First iPhone 5s commercial sells the gold experience

Since the two new iPhones were released just about one month ago, the official ads from Apple have been exclusively focused on the iPhone 5c and not the higher-end iPhone 5s. The general theory is that Apple wanted to make sure its 5s production issues and supply were ironed out before starting marketing campaigns, and it looks like that time has come...
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44 Comments

43. User72042

Posts: 23; Member since: Sep 30, 2013

Yeah darkk,Thats what I'm talking about..+1

37. reckless562

Posts: 1153; Member since: Sep 09, 2013

9. rawbow

Posts: 428; Member since: Mar 30, 2012

Well for one, they didn't have to bash other OEMs to prove their point. Seems they don't give a flying f*ck to what others do. Attitude and style is what the ad is, needs to add on the utility details too though.

14. promise7

Posts: 894; Member since: Jul 03, 2013

This commercial isn't just with Verizon, I think it's carrier wide. Just saw the same commercial during a NFL game, but with T-Mobile at the end.

17. Derekjeter

Posts: 1455; Member since: Oct 27, 2011

I love the words at the end "Subject to availability" Shipping for the gold is up to the end of November.

19. Jommick

Posts: 221; Member since: Sep 10, 2013

If you're lucky - the timeframe these days is 28-42 business days - You'd be lucky to get it before 2014 to be honest.

20. Derekjeter

Posts: 1455; Member since: Oct 27, 2011

By the time you get your iPhone, you will only have 6 months to enjoy it before the iphone 6 will be released. Lol!!

28. ardent1

Posts: 2000; Member since: Apr 16, 2011

DJ -- you need to check your calendar. There are 12 months in a year.

23. darkkjedii

Posts: 30835; Member since: Feb 05, 2011

Most beautiful device on the market rite now, and one of the best. The gold mini2 will challenge for best looking device though. Can't wait to get mine.

30. promise7

Posts: 894; Member since: Jul 03, 2013

After seeing all the recent customized black/gold iPhones i gotta admit those look really nice. Makes me wonder why Apple didn't add a black/gold option.

33. darkkjedii

Posts: 30835; Member since: Feb 05, 2011

As a die hard Steelers fan, I'd love that. BTW 2 in a row now.

39. GeekMovement unregistered

I agree, it would've been nice to see a black/gold option.

44. vjkdua

Posts: 1; Member since: Oct 21, 2013

Now this comment is for hardliners or the ihaters...but yes lets get this sorted out !! For sure the way iphone 5S ad projects, it comes out as though a fluid coming out of GOLD turning into iPhone 5s, but to those who might fail to understand if it's real Gold and Apple ever meant to deceive them, this wasnt the first Apple ad, and the Gold (color coating, aluminium etc etc) Apple phone was famous ever before this ad. Guess some people will criticize and they are open to do that, however yes, Apple has maintained a niche market and stood by it's Premium pricing, and people who turned Apple loyalists stayed. Never heard even a single Apple user complaining like these critics here...seems none of them ever used the iPhone ever...duh !! But I wont entirely want to sound an Apple promoter, the device (not the co.) was launched in times when what it offered was much ahead of others and Apple needs to catch up on technical front. It has a great competition in the form of Google like the yesteryears of it's rival Microsoft.
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