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Facebook's Graph Search isn't a Google competitor for users, it's for advertisers

0. phoneArena posted on 15 Jan 2013, 15:28

It seems to us that Facebook has a problem with branding. The company has notably been terrible about naming products, often giving products names that no one will want to remember, and the latest in that line is Graph Search. The Graph Search feature that Facebook just announced isn't a Google competitor, it feels more like Facebook misunderstanding its own product, and admitting a failure for users to discover content in Facebook's now very dense UI...

This is a discussion for a news. To read the whole news, click here

posted on 15 Jan 2013, 15:47 1

1. xtimes2 (Posts: 3; Member since: 06 Aug 2012)

Hey Michael,

Thanks for the info. Also to note, you misspelled defeat as "deafeat" in your title.

posted on 15 Jan 2013, 15:59

2. MichaelHeller (Posts: 2707; Member since: 26 May 2011)

Ha! I tried to be so careful, and a last second change is what got me. Thanks for the correction!

posted on 15 Jan 2013, 19:31 1

3. Edmund (Posts: 656; Member since: 13 Jul 2012)

I love how some of the other tech sites, that incidentally love to call themselves "impartial" and/or "unbiased", didn't even bother to run a story on this. Thumbs up to Phone Arena for at least reporting about Facebook Graph.

posted on 15 Jan 2013, 20:22

4. speckledapple (Posts: 892; Member since: 29 Sep 2011)

I agree that it can be expanded to include very organic data. Finding places to eat that chefs like in my area or from Food Network is a much more useful piece for the technology. They still have a chance to improve and its still in beta. Great article Michael.

posted on 15 Jan 2013, 22:10

5. jsdechavez (Posts: 758; Member since: 20 Jul 2012)

Facebook shareholders want their money.

posted on 15 Jan 2013, 22:40

6. freebee269 (Posts: 539; Member since: 10 Aug 2012)

When using Graph Search, you might want external data (like weather, ticket prices, etc) pulled into the results. That data will be supplied from Bing because Google wasn’t willing to work with Facebook on their privacy needs. When a Facebook user changes their privacy setting on something like a photo, Google was unwilling to remove it from their search index. Facebook hasn’t always had the best stance on privacy, but the company has been making recent efforts to simplify the overall privacy experience. It’s really interesting that Google didn’t want to work with Facebook and instead chose to place the importance of their search results over privacy concerns from users.

Tweet of the day comes from Ed Bott, talking about the whole breakdown between Facebook and Google he said:

“I mean, when Facebook says your privacy policies are troublesome, you know you’ve crossed a line”

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