HTC is counting on CryptoKitties to boost HTC U12+ sales

Remember when the HTC Touch Diamond 2 and Touch Pro 2 were the talk of the smartphone world back in 2009? Or when every one fell for the dual camera setup and design of the HTC One (M8)? The company has not been relevant since that latter model was released in 2014. Since then, HTC has been overflowing with red ink, and if not for the $1.1 billion it received from Google for its Pixel engineering team earlier this year, who knows if the company would still have a pulse? As it is, HTC announced earlier this month that it is letting a quarter of its remaining global workforce go.

With nothing special to distinguish the recently released HTC U12+ flagship from its competition, HTC appears to be stuck again. What can the manufacturer do? Announce exclusive support for CryptoKitties, of course. These are virtual, digital cats that are collectable and breedable. Each cat is unique and one-of-a-kind. And did we mention that these cryptocollectables rely on Ethereum's blockchain technology for secure buying, selling and trading of CryptoKitties?

"What if digital art, videogame items, and other digital assets could be truly owned by you? And what if players could be stakeholders in their experiences? Introducing CryptoKitties on HTC, an exclusive partnership that showcases the future of digital ownership. Collect and breed one-of-a-kind Kitties anywhere, anytime. The future is meow on the HTC U12+ and many other selected HTC phones."-HTC