Apple's brand is not destroying the world

Last week, we questioned if those who were out to criticize Apple were judging the company by an old standard, namely the standard set by Steve Jobs. The company is no longer run by Steve, so while the products...
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87 Comments

69. ilia1986 unregistered

Oh, come on. We both know that you can't download and install programs from the web, or download MP3 files, and play them or set them as ringtones from the web on an iPad, or upload files to the web, etc etc. But yeah the world is changing to a post-PC world. However it's not doing that nearly fast enough to justify the insane hype and market share the iPad got. My parents bought an iPad 2 several months ago. My mom is a very basic PC user. She uses the internet to browse online, she downloads movies via uTorrent, and then watches them, downloads MP3s from the web and listens to them, and sometimes needs to send the occasional picture via a web-based e-mail account. Typical PC user, right? But of all these things - only the first is available on the iPad. Right now our iPad is a glorified dust collector.

83. MichaelHeller

Posts: 2734; Member since: May 26, 2011

Everything you mentioned in the first paragraph is a direct result of the hidden file system. And, I'd still fit all of those things into low priority options. You may want to download and install apps from the web, but the vast majority of people have no need to ever do that, so the App Store/Marketplace/Play Store are all they'll ever need. I consider myself a power user and it's very rare that I download and install apps from the web. I never download MP3s, because a post-PC world also means no more need for local files, hence, I use streaming services like Google Music and Spotify (both of which work on iOS). Anyone who uses uTorrent is not a typical nor basic PC user. Typical, basic users use standardized portals for media, be it streaming, or content stores. Besides, you certainly can send pictures via e-mail on an iPad, and every major web-based e-mail service is represented in the Mail app, so why is that a problem? The real question is if you knew your mother's web habits and needs, why would you let her buy an iPad? I can only assume she must have asked you about the purchase in order to seek your advice, since you are knowledgeable on the subject. I know my parents' habits and my wife's, and for both I suggested an iPad, because I know what would be best for their needs. However, when my best friend mentioned looking into the iPad, I shot that down fast, because he would hate it and find far more use in an Android tablet.

32. Bluesky02

Posts: 1439; Member since: Dec 05, 2011

Very interesting article, the future is changing. Pc will be for specific use and tablets will be for every use

33. hepresearch unregistered

I have been hanging on to my old traditional smartphone views for a long time, but perhaps it is time for me to let go of such things... Michael pointed out a lot of things that make sense in our current mobile world, even if they would have offended my sensibilities as a Nokia Symbian S80 2nd Edition/S60 3rd Edition fan + Windows XP Pro SP2 power-user last decade. The world has moved on, and I am still sitting here thinking I'm in 2008, when I know full-well I am here with everyone else but unwilling to let go of the system I liked from before. PC's are on their way out of the mainstream (but will still be around)... Apple IS heavily influencing smartphone design in the mainstream, but this is not such a bad thing after all... and cloud computing is the wave of the future in unifying information storage and access. I need to "get with the times" again... haha!

56. MichaelHeller

Posts: 2734; Member since: May 26, 2011

That is the beauty and trouble with tech. It evolves so quickly that we have to reassess our views far more often than we're used to (or willing to for the most part). Glad you enjoyed the piece!

34. willardcw4

Posts: 170; Member since: Oct 01, 2011

Not sure I can agree with the Apple's brand being non-damaging. I take one look at all this patent litigation and instantly become infuriated with all the players involved, but most of all with Apple. They took IP lawsuits to a new level which no one should be proud of.

39. Mandroid

Posts: 209; Member since: Feb 22, 2012

Yup. They have no idea how to make anything besides ipods in various dimensions. Seriously, the iphone, ipad, ipod, and apple tv are all the exact same device + or - 1 feature that sets them apart from the others (and several hundred dollars) and different dimensions. So since they have nothing "innovative" or "magical" coming out they decided to just sue the s*** out of everyone. Can't WAIT for apple to fall again.

57. MichaelHeller

Posts: 2734; Member since: May 26, 2011

Yes, Apple's patent war has been awful, but if you don't buy or use Apple devices why does it matter if they put out "iPods in various dimensions"? Some people like that. They don't care if the product doesn't match the marketing, because they just like the product. It doesn't affect you, so why waste your time and energy with so much anger?

