BlackBerry CEO "truly believes" company's smartphone business will be profitable again

While BlackBerry won't continue to release smartphone hardware if it can't manage to do so profitably, CEO John Chen sounds a lot more optimistic about the chances of it doing so in his latest interview...
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57 Comments

10. NoAllegiance unregistered

You would need a $300 phone that can compete with OnePlus, iPhone SE, Moto X Pure.

24. ibend

Posts: 6747; Member since: Sep 30, 2014

yeah, xiaomi, meizu, and leeco already do that.. there is no reason for BB to not able to do the same..

27. NoAllegiance unregistered

But they are not global as those above though.

28. meanestgenius

Posts: 22085; Member since: May 28, 2014

BlackBerry is a global brand. Their name may not command the "power" it once did, but they are still a global brand.

15. bm985

Posts: 33; Member since: Apr 21, 2016

Same old same old, been saying it for year, the execs are out of touch. Blackberry has lost millions of consumers thanks to the I don't caRe attitude, OLD and slow management. Yoi have the wersturn market, but in emerging country's BlackBerry is still popular, YET the sucks STILL DON'T anything. To hell with Chen lol. Don't cry will Apple takes (and Sleeping giant companies like Meizu,Xiamio etc) take you left overs (actually you have always had it to them). From 9720

16. oozz009

Posts: 520; Member since: Jun 22, 2015

Truly hope so but I'm afraid they will never be able to compete with the bigger companies. Still, maybe they can at least become a little profitable that will keep them in the game. That by itself, would be a pretty good success for Blackberry.

17. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

Make a $500 handset with full Flagship specs, just like the OnePlus One was in 2014, and I'd proudly a home brand. Overprice it like you did the Priv, just another nail in the coffin of your hardware business. I want a local Canadian brand to become one of the top sellers, but I ain't bending over for no company. Earn that title with easy to justify products, not brainwash fruity marketting.

20. pupkin

Posts: 147; Member since: Feb 04, 2015

BB10 flatform doesn't even have the official Facebook app anymore. Thanks a lot Facebook jerks.

29. JumpinJackROMFlash

Posts: 464; Member since: Dec 10, 2014

It would be far stranger if a CEO says his company stands no chance. It's his effin' job to be positive about outlook!

30. jsdechavez

Posts: 799; Member since: Jul 20, 2012

Blackberry needs a clean Android UI with BBM/Blackberry Hub...somewhat along the lines of the Nexus. Something switchers would adapt to easily. If Blackberry could get the Nexus at least once, that just might be the break they've been waiting for. Entry and mid-tier first.

33. meanestgenius

Posts: 22085; Member since: May 28, 2014

The UI on the PRIV is as close to stock Android as you can get without it being a Nexus, and it has BBM and BlackBerry Hub, though the Hub on the PRIV isn't as functional as the Hub on BB10 devices.

34. Crispin_Gatieza

Posts: 3137; Member since: Jan 23, 2014

It actually sucks. Nowhere near as functional as BB10. They must have designed the UI for the Android version on April 20.

35. meanestgenius

Posts: 22085; Member since: May 28, 2014

Lmao! Agreed. I hope BlackBerry will issue updates for the Hub on the PRIV that will bring it as close to BB10 functionality as possible.

37. Mxyzptlk unregistered

Actually the Moto X Pure Edition is much more closer to stock Android.

40. meanestgenius

Posts: 22085; Member since: May 28, 2014

And you've used a PRIV to say this as fact? Because I've used a Moto X Pure Edition, and I own a PRIV.

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