HTC One might launch in very limited quantities, UltraPixel camera to blame

HTC One might launch in very limited quantities, UltraPixel camera to blame
HTC isn't doing very well right now. Sure, its smartphones are without a doubt really nice and all, but the thing is that the company is having serious troubles selling enough of them. Yet now that the HTC One is to launch in the near future, some believe that things might finally change for the better. Others, however, aren't so sure about that.  

On Wednesday, a Taiwanese brokerage company – KGI securities, slashed its HTC One shipment estimates by a considerable fraction – down to 10.5 million units shipped to retailers and carriers during the first half of 2013. It previously predicted 15 million HTC One units to be shipped over the same period. The cause of this are said to be underwhelming yields of several crucial components, one of them being the camera module for the smartphone's UltraPixel camera. As a side note, the HTC One uses a custom-built module with 4 megapixels of resolution and optical image stabilization, which despite its relatively low pixel count promises to deliver great image and video quality due to the increased pixel size. Another component that's in short supply is the voice coil motor, according to the source.

All of that's pretty bad news for HTC and its future as a competitive player on the smartphone market, especially when the One will be the company's only high-end Android handset in 2013. There's a real chance of HTC launching the One in very limited quantities, which could lead to potential customers turning to Samsung, Sony, or LG once stock runs out. Well, at least it won't be long until we see what's going to happen. The HTC One is expected to be released next week in the U.K. followed by other markets soon after. In the U.S., carriers AT&T, Sprint and T-Mobile will be offering the device, although exact launch dates haven't yet been announced.

Related phones

One
  • Display 4.7" 1080 x 1920 pixels
  • Camera 4 MP / 2.1 MP front
  • Processor Qualcomm Snapdragon 600, Quad-core, 1700 MHz
  • Storage 64 GB
  • Battery 2300 mAh(18h 3G talk time)

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48 Comments

1. sonisoe

Posts: 440; Member since: May 06, 2009

10 million units is still an astronomical number for htc...cant quiet recall but the first galaxy s or sgs2 sold between 10-20 mio.... Of course sgs3 was even more, but like i said, for htc 10 mio is still huge...

5. jsdechavez

Posts: 783; Member since: Jul 20, 2012

yeah. Still higher than the 4M Lumias sold last year. haha

22. tusshharish

Posts: 342; Member since: Oct 23, 2012

and they called it the flahship phone of htc..................

23. shikroi

Posts: 187; Member since: Sep 24, 2012

You mean last qauter. Nokia sold around 8 million lumias last year. Counting asha and symbian they sold close to 20million smartphones

42. g2a5b0e unregistered

It was the first. The S2 has sold well over 40 million. It's second highest selling Android phone of all-time behind the S3.

49. Taters

Posts: 6474; Member since: Jan 28, 2013

The GS2 took a long time to reach 40 million. Two years and a lot of the sales was a direct result of them wanting a GS3 but settling for the GS2. 10-15 million in the first half of 2013 is a lot. In fact, it sounds way too high considering 100 million just recently committed to the GS3 and iPhone 5. Plus who knows how many GS4 orders there are. I really doubt the carriers would risk stocking 10 million HTC Ones, unless HTC is paying for shelf space and willing to take back shipments that do not sell.

52. g2a5b0e unregistered

Phonearena: the only website where the users will constantly thumb you down for simply stating facts.

43. Wiki_jaan

Posts: 704; Member since: Jun 24, 2012

htc is so dead.................. bad news htc

44. nobelset

Posts: 270; Member since: Oct 17, 2012

Moral of this story? When in Rome, do as the romans do.

48. Taters

Posts: 6474; Member since: Jan 28, 2013

10 million is a lot. I highly doubt the carriers ordered that much. This was probably purposely leaked so they have excuses to the shareholders.

2. ideal_josh

Posts: 34; Member since: Nov 26, 2012

More bad news: the s4 wld be announced before HTC one goes on sale

3. SEULATER

Posts: 10; Member since: Mar 08, 2013

Htc why didn't you add Exneon Flash? Optical 3x Zoom? Carl Zeiss optics, and bigger lens?