42. atheisticemetic

Posts: 377; Member since: Dec 18, 2011

"the biggest advantage that Apple has/had is iTunes. " sorry i gotta disagree with you here. Itunes is a junk program. Having to use a program to "ball and chain" a device is not innovative or helpful. Having to use a program to "sync" my stuff might be easy on a customer, but I like to choose what I sync rather than entire directories. Also Itunes is slow..... If apple did not exist in the cellphone world, we would be much better off. I understand that competition drives other companies to work harder, however my problem with this is that Apple is neither creative nor do they really drive companies to be better. All they do is simply force them to advertise harder. If apple wasnt here, i'm sure that Microsoft would have got on the ball a long time ago in the cellphone world and Blackberry would stop sucking. When apple pays me commission by not being communistic about their pricing and actually creates a quality product. I will be on board

49. Mandroid

Posts: 209; Member since: Feb 22, 2012

I don't think anyone here (except our resident retarded chicken-man) is debating that itunes is a freaking joke. I will hand it to apple though, it was a brilliant idea. Once a drone has hundreds of dollars invested in itunes, I imagine it's not easy to just walk away from that, so they keep buying apples s****y products. Fortuanately I can think for myself, I don't need steve b***jobs to tell me what or why I need something. I immediately saw the inherent flaw in itunes and refused to participate. tl, dr; LOL @ paying for music.

59. MichaelHeller

Posts: 2734; Member since: May 26, 2011

Whether or not the software is good is not the point, because I'm talking about iTunes the store and the service. It works well enough that people don't care, and it has a ton of content that's easy to buy. And, Apple gets a ton of free advertising when TV shows and other places point people to the iTunes store to purchase things. That's a powerful advantage for a platform. I don't even see how that could be up for disagreement. Sure the software could be better, and the syncing could be easier, but if you don't use the product, that doesn't matter. That said, I cannot agree that the cellphone world would be "much better off" if Apple didn't exist in it. Sure, other companies would have gotten to the same spot we are now, but it would have taken a much longer time. Apple may have set some bad precedents, but it also kicked off the new smartphone revolution. BlackBerry, Nokia and Microsoft were in the game and could have done the same thing, but never did until Apple and then Google jumped in first. And, if BlackBerry couldn't stop sucking even with the pressure of competition, why are we to believe it would have if there was no pressure to innovate? Like it or not Apple has made this mobile push move faster.

60. andro.

Posts: 1999; Member since: Sep 16, 2011

Itunes is the bane of so many people,the amount of people we get coming instore saying 'my iphone crashed or froze during an itunes sync' or 'my iphone wont turn on since itunes tried to update the software is high

65. remixfa

Posts: 14605; Member since: Dec 19, 2008

itunes for what it was , was crap. A low fidelity DRM infested proprietary MP3 service. iTunes for what it does to the user was a genius move. It forces you to put in a credit card and it forces you to use it if u ever want an update, and it forces you to do all sorts of things. Reality is, when you plop down a few hundred bux for a new phone, then you do all this itunes set up crap, you become invested in it. You buy an app or some music.. you spend some money.. then when it comes time to upgrade, u keep the same system so you dont "waist your money" on the apps you bought. Thats the real reason that Apple's upgrade rate is so phenomenal. By the time 2 years is up, most people have popped probably a few hundred bux into the market and dont want to "give up" what they've paid for. If it wasnt for the popularity of the iPod and its iTunes use, the iPhone with its iTunes integration probably would not have been so initially popular. "wait, i can take my ipod and make calls on a touch screen!?!?!"

74. andro.

Posts: 1999; Member since: Sep 16, 2011

OThats it exactly,itunes and become the very proverbial chains which hold ifans down. If seen seen so many people instore not want to upgrade to another apple device simply for a change or being sick of the having the exact same ui and menu in their next handset but cant as they Will lose the money invested in their itunes account,for a lot of people its a deal breaker and have to stick with apple

45. W.P._Android_in_that_Order

Posts: 208; Member since: Feb 15, 2012

This is the article that ive been looking forward to reading ever since Michael Heller promised to write it a few days ago and im work right now. Cant wait to read this one. Michael Heller, i may be you biggest fanboy ;-) K. Gotta go.

58. MichaelHeller

Posts: 2734; Member since: May 26, 2011

Thanks! Although, I'm not sure I'm comfortable having fanboys. Fanboys tend to ignore mistakes and I like to know when I mess up. It helps me get better.

