Asus exec states Google's tablet is aimed squarely at the Kindle Fire, "Nexus" sign snapped chilling in the I/O conference building

After Bloomberg and the WSJ confirmed today Google is launching its own Nexus tablet, made by Asus, now Reuters chips in from the horse's mouth as well. Anonymous Asus exec has told the news agency: "It's targeting Amazon. The Kindle is based on Google's platform but with its own service, so Google has to launch its own service, too".