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Cook off: Apple CEO insults the Microsoft Surface tablet calling it "confusing" and "comprimised"

0. phoneArena posted on 25 Oct 2012, 18:05

Apple is on the attack and CEO Tim Cook is aiming right at the new Microsoft Surface tablet on the eve of its launch; the Apple executive called the slate "confusing" among other names and concludes that people will choose the Apple iPad...

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posted on 27 Oct 2012, 05:01

85. jroc74 (Posts: 6019; Member since: 30 Dec 2010)

Its 2 different types of tablets Tim. How is that confusing?

They are offering a choice, Tim. And have a chance to have a dynamite eco system that also includes the desktop OS..

Tim is wrong about the hard trade off.. The hard trade off was trying to be different, offering a true choice. A real functional choice at that. Cuz when I do get my first tablet.....I might get something like the Surface Pro.

posted on 25 Oct 2012, 18:10 7

2. Dr.Phil (Posts: 1639; Member since: 14 Feb 2011)

I don't think this is that surprising. A CEO of a competing tablet company says another manufacturer's tablet is confusing and compromised. The only thing I'm surprised about is that he didn't take a shot at Google at the same time.

And yeah he did comment and say "iPad and competitive offerings", but it doesn't look like he took a direct shot at Google like he did with Microsoft. Perhaps this is a repeat of the old Apple vs Microsoft PC wars.

EDIT: The basic gist of my comment is this: hearing the CEO of Apple call a competing product confusing and compromised is nothing new. It doesn't mean it's true because ultimately the consumers are the ones to decide.

posted on 25 Oct 2012, 18:11 15

3. wendygarett (unregistered)

I think cook is afraid of Microsoft threat, no wonder why Apple make more than one iPad this year.

Just be honest because some of us are afraid too.

posted on 25 Oct 2012, 18:13 3

4. wendygarett (unregistered)

BTW, isn't that woz is also wanna surface?

posted on 25 Oct 2012, 18:16 2

5. Penny (Posts: 1672; Member since: 04 Feb 2011)

While I respect the notion that hard choices need to be me made one way or the other sometimes, I wholly disagree with Tim Cook on this one. If you are just talking about the Modern UI side of Windows 8 RT (which is where you will be at all times that you are not using Office on the Surface RT), the UI is really fantastic. It's smooth, the gestures are great, the animations are excellent, and the UI really comes together very well. There is absolutely no compromise here.

The only reason why this tablet can at all be considered a compromise is because of Microsoft's lack of education to the general public on the differences between W8 RT and W8 Pro. Additionally, RT should never have been allowed outside of the Modern UI, because that WILL create confusion. It seems that one of the only reasons they have it set up this way now is because Office still only exists in the traditional desktop environment.

posted on 25 Oct 2012, 18:16 10

6. Savage (unregistered)

They are obviously threatened. 100%. Cook doesn't normally bash like this. But what the Surface RT and Pro brought to the table clearly made them sweat like pigs. And their iPad 4 was nothing to write about.

posted on 25 Oct 2012, 20:43 3

45. InspectorGadget80 (unregistered)

then why doesn't he sue them like they do to android. the guy is a fcking idiot

posted on 25 Oct 2012, 18:17 5

7. lubba (Posts: 1313; Member since: 17 Jan 2011)

Not confusing or compromised. Its something that needs to be done. Thank goodness MS is the first.

posted on 25 Oct 2012, 18:22 4

9. letgomyeggroll (Posts: 138; Member since: 13 Jun 2012)

Why does all Apple's senior officers look like they have came from the hospital? Are they just just eating apples all the time only?

posted on 25 Oct 2012, 18:45 1

25. Naitto (Posts: 50; Member since: 15 Sep 2012)

yeah he does look in bad shape, better stop seeing those CA spiritual doctors and go see a real one.

posted on 25 Oct 2012, 18:23 3

10. dsDoan (Posts: 234; Member since: 28 Dec 2011)

Somebody appears threatened.

posted on 25 Oct 2012, 18:27 7

11. mas11 (Posts: 1034; Member since: 30 Mar 2012)

Apple users are easily confused when they don't see a grid of apps.

posted on 26 Oct 2012, 02:00 1

68. haseebzahid (Posts: 1853; Member since: 22 Feb 2012)

and i always get confused when i saw iphone3 vs 3gs 4 vs 4G they all look fimiliar faces and now ip5 is also confusing with ip4 :\ dont see any confusing in surface yet.

posted on 26 Oct 2012, 06:30

73. darthinvader (Posts: 63; Member since: 18 Sep 2012)


posted on 25 Oct 2012, 18:31 5

13. pikapowerize (banned) (Posts: 1869; Member since: 03 May 2012)

its not confusing... it is a REAL tablet PC- the surface 8 pro that is- but RT too is a tablet PC but has limitations...

while iPad and android..they are tablet but not really a PC... some android offers ala tablet pc experience but still they are not!

posted on 26 Oct 2012, 02:02 1

69. haseebzahid (Posts: 1853; Member since: 22 Feb 2012)

RT only lacks support fordesktop allications but it does support all the desktop connectivity features others dont offer they annonced it any USB device can be connected which is awsome

posted on 25 Oct 2012, 18:33 2

17. timtimity (Posts: 196; Member since: 13 Aug 2012)

I find it rather unprofessional for companies to slag off their competitors (especially when CEOs do it). A sly dig is fine but outright criticism isn't right. If their product is better than their competitors than they shouldn't need to mention it, just let the spec sheets and reviewers do the comparisons.

