Apple's Chinese iPhone price cut is unprecedented

Strange times call for even more unprecedented measures: for the first time ever since Apple the original iPhone of more than 10 years ago, Apple has now cut the prices on all of its latest iPhones in China...
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12 Comments

1. Cat97

Posts: 1604; Member since: Mar 02, 2017

In Europe, the iPhone XR had a launch price of 850 EUR, but now you can find it at 780 EUR sold by Amazon Germany (not by marketplace resellers ! just checked the price of the white version). So basically Apple cut their prices in Europe too, by around 70 euros, which amounts to 80 dollars.

2. Victor.H

Posts: 997; Member since: May 27, 2011

Yep, there is some sort of a price cut in Europe as well. When you look at the biggest retailers like MediaMarkt, the price is cut by 30 euro, which is not quite as much as in China, but still a price cut.

7. slim3bdo

Posts: 113; Member since: Jun 05, 2017

So why didnt mention Europe as there is 80 doller cut more than China's cut

3. LEEDAQ

Posts: 126; Member since: Aug 07, 2018

apple don't understand anything, it's not just about the price, looks at the android phone options they trying to get away from the stupid notch and apple is being idiot by them selfs

8. TBomb

Posts: 938; Member since: Dec 28, 2012

you kinda have a point. I haven't heard a single "good" thing about any notch. the most positive thing i heard was "it's not bad" and that was regarding the pixel 3 xl (crazy, i know). Thats like telling a woman shes "not ugly" instead of "attractive". In other words.... that ishh doesnt fly.

4. muhk121

Posts: 5; Member since: Jul 19, 2018

I bought xr 128 gb for lot cheaper in Hong Kong in the first week of its launch 750usd

10. AmashAziz

Posts: 2867; Member since: Jun 30, 2014

On whose advise did u buy a Xr??

5. darkkjedii

Posts: 30479; Member since: Feb 05, 2011

Trouble in paradise.

6. Leo_MC

Posts: 5874; Member since: Dec 02, 2011

XR has seen a 100€ discount (directly from Apple, through carriers with a price plan) in the first week of it's launch, something that has never happened before; retail price today is also 30€ smaller than it was at the launch. BTW, today only 5 (out of 18) XR models are available with my carrier, which means they are still selling well.

9. Agniputra

Posts: 29; Member since: Dec 06, 2018

XR should have been priced 100$ cheaper at 650$.

11. syntaxlord

Posts: 239; Member since: Oct 01, 2018

*cough* Trump *cough*

12. KennyKB

Posts: 11; Member since: Jan 31, 2015

A price cut of $60 on a selling price of $800 - $1000 is hardly significant to write about. It will also do nothing to move the market. Apple needs to cut prices far more aggressively.