Daniel Craig was against Sony and Samsung phones in Spectre because "James Bond only uses the best"

The amount of money discussed for Android product placements in the new James Bond movie Spectre was staggering. Daniel Craig, who stars as the suave and debonair British spy, was offered $5 million to be seen with the Sony Xperia Z4 in the movie. Sony offered $18 million for marketing and promotion for the film, a figure trumped by a $50 million bid by Samsung...
This is a discussion for a news article. To read the whole news, click here

153 Comments

55. TheWeasel

Posts: 403; Member since: Dec 26, 2014

At what? I'm talking about the aesthetics of the phone, regardless of whether it is "the best", as it was put. I'm saying that the V10 wouldn't look too out of place as a fictional spy gadget be because of its unique characteristics. It's because it looks strange and unorthodox, much like fictional spy gadgets can look, instead of looking more like a conventional smartphone.

84. Nath4N

Posts: 29; Member since: Apr 19, 2014

But the producers read the phonearena review of the V10 and decided it's not good enough ;)

47. jokensy unregistered

Ok, I think I won't see the movie now... :-(

61. Commentator

Posts: 3722; Member since: Aug 16, 2011

So to support Sony you're going to not support Sony?

64. Scott93274

Posts: 6025; Member since: Aug 06, 2013

If you don't see the logic in that then I'm afraid your mind isn't complex enough to understand the genius behind jokensy's statement..... ... ... trying to keep a straight face.

48. vliang86

Posts: 337; Member since: Oct 05, 2015

James Bond uses the best....Nokia 3310!

51. aba71983

Posts: 807; Member since: Jul 24, 2014

Most celebrities using iPhones that's the fact. If you see them using other brands maybe they pay him/her million to show to people. Not because of the carriers they have for contract.

92. RebelwithoutaClue unregistered

And you don't think Apple give celebs free iPhones? You should see the free stuff celebs get. Entire wardrobes and jewelry too.

156. javy108

Posts: 1004; Member since: Jul 27, 2014

Celebrities get free iPhones as usual/ any phone, they need promo

53. DRS1977

Posts: 678; Member since: May 27, 2015

VERTU of course, that is the only one that would be appropriate.

54. Chuck007

Posts: 1410; Member since: Mar 02, 2014

I don't know about Samsung but they're right about Sony you know. Love their TVs and PS4 but their phones still aren't up to par with the top contenders.

63. T-rex unregistered

I think they are now

56. Trickzter

Posts: 83; Member since: Apr 21, 2015

Xiaomi Mi5... Although he's Mi6...

58. DannyJr

Posts: 38; Member since: May 08, 2014

I would believe in their bulls**t about Bond only using the best if they could get him to use a proper pistol with a proper caliber. I don't care if the PPK/S is iconic, it is a mousegun at best. Get a Sig 228 man!

69. 99nights

Posts: 1152; Member since: Mar 10, 2015

If ever I've seen a click bait article before.

70. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

Throwing my hat in the ring with Vertu as well. 007 eats Beluga caviar and drives Aston Martin & Alfa Romeo cars... he wears Rolex & Omega watches. Bond isn't using any phone carriers keep on their shelves, even if it's a luxury edition. James Bond would have a Vertu.

71. mrochester

Posts: 947; Member since: Aug 17, 2014

Apparently he uses a Z5.

79. LittleGaGaKiller

Posts: 290; Member since: Jan 19, 2015

the main reason is that he does NOT want a phone that lags cough android cough grabs popcorn :)

112. tedkord

Posts: 17132; Member since: Jun 17, 2009

Then it's a good thing he lives in 2015, and not 2010.

113. Scott93274

Posts: 6025; Member since: Aug 06, 2013

.... I pissed in your popcorn.

80. Baracus

Posts: 223; Member since: Sep 15, 2012

Can't go 5 minutes in the latest Bond films without them trying to advertise something to sell you.

81. camhiliciouz

Posts: 18; Member since: Dec 11, 2014

haha. i think this is a publicity stint wherein people would actually watch the movie so as to wait what phone brand James Bond will actually use.

83. carlemillward unregistered

I always imagined Bond carrying a Blackberry, it seems like something an agent would carry.

85. vliang86

Posts: 337; Member since: Oct 05, 2015

Nokia 1100 is James Bond's best phone...I bet he would agree too.

87. bala94hbk

Posts: 7; Member since: Sep 23, 2015

If Daniel craig says Iphone as worlds best phone means , he's not eligible for James bond.

88. bala94hbk

Posts: 7; Member since: Sep 23, 2015

Sony z5 or LG g4 are suitable phones for bond. Lol!!!!

89. Fellwalker

Posts: 521; Member since: Apr 04, 2014

An obscene amount of money that Samsung will now have to recoup from a charge within every phone sold.

137. tedkord

Posts: 17132; Member since: Jun 17, 2009

You don't have to recoup money you didn't spend. The deal never went through.

90. Shocky unregistered

"That's it, I'm boycotting this Daniel Craig movies because he's an iSheep" ...Said nobody.

91. RebelwithoutaClue unregistered

Hahaha James Bond only has the best, yet he drives around in an Aston Martin, which are known for crappy build quality and A LOT of recalls. Still good to see some directors/actors don't give in to product placement and try to stick to the look/feel of the role, how misguided it is or not.

* Some comments have been hidden, because they don't meet the discussions rules.

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.