Cingular will use AT&T brand for 6 months after their merger

Cingular will use AT&T brand for 6 months after their merger

AT&T Wireless and Cingular Wireless today announced they have resolved issues relating to the use of the AT&T brand in connection with Cingular's acquisition of AT&T Wireless.  
The three companies have modified the brand license agreement between AT&T and AT&T Wireless to clarify the use of the AT&T brand by AT&T Wireless and Cingular in connection with the merger in an effort to minimize customer confusion. They expect the licensing agreement to remain in effect through the closing of AT&T Wireless' merger with Cingular and for six months beyond it.

Cingular intends to use its own brand for the new combined company following its acquisition of AT&T Wireless, and it will cease using the AT&T brand at the end of the transition period.

FEATURED VIDEO

0 Comments

Be the first one to post a comment

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.