First Sony Xperia XZ1, XZ1 Compact and XA1 Plus promo videos are here

Today at IFA 2017, Sony unveiled three brand new smartphones: Xperia XZ1, Xperia XZ1 Compact, and Xperia XA1 Plus. Interestingly, the XZ1 and XZ1 Compact, both of which offer high-end features, will run Android 8.0 Oreo out of the box, likely being among the first in the world to do so. But the mid-range XA1 Plus (running Android 7 Nougat) is not to be overlooked, as it packs a generous 3430 mAh battery - the largest we've seen on a modern Sony phone thus far.

Trying to lure consumers into buying its new handsets, Sony released promo videos for each of them. As you can see below, the videos showcase some of the smartphones' highlight features - including 3D Creator, water resistance, and super slow motion video (though you're getting all these only on the XZ1 and XZ1 Compact).

As a reminder, the Xperia XZ1 will be the first of the new bunch to hit shelves, as it's supposed to be released on September 19 for $699. The Xperia XZ1 Compact should be out on October 4 for $599, while the Xperia XA1 Plus will be launched a couple of weeks later for $379. Do you plan to purchase any of these new Sony handsets?