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HTC, RIM, Sony and Motorola to follow Apple's blueprint with fewer releases each year

0. phoneArena posted on 13 Jan 2012, 14:22

Citing its sources in Taiwan, DigiTimes is reporting that four major smartphone manufacturers are planning to emulate Apple by producing fewer new models each year; Apple is known for concentrating on just one new Apple iPhone model per year...

This is a discussion for a news. To read the whole news, click here

posted on 13 Jan 2012, 16:02 1

40. xiobnb (Posts: 74; Member since: 11 Nov 2011)

finally !!! about time !!! i think each companie should only release one high end phone as their flagship device each year and put their focus on it !!

posted on 13 Jan 2012, 16:46

43. HTCOE (Posts: 635; Member since: 20 Nov 2011)

I think this is good and ive been hoping for this especially for htc tho i am looking forward to the galaxy nexus s & iphone 5

posted on 13 Jan 2012, 17:04

44. InspectorGadget80 (unregistered)

But what I see Motorola Samsung only release more new phones on Verizon than I see on any other network. I dont see them release newer phones on ATT/T-MOBILE or Sprint. Verizon gets all the glory when it comes too releasing new phones which is unfair

posted on 13 Jan 2012, 19:32

48. 530gemini (Posts: 2198; Member since: 09 Sep 2010)

Wait a minute. Where are those fandroids who kept saying over and over again that more devices to choose from is better? Hahahaha. Like I always say, when fandroids are proven wrong, they would just walk around pretending they never said anything, and then shamelessly twist their words around :)

posted on 13 Jan 2012, 22:04 1

55. Whateverman (Posts: 3284; Member since: 17 May 2009)

Lol. Were you an only child or something? Because it seems as though you really crave attention. Your last three post have started with different variations of "Where are all the Fandroids that blah, blah, blah...". You look for enemies everywhere, and when there are none, you act like a jerk just so one will fight with you. Even when an Android fan agrees with you, you alway have to find a way to make it antagonist.

Well, To answer your question... There are many of us who feel that more devices is better, but also feel that there needs to be a balance. Different phones to suit different tastes, introduced in higher intervals. One a years isn't enough unless you making only one form factor. But when there are phones with different display sizes, or slide out keyboards, or fixed keyboards, dual screens...there is a need to have more releases. I think the redundancy in the types of devices is what they'll be addressing. The Bionic, Razr, and Razr Maxx were all flagship devices release with very little space between them and all on one carrier. Imagine if the Razr was the only high end drive Motorola had introduced on all carriers at the same time. Sales would go through the roof!

posted on 13 Jan 2012, 19:45 1

49. Sniggly (Posts: 7305; Member since: 05 Dec 2009)

I don't see how lowering the amount of phones released per year is necessarily copying Apple's game plan. This is all wording introduced by the author of the article with no actual FACTS to back it up. There is no source that claims that the heads of the companies said "You know what, we need to make our release schedule more like Apple's." They probably just realized that they couldn't flood the market with too many different phones or they wouldn't make back enough money on any of them to make a reasonable profit. That's still not the same as "let's make one product a year, update it as little as possible, and then make our two year old phone our only free one, while making our one year old phone our mid grade model, but only by chopping out half the memory."

I'm glad to see that Motorola's shifting its focus to marketing, for instance, but it's something they've not really done right since the release of the original Droid. Again I say, compare this:


to this:


The first was kickass, in your face, rebellious, yet still spat out things that made the Droid awesome in its day. "Yeah, it's not pretty, but this phone is FRICKIN BEAST!"

The second: sure, it's sweet in a sci fi sense, but sci fi action doesn't sell everyone, and worse, it doesn't really show off much about why the phone itself is awesome.

Of course, leave it to Europe to get the commercial right:


"If you own the Razr, you're a suave, classy guy who can pick up a chick inside of 40 seconds without even saying a word!" And it shows off Motocast, which is actually a really cool feature of the phone.

We need to see more ads like that in the US, really. And if it's something Motorola has needed to do anyway, as they start to lose the gains they made in the past two years, then they're not really just doing it because it's how Apple does things.

This is really irresponsible writing. The return of iPhonearena. It's really not cool.

posted on 13 Jan 2012, 20:50

50. 530gemini (Posts: 2198; Member since: 09 Sep 2010)

See what I mean? Hahahahaha.

Overkilling with phones has been what every major OEM have been doing even before the iphone. It's very obvious that they are trying to imitate even Apple's business platform. And hello? Like they would openly admit saying that they are copying Apple, lol.

And didn't you say that Motorola is shifting their focus on marketing? Don't you fandroids say that Apple is the king of marketing? So I guess you've just admitted that Motorola is also copying Apple's marketing strategies :)

This is not irresponsible writing at all. You're just not happy that android OEM's are once more exposed of their mimickry of Apple :)

posted on 13 Jan 2012, 21:02 1

51. Sniggly (Posts: 7305; Member since: 05 Dec 2009)

So let me get this straight: you believe "Let's do something because Apple is doing it" is a more compelling argument than "Let's do something because we did it before and it worked, and since then we've changed our approach and it's not working"?

