset.
4- preinstalled one or two HTC special breakthrough applications.
5- make it obvious that any phone come with letter X is a flagship and stuck with it let the people get familiar.
I owned too much brands nothing like HTC.
I wondering If any HTC officials read what we wrote in her.

posted on 08 Oct 2012, 11:12 1

36. ahhxd717 (Posts: 332; Member since: 08 Dec 2011)

They really need to stop with the carrier exclusives for their flagship devices. Every major US carrier has the SGSIII, and the iPhone is on most of these carriers, but the One X is only on AT&T. I know the US doesn't make up all marketshare, obviously, but it's only hurting their sales. I love HTC phones and Sense and even miss it sometimes since I got a GNex. My friend has a One X and it's been flawless for her. I just hope the best for HTC.

posted on 08 Oct 2012, 12:42

40. AppleConspiracy (Posts: 637; Member since: 18 Oct 2011)

In my country all three major carriers have One X for the same price as, for instance very succesful Galaxy Nexus, and they still have weak sales, even before Galaxy SIII.

posted on 08 Oct 2012, 11:24

38. cncrim (Posts: 900; Member since: 15 Aug 2011)

Plain simple HTC...... i found your phone is ugly keep the outside design simple and look good then people will buy your stuff. Your software is there but your design exterior suck, some will disagree but it is true, it is prove in sale number.

posted on 08 Oct 2012, 12:40

39. AppleConspiracy (Posts: 637; Member since: 18 Oct 2011)

HTC One series is actually extremely exemplary, especially flagship One X. It's the pinnacle of design that makes Samsung's phones look amateurish.

So that's definitely not the reason for weak sales. Actually, design is almost never the main reason. It's an alibi, for sure, but not reason.

posted on 08 Oct 2012, 15:39

44. murati (Posts: 21; Member since: 29 Apr 2012)

In my opinin HTC makes one of the best phones on the market. They are sexy, solid, great design and all. Only problem for them is marketing. They made a critical mistake announcing ONE seria on 28.February and than we have to wait for three months or more for phones to come on market. In my country phone came on 28. May. This is simply stupid. In three or four months there is lot's of new phones and people kind of forget about HTC. I had 6 of them so far and I love them all. All my family use HTC and we basicly have no problem what so ever. All in all, HTC still have profit and is one of the three companies that have it (apple,samsung). So i wish HTC all the best and I will never buy other phone than HTC, cant wait to get hands on X+ :)

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