T-Mobile AT&T Verizon Sprint iOS Apple Tablets

Apple's first promo video for the new iPad Air is out: 'our thinnest, lightest, most advanced iPad'

posted by Daniel P. / Oct 22, 2013, 3:28 PM

Apple came with a promo ad for the lightest 10-incher out there, the newly-announced iPad Air, and as you can expect it stresses on the lightness and thinness, yet doesn't fail to mention its structural rigidity and the omnipotent 64-bit A7 chip inside.

Related phones

View Full specs

PhoneArena Rating:

9.2

Read Full Review

User Rating:

8.4

Based on 10 Reviews

Display 9.7" 2048 x 1536 pixels

Camera 5 MP / 1.2 MP front

Processor Apple A7, Dual-core, 1400 MHz

Storage 128 GB

Battery 8820 mAh

FEATURED VIDEO

Options

24 Comments

1. Santi_Santi unregistered

iPhonearena

posted on Oct 22, 2013, 3:36 PM 6

4. downphoenix

Posts: 3165; Member since: Jun 19, 2010

heaven forbid they post an article about an idevice. Clearly they are ibiased!

posted on Oct 22, 2013, 3:46 PM 4

5. GeekyGene

Posts: 88; Member since: Aug 25, 2013

What a twit.

posted on Oct 22, 2013, 3:49 PM 1

6. woodshop20

Posts: 459; Member since: Sep 14, 2013

So-called iPhonearena has "only" had about 26 articles in the past day; there have been 29 Nokia articles in the same time period.

posted on Oct 22, 2013, 4:02 PM 4

9. InspectorGadget80 unregistered

Xperia Z tablet still the thinnest out ther.

posted on Oct 22, 2013, 4:22 PM 3

13. IliyaBeshkov

Posts: 261; Member since: Jul 09, 2012

Really, are you serious? When there is a product event it's always about the device... When Samsung, Sony, HTC, Nokia, LG launches new flagships it's always 15+ articles about the devices.. Don't be so judgeful about Apple, not that I'm a fan of them, but be more patient :)

posted on Oct 22, 2013, 4:36 PM 0

15. promise7

Posts: 894; Member since: Jul 03, 2013

Inorite? It's like u would think Apple had a keynote introducing new products today or something.

posted on Oct 22, 2013, 7:20 PM 0

17. Mittal

Posts: 494; Member since: Dec 14, 2011

they should avoid using the 'ligher' 'thinner' tags now... let it rest.... enough feed for spoofs

posted on Oct 22, 2013, 9:37 PM 1

18. kabhijeet.16

Posts: 882; Member since: Dec 05, 2012

They dont consider other devices when comparing. "Ignorance is bliss" for Apple. Remember that when Siri is asked about "Which is the best phone?" it replies "Wait. There are other phone?"....LOL.. Pretending to ignore others purposely... its like Apple's TROLL... (Apple is like an Ostrich. They would dig their heads in sand & think they are safe).

posted on Oct 22, 2013, 9:51 PM 0

21. Mittal

Posts: 494; Member since: Dec 14, 2011

n they turn into a hyena in the courtroom

posted on Oct 23, 2013, 1:31 AM 0

2. MrsPotatoHead

Posts: 48; Member since: Aug 18, 2013

Can't wait this is awesome. Im still dissapointed that it dont have touch ID :( though.

posted on Oct 22, 2013, 3:41 PM 0

8. woodshop20

Posts: 459; Member since: Sep 14, 2013

Why? Touch ID is more of a gimmick than anything else, and will be quite awkward to use on a tablet.

posted on Oct 22, 2013, 4:04 PM 1

16. MrsPotatoHead

Posts: 48; Member since: Aug 18, 2013

Says who? No gimmick, its a necessary security feature..At leasr if I ever lose my iPad no thieves can use it or steal my personnel info.

posted on Oct 22, 2013, 7:50 PM 0

19. kabhijeet.16

Posts: 882; Member since: Dec 05, 2012

Why would he bother about your personal info? The thief has got your iPad. Its much more precious to him than your personal info. BTW an advice, dont store sensitive personal info like card details, netbanking password on iPad.

posted on Oct 22, 2013, 9:54 PM 0

3. PhoneCritic

Posts: 1337; Member since: Oct 05, 2011

Love the little disclaimer at the end (that every manufacture give.) Batty life varies base on configuration and use. -Lol Anyway good upgrade. But, I think the iPad mini 2 will eat the 9.7 iPad's lunch. Also tired of these type of ads, that all the manufactures are showing, Just show us the product being used, Its price, and release date. I know it the best yet My wife iPad 4 was the best yet also -Lol

posted on Oct 22, 2013, 3:44 PM 1

7. woodshop20

Posts: 459; Member since: Sep 14, 2013

Yeah, absolutely. I don't think Apple will sell many iPad Airs at all. Most will just buy the cheaper yet similarly specced Mini 2.

posted on Oct 22, 2013, 4:03 PM 0

20. sniper1087

Posts: 537; Member since: Dec 31, 2011

yeah kind of missed it what is the difference between the mini and the air in specs, besides size of course.

posted on Oct 22, 2013, 11:50 PM 0

10. Sire3008

Posts: 87; Member since: Sep 26, 2013

For Phonearena anything apple does is the best out there... For the record, their new iPad Airs sucks. Nokia event was more fun!!!

posted on Oct 22, 2013, 4:26 PM 5

22. Mittal

Posts: 494; Member since: Dec 14, 2011

Nokia event was certainly more satisfying

posted on Oct 23, 2013, 1:32 AM 0

11. vandroid

Posts: 405; Member since: Sep 04, 2012

Dammit I paid for garage band months ago and now it's free -_-

posted on Oct 22, 2013, 4:28 PM 0

12. brrunopt

Posts: 742; Member since: Aug 15, 2013

Is it me or its the add its a lot misleading (1:33) , trying to make the assumption that being 64bits will allow the iPad to run PC software...

posted on Oct 22, 2013, 4:36 PM 1

14. Ikechukwu

Posts: 246; Member since: Oct 03, 2011

LOL!!!! ipeople must be fooled by the section of that ad about 64-bit. They'll think it's now a real pc. Oh Apple, strategic marketing.

posted on Oct 22, 2013, 4:59 PM 4

24. 9thWonderful

Posts: 232; Member since: Jan 24, 2013

i hardly think ppl will think its a real pc...nice try little buddy.

posted on Oct 23, 2013, 2:00 PM 0

23. 9thWonderful

Posts: 232; Member since: Jan 24, 2013

my only disappointment in this whole thing is that i paid for garage band, iPhoto & iMovie awhile ago. now it's free. damnit man!

posted on Oct 23, 2013, 1:56 PM 0

view all comments

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.