Average user looks at phone 150 times a day: here is what we are looking at

Average user looks at phone 150 times a day: here is what we are looking at
Have you ever heard about the 150 number in the context of cell phones? In 2010, Nokia found 150 is the number of times the average person looks at a phone every single day. And here we are not talking just about smartphones, feature phones as well.

All earlier studies had this number below 100 so having the then new report about the reality being 50% higher is quite shocking. Interestingly, T-Mobile has confirmed the same number for the U.S. market in a study of its own last year. And in the UK, claims are that number has reached 200.

But what are people really looking at all those times? Former Nokia executive and currently market analyst Tomi Ahonen paints a picture of the habits of the average user. Take a look and let us know - what do you look at most on your phone?

source: Communities Dominate Brands

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11 Comments

1. chemhaz

Posts: 161; Member since: May 04, 2012

I thought porn would have made the list, I know a few guys that show and talk about x.video clips they find throughout the day.

4. Ameliahunter

Posts: 26; Member since: Jan 15, 2013

I guess porn goes under "videos" in this list

2. nicholassss

Posts: 368; Member since: May 10, 2012

I'd be really interested to see how many times i look at my phone each day.

3. darac

Posts: 2156; Member since: Oct 17, 2011

Web 3 looks per day? Make that 3-4 hours per day

6. Ameliahunter

Posts: 26; Member since: Jan 15, 2013

It's for an average user... Many users don't use their phones for web at all or use it rarely. Like me, for example :D

8. darac

Posts: 2156; Member since: Oct 17, 2011

I know that, I was referring to myself :p

5. Ameliahunter

Posts: 26; Member since: Jan 15, 2013

I almost don't look at the calendar, voice mail and news on my phone, but the rest seems to be correct... And I think I look at the clock even more often than 18 times a day :)))

11. 14545

Posts: 1835; Member since: Nov 22, 2011

I don't typically use mine for news, but I know I look at it at least 50 times a day for the time. I'm sure it's more than that though.

7. groupsacc

Posts: 232; Member since: Feb 28, 2012

Half of the times I look at my phone is with no purpose at all. Just to marvel at my customised homescreen layout. lol

9. sats.mine2k4

Posts: 208; Member since: Aug 10, 2012

iphone zero times...Nexus 4 all the time...

10. Ohrules

Posts: 327; Member since: Jun 11, 2012

i look at others' phone almost as much as mine. the look-at-all-the-phones-you-can craze can get to sometimes ^__^

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