HTC has started its first ever brand campaign in the U.S. Until now, the company relied on the marketing strategy of the carriers, which offered its products. The media attack on the U.S. customer will include not only the touch devices, but also Windows Mobile Standard smartphones, which are operated through hardware keyboards. The campaign will not promote a single model, but the overall image of the brand and the way its product lines, can influence (positively of course) a person’s life. HTC will have its advertisements in multiple Medias, such as TV, movie theater previews, in-flight. It will focus on outdoor printed ads as well and of course, the Internet. Here is one of HTC’s videos, which will give you an idea what to expect.