7. jsdechavez

Posts: 783; Member since: Jul 20, 2012

Nokia can. Only Nokia can.

11. No_Nonsense unregistered

a) Xenon flashes make the phone thicker, wait for another year or two if or want a thin phone with a xenon. The timing of the flash needs to be right otherwise its moot. b)Optical zoom on a phone will make it almost a brick c) Carl Zeiss optics are exclusive to Nokia, on phones that is (at least for now)

21. EXkurogane

Posts: 863; Member since: Mar 07, 2013

Xenon flash is too big, the capacitor alone is 6mm thick, thats why N8 and 808 PureView was thick. Carl Zeiss seems to be only exclusive to Nokia (not to mention it's expensive) when it comes to smartphone cameras. Unlike Nokia, other companies want to keep the phone as slim as possible and yet push the limits of the camera quality, you cant have the best of both worlds. HTC makes really nice phones, but Peter Chou always talk big and fail to live up to expectations - he makes a big deal out of things he shouldnt, for the One, obviously it's the camera - it's underperforming.

27. oying24

Posts: 48; Member since: Sep 26, 2012

how can you say its underperforming?? its not on sale yet right? all the samples that you have from beta.. why judging it so quickly.?? wait till they release the stock one. and start the comparison?? okay? to be fair my friend.

30. EXkurogane

Posts: 863; Member since: Mar 07, 2013

Yes, there are not on sale yet, and the recent sample photos show they are underperforming. Unless they tweak the software a bit more in their final product. 4MP = bigger pixels = lesser noise? But the samples had lots of noise. 4MP is roughly 2500 X 1600, not even enough for me to work on a photoshop. It;s true the pixel number is not everything, but 4MP is simply too low.

35. oying24

Posts: 48; Member since: Sep 26, 2012

i agree with you with the photoshop thing but i guess they designed it for social networking purposes (FB.tiwtter instagram etc) just maybe. but to be fair,lmaybe lets just wait the final unit. :) if you are pointing on the sample from youtube,try to watch those pics on 1080p HD. just a suggestion.

45. XperiaFanZone

Posts: 2277; Member since: Sep 21, 2012

Actually, some of the Sony Ericsson phones had Xenon flash, including the K800i, K810i, K850i, C901, C905 and Satio.

4. darkskoliro

Posts: 1092; Member since: May 07, 2012

I think 10 million is already quite a good start for HTC to be quite honest, given its recent sales. But you really shouldnt keep demand low if there is that much competition out there.

6. wendygarett unregistered

Limited quantity but still, none of it will sell well... nice try for creating the hype I see...

24. networkdood

Posts: 6330; Member since: Mar 31, 2010

So...no, "take my money"?

8. pyradark

Posts: 895; Member since: Jun 10, 2012

they make so many reason just to cover their financial lose. Its easy to tell the thruth and people will understand that

9. smallworld

Posts: 517; Member since: Jul 13, 2012

I think HTC is a too small company to continue alone. They will certainly be acquired by a larger company.

10. _Bone_

Posts: 2155; Member since: Oct 29, 2012

And there goes HTC's chance to make wrongs right. Shame.

12. Brutus

Posts: 19; Member since: Dec 21, 2012

Come on htc... Fix your camera (Its perfect from my point of view) and start shipping the ONE globally. Its the only chance of your revival. Take your time and make it "THE ONE"

13. emadshiny

Posts: 1144; Member since: Dec 05, 2012

another bad year for HTC maybe they're preparing the ground to introduce their second 2013 flagship.

38. terabyteRouser

Posts: 457; Member since: Oct 18, 2011

bad year. the phone is not even for sale yet. get real.

40. pyradark

Posts: 895; Member since: Jun 10, 2012

DNA and Butterfly fail, this is also will fail!! Gimmick or Not they need to make a stand out

14. ray77

Posts: 126; Member since: Nov 17, 2012

the only company can delivery issss samsung lol

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