I know Apple aren't the only ones that do it, but they seem to have been doing it a lot recently. I don't know whether they're just trying to emphasis how much better they think their product is or whether they're scared of the competition but it has a negative impact overall.

I'm not sure who was the first person to criticise a competitor's product but it's started a cycle. Apple slagged off the S3 (can't remember if Sammy slagged off the iPhone when they announced the S3) and I'm sure Google will make comments about the iPad Mini in response to Apple criticising the Nexus 7.

It should just end. Let the products do the talking. If you've made an amazing product you should have the confidence that it'd do well without mentioning anyone else.

posted on 25 Oct 2012, 18:43 1

23. timtimity (Posts: 196; Member since: 13 Aug 2012)

They need to stop patronising the customer too. I'm sick of hearing nothing but made up words that make the product sound fancier which don't actually mean anything. I just want the important information. I don’t care that it's "Friction Stir Welded". I want to know what's inside it.

posted on 25 Oct 2012, 18:35 2

18. infinitemethod (Posts: 151; Member since: 04 Sep 2012)

Compromised? Haha! What a huge douche. IOS is one big compromise. Hey, check out my all launcher from 2007! Check out these huge, overpriced iPod touches!

posted on 25 Oct 2012, 18:39 1

20. GeekMovement (unregistered)

He's just making himself more obvious.

posted on 25 Oct 2012, 18:43

22. lubba (Posts: 1313; Member since: 17 Jan 2011)

You can't drive a car and bring a plane with you at the same time to cross the grand canyon but you can do it with a flying car. Well or not, if it gets you from point A to point B in a well suited fashion, I'm all for it. And of course flying cars will one day exist.

posted on 25 Oct 2012, 18:47 1

27. 90ninjas (unregistered)

The grid-of-icons, non-personable user experience: that's the one he's talking about right?

posted on 25 Oct 2012, 18:50 2

28. chronopc (Posts: 97; Member since: 18 Oct 2012)

Now guys, Tim Cook is right. Apple makes lots of trade offs. First and foremost, Innovation. See in order to squeeze every penny out of Apple fanboys, they release the same device over and over again. Sometimes twice in the same year as with the New iPad (most ridiculous name ever) and the iPad 4th Generation (or is it the Newer/New New iPad?).

posted on 25 Oct 2012, 19:28 1

30. vvelez5 (Posts: 623; Member since: 29 Jan 2011)

Sorry Mr. Cook, I just played with the ASUS Vivo Tab RT and it is not confusing. It's actually very fluid and easy to grasp. Yes there's a learning curve but if you have an understanding of simple touchscreen gestures, you'll get it. I think he's mad that they couldn't do that with the iPad and MacOS. Microsoft went from their windows desktop OS , down to make their tablets. And Apple, like Android, went from their mobileOS, up.

posted on 25 Oct 2012, 19:30 1

31. KingKurogiii (Posts: 5713; Member since: 23 Oct 2011)

he's got a lot of bark but i don't see him really explaining his views.

posted on 25 Oct 2012, 20:31 1

42. protozeloz (Posts: 5396; Member since: 16 Sep 2010)

Specially when you put the fact that he released a tablet just to compete with that POS and avoid getting sunk in the holidays, I think he looks smarter with his mouth shut

posted on 25 Oct 2012, 21:08 1

48. KingKurogiii (Posts: 5713; Member since: 23 Oct 2011)

i had high hopes for Cook being a reasonable, intelligent man that could veer Apple's image in the right direction but i see that maybe i was wrong...

posted on 25 Oct 2012, 19:39 1

32. pongkie (Posts: 655; Member since: 20 Aug 2011)

Really Tim?!

What about releasing 3rd gen ipad then release 4th gen in a very short time span. plus those overpriced adaptors

posted on 25 Oct 2012, 19:45 1

36. chronopc (Posts: 97; Member since: 18 Oct 2012)

According to phonearena, overpriced adapters is a feature.

posted on 25 Oct 2012, 19:48 2

37. pongkie (Posts: 655; Member since: 20 Aug 2011)

PA should also add new ipad every SIX MONTHS is a feature

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