BBM now offering "Dumb Ways to Die" sticker pack
But that wasn't it for the characters used in the campaign. An insurance company in Canada, Empire Life, licensed "Dumb Ways to Die" from Metro Trains. We can see how the characters and the title would fit in perfectly with an insurance company's advertisements. Additionally, "Dumb Ways to Die" has been turned into a video game, available for iOS and Android users.
If you are a BBM member, all you need to do is head to the BBM Store, where you can purchase the sticker pack for $1.99
source: DumbWaystoDie (iOS|Android), DumbWaystoDie via Crackberry