The OEMs didn't really overkill with phones before Apple came along. There was strong variety that still didn't overwhelm people trying to choose their product. Apple offers almost zero variety; the OEMs will still offer more variety than Apple will. They're just cutting back on an inefficient strategy that's hurting their bottom line. You don't need to copy Apple in order to do something that makes sense.

posted on 13 Jan 2012, 21:09

53. 530gemini (Posts: 2198; Member since: 09 Sep 2010)

No sniggly. They're not doing it just because Apple is doing it. They're doing it because they saw how well it worked for Apple.

What? OEM's did not overkill consumers with phones before the iphone? Hahahahahaha. Go to GSM Arena and check the phones that were released by major OEM's every year, lol. They were fine before 2007 because there was no iphone yet, but things changed after the first iphone came out. Every one is learning a lot from Apple. But of course you would just deny it even when it's right in your face :)

posted on 13 Jan 2012, 21:21 1

54. Sniggly (Posts: 7305; Member since: 05 Dec 2009)

So you're saying that the other manufacturers couldn't have figured out that flooding the market with dozens of phones that they couldn't market well enough to sell significant volumes of was a bad idea on their own?

You're the one who sees everything through the Apple lens- if it happens in the tech world, it must be caused by or compared to Apple.

posted on 14 Jan 2012, 01:33

58. p0rkguy (Posts: 685; Member since: 23 Nov 2010)

Don't worry once Apple releases their TV with OLED, he'll say the only reason Samsung/LG is making OLED displays is because of Apple's requirements.

posted on 14 Jan 2012, 15:21

69. 530gemini (Posts: 2198; Member since: 09 Sep 2010)

@pork. That's just a stupid thing to say. I never said that Apple invented anything. It's the WAY THEY DO things that are being copied. Touchscreen phones, tablets, computers, apps, etc existed before 2007. But technology was not implemented and integraded the way Apple did. That is what everyone is copying.

posted on 14 Jan 2012, 21:57

72. Johnny_Mnemonic (Posts: 240; Member since: 05 Oct 2011)

Gemini you said it without the first cellphones technology were Will Apple be. So who copy who ? That's right Apple did

posted on 14 Jan 2012, 15:18

68. 530gemini (Posts: 2198; Member since: 09 Sep 2010)

@sniggly. And how long did it take them to figure things out? When Apple does it first? Lol.

How did all these touchscreen phone craze start? Wasn't it because of the iphone? How about touchscreen tablets? Wasn't it the ipad? These App Stores? Wasn't it the Apple App Store? And you say that they could've figured it out themselves without Apple? I don't think so.

posted on 14 Jan 2012, 15:23

70. 530gemini (Posts: 2198; Member since: 09 Sep 2010)

And also sniggly. If not for Apple, your android devices would be competing with Blackberries. What changed their minds? It's the Apple iphone. Now how could they have figured that out themselves? Lol.

posted on 14 Jan 2012, 10:26

62. ILikeBubbles (Posts: 525; Member since: 17 Jan 2011)

this sounds pretty good actually. i could imagine a lineup of the major brands with a "top of the line" phone and maybe an entry level or mid-grade... i'd love to see more from LG... but i have high hopes taht nokia will come to verizon with some bomb wp7 devices.

posted on 15 Jan 2012, 03:08

73. ilani (Posts: 90; Member since: 23 Dec 2011)

Hey Thanks Motorola, Screwing everone a month after they bought a droid razr with a new version. Mwah, love you!

posted on 15 Jan 2012, 11:03

74. audiblenarcotic (Posts: 114; Member since: 16 Nov 2011)

Hey Phonearena Administrators...

If we are banned from using the word eye-sheep (i not eye... we aren't allowed to post it) why is the word Fandroid not banned?

Think its a valid question, no?

posted on 15 Jan 2012, 11:04

75. audiblenarcotic (Posts: 114; Member since: 16 Nov 2011)

Side note... I don't really think that either of them should be banned words, but the fact that one is and not the other seems a bit bias. Fair is fair is all I'm saying... either everything is ok or nothing is.

posted on 15 Jan 2012, 15:51 1

76. robinrisk (unregistered)

iFan = Fandroid

iSh*ep is kind of offensive.
it is like faGdr0id.

posted on 15 Jan 2012, 18:50

82. Johnny_Mnemonic (Posts: 240; Member since: 05 Oct 2011)

I think ish*et fits best

posted on 16 Jan 2012, 12:00

83. audiblenarcotic (Posts: 114; Member since: 16 Nov 2011)

I really just don't see how one is more offensive then the other. I really don't think either of them should be considered offensive.

Bottom line is... The only people who could possibly be offended are those looking to be offended.

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