HTC

HTC breaks anti-records, hits a 13-year old financial low

HTC continues drowning in the shifting sands of the mobile industry, as the company has reported hitting a 13-year revenue low in February.
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53 Comments

48. ijuanp03

Posts: 526; Member since: Dec 30, 2014

HTC was too ahead of its time. HTC knows that bigger pixel sensor is important BUT nobody appreciated it since at that time "more megapixel means better quality photo" and don't forget the wide angle front and back lens where nobody bothered as well. HTC was the only company with stereo speakers with their boomsound but since Apple and Samsung doesn't have it, then it's fine. See, they know where we are heading but since it's "only" HTC, and HTC was too humble back then, it costed them lots of money. So sad but this is the reality.

20. shield

Posts: 824; Member since: Sep 12, 2015

HTC R.I.P Sorry. LG Next.

46. CEDEOTB

Posts: 376; Member since: Nov 21, 2016

Lol not even. Sony is next

47. turboC6

Posts: 89; Member since: Feb 19, 2018

HTC's slider QWERTY keyboards, removable batteries, and durable build is what made them. When they abandoned what made them great, to be nothing but clones of Apple, they sold their soul and destroyed their business. As an owner/lover of EVERY slider phone by HTC, it's a shame.

49. ijuanp03

Posts: 526; Member since: Dec 30, 2014

Nah.. LG is next. Sony has other businesses and even Sony's president says they are just in the mobile industry to keep up with the tech and nothing else. LG doesn't have any life-saving business. So RIP LG.

51. mootu

Posts: 1443; Member since: Mar 16, 2017

Sony's mobile division is profitable. LG's mobile division lost close to $1 billion in 2017. Unless something drastic changes then LG mobile will not be around in 4 years time.

21. brasstax

Posts: 540; Member since: Apr 16, 2014

Hard to feel sorry for them when they continue to price their handsets as per Samsung and Sony. I am not a businessman by any stretch of imagination, but surely common sense states that high demand equals high price and when demand for your product falls you lower the price to lure back customers.

22. redmd

Posts: 1917; Member since: Oct 26, 2011

They had it coming. Other phone manufacturers are getting better and better. Will they be listening to what we are writing right now? I don't think so.

24. kiko007

Posts: 7493; Member since: Feb 17, 2016

What's left to say? I've posted several various ways HTC could carve out a market for themselves in the past. Now all I can do is pray they stay in the smartphone game for the next two generations before bailing. In their current iteration, HTC had no shot at competing against most Chinese OEMs, let alone Samsung, Apple, Google, or Huawei. They need to return to what got them admiration in the first place: the HTC One series. Making another glass slab in a market filled with glass slabs is dumb. Likewise pricing your phones like your a big shot still. It is long past time to return to form with an HTC One M7 successor. If not one in a heartbeat to replace my ageing (bit still good) HTC 10. Specs sheet speculation? You bet your sweet ass: 1) 4.7 Inch 18:9 panel FHD+ 2) Dual Front firing speakers (duh) 3) Good to great camera with Google's HDR processing. 4) Sense redesign (Finally) 5) Headphone jack (For the whiners) (6) 82.5% Screen-to-body ratio 7) Decent sized battery pack 8) $400-550 price tag 9) Three year update policy 10) A notch. Just kidding (I can feel your seething gaze... it pleases me greatly) And yes, I'm well aware none of this will happen. Let a man dream... damn hippies.

38. Humanoid

Posts: 1226; Member since: Dec 11, 2017

Impossible to sell for lower price like chinese. The UI they use in China is full of propagandas like we see in many apps. They get paid for that.

27. 36thDisciple

Posts: 28; Member since: Apr 21, 2014

The reason for HTC's misfortune, I believe, has less to do with insufficient marketing and more to do with the fact that people love to hate on it. It's become a trend to bemoan HTC and, as we all know, trends catch on like wildfire. Of course, the reality that HTC makes superb flagships (barring the M9) is irrelevant. There is little hope of recovering from this onslought of universal hatred, unsubstantiated though it may be. That a flagship must have an OLED display or GTFO is ridiculous. That a brand which sells premium, feature-packed, quality-built flagships should have to significantly lower its prices in order to satisfy the haters is equally ridiculous. HTC can't offer you a phone like the U11+ for the price of two sticks of gum and a soda.

28. kiko007

Posts: 7493; Member since: Feb 17, 2016

While I agree in principle with almost everything you said, HTC is a CONSUMER electronics company. Those tend to need input via consumer feedback to stay successful. While the OLED crap is dumb (I'd take a great LCD over a good OLED any day) consumers (at least the tech oriented ones) want those panels in more phones. As for your following statement... I'm not sure how to respond. This is partially due to me being of the exact same sentiment only a few months prior, and equally so for me realizing that said perspective is only true if consumers believe it. We believe HTC offers a premium experience... but normal people simply do not feel that way and that doesn't appear to be changing. Add to that the radical shift in form factor from industrial design to Samsung wannabe and you see even more descent. HTC was the antithesis of Samsung for Android. They've ALWAYS been about a premium experience. Then the U series came along and flushed that down the toilet. Now the company is just another follower in a sea of followers following Samsung's marching beat. Tell me... would you pay $800 dollars for what you'd consider a knockoff when the original is not only cheaper to get but also available via your carrier? Probably not. There's the dilemma: to follow, or not to follow.

29. 36thDisciple

Posts: 28; Member since: Apr 21, 2014

Your points are all valid. BTW I wasn't replying to your comment. I didn't see it til after I posted mine.

31. shandesilva

Posts: 105; Member since: Mar 28, 2012

HTC should have stuck with their own philosophy. Recently got an Incredible S. That phone was way ahead of contemporary android smartphones. Distinctive look, sturdy build quality, made of nice material which feels good. They should have gone with the same design language they found success in rather than jumping into the band wagon of glass backs and no headphone jack.

35. kevin007in

Posts: 327; Member since: Oct 28, 2015

never see anyone even holding an HTC phone since long......

40. Arthurhkt

Posts: 721; Member since: Apr 19, 2012

I tried to introduce HTC U11+ to one of my friend, long story short, he really interested on it and wanted to buy it. He tried to search all the local store at my states and can't even find one that are selling them, while most of the online store keep showing sold out status. Frustrated, he tried to contact HTC facebook page for inquiry, unfortunately after 2 week only they replied, by then my friend had pay for the preorder fees for the S9+. No one to blame beside them self.

41. tiara6918

Posts: 2263; Member since: Apr 26, 2012

The reason they are failing is not purely with the decision making itself. But because people just follow the trend. Period. People won't look at other brands and just buy as default an iphone as their choice. Even samsung's flagships are selling less than the iphone. Consumers do not choose, but they just follow what everybody else has

42. alcheng

Posts: 27; Member since: Nov 10, 2012

i've been using HTC for many many years, using the 10 right now, and it's a great phone. but no matter how good their phone is, it is useless if they limit their phones in only a few tiny markets/countries or doesn't partner with major wireless carriers.

43. CEDEOTB

Posts: 376; Member since: Nov 21, 2016

That's what happens when you be stubborn and don't give consumers what they want in a phone.

44. alcheng

Posts: 27; Member since: Nov 10, 2012

they've turned themselves from an innovator into a 2-steps behind followers.

50. Bozzor

Posts: 248; Member since: May 02, 2012

The HTC M8 was an amazing phone in terms of design, build quality and sound quality. But somehow, the formula doe snot capture the hearts of enough people...

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