68. Whateverman

Posts: 3295; Member since: May 17, 2009

Not a bad article Michael. But I have to say that stopping the Apple hating can only stop over time. Asking if people judge Apple by the actions of Steve Jobs is fair because I think we do. But just because Steve has passed doesn't mean people are just going to forgive and forget just like that. The donations to charity, licensing agreements, and taking steps to end the war on Android helps some, but it's like slamming the breaks on a speeding car...it still takes a little time for that car to stop. Their actions over the last few years have been deplorable. Sure they made a great product with the iPhone, but the anti-competition stance they have taken has left a bad taste in the mouths of many consumers. Also the arrogance of not only Apple, but some iPhone users in particular doesn't help very much either. "Hold it right!" will always ring loud in my ears when it comes to Apple, and maybe that's not fair to the "New and Improved" Apple but that's what I think of when I consider the possibility of getting a defective iDevice. Apple pretends that every last one of the millions of phone they sold are perfect and 100% defect free. And if anyone DARES to dispute Apple's perfection or buys any product other than an iPhone is automatically labeled an Apple hater or a "Fandroid" by some iPhone users. That kind of arrogance takes time to wash off, but I think Tim Cook is off to a good start. We'll see if it pays off. And before the question comes up for me too, yes I have and MAY buy other idevices in the future.

70. ilia1986 unregistered

I totally agree. It's not so much as the Apple advertising machine which annoys me. It's absolutely ignorant idiots like Miz and beforehand taco50 which treat Apple as the second coming of Jesus or something. Problem is that there are a lot of other similarily minded people - Apple fanatics unwilling to listen to the voice of reason. If Apple were a religion - we would probably be now in a state of global war..

75. andro.

Posts: 1999; Member since: Sep 16, 2011

We have to deal with that apple mentality syndrome daily instore it can get quite painfull at times!

77. remixfa

Posts: 14605; Member since: Dec 19, 2008

Apple has already been compared to a religion and found to be extremely similar. They have worship products, an idol, fanatics, literature, and set ideals/beliefs.

80. gallitoking

Posts: 4721; Member since: May 17, 2011

funny thing. the religion thing. made by fandroids.. trust no Apple enthusiastic will come up with that.. all that it thanks to the haters..

72. iWallE

Posts: 48; Member since: Oct 10, 2011

I think the article was good and as unbiased as possible and I really don't understand where all the negative feedback came from. I personally have a problem with Apple's closed approach and overblown prices (carrier subsidies in Eastern Europe are nowhere near as great as the ones in the US) and that's why I bought an Android phone. That's also why, when I come to buying a tablet, it will probably be Android again. But noone can deny that Apple has a great influence on what the mobile world is today. It's because Apple has the confidence to make controversial attempts to move technology forward and get away with it. Yes, they don't invent much other than sotware, but they have a unique sight about which technology to push forward. So that after several years you turn back and see that they made the right moves. Like Steve Jobs said in that now-famous Stanford speech: "You can only connect the dots looking into the past". My point is that noone else would dare to deny Flash or the optical drive, although many feel this is the way forward. Apple makes the way through uncharted territories and when customers get used to the new situation, other manufacturers jump on and create market diversity. And yes, Apple plays rough at times, by denying real inventors the spotlight, by filing numerous lawsuits, etc., etc. But in the end, I think they've done more good than evil to the common consumer. I'm almost certain that if there wasn't an iPhone, my beloved HTC DesireHD would have never been made, or at best, it would, but noone would have noticed that fact. Now, if only Android tablets could gain a bit more traction, so that manufacturers and app developers can invest more in them, we would all feel the benefit of that. And considering Apple's role in the game, I think they can be forgiven a few shortcomings. Hell, if thing continue this way, Apple may even cause Microsoft to repair much that has been wrong with Windows for years. MInd you, if five years from now file managers like Windows Explorer become specialized apps, rather than the norm for desktop user experience, we'll all look in the past and see it was because of the iPad. In a word - express your support or dislike for a company by buying or not bying its products. But deter from shouting words of hate before you've realized that even the things you dislike can change your world for the better.

73. iWallE

Posts: 48; Member since: Oct 10, 2011

Oh, and one more thing... Apple is not as bad as many people think. It does nothing more than any other tech company would. It's just big and public enough so that you can see some little ugly truths. Yes, it pushes contractors to get better prices. But who doesn't? Yes, it works with insane margins. But who wouldn't, if their products allowed it? High end Android phones launch at prices, similar to the iPhone. But in a couple of months, these prices collapse. iStuff sells for the same price from launch until replacement. Because people buy it. Apple is not to blame that other companies can't turn a profit from their products. On the contrary, Apple is almost giving a recipe for success that others could follow. The attention to detail, the focus on seamless user experience, the importance of denying half-baked technology, the understanding that people don't know what they want until you show it to them... I think HTC built its recent success around basically the same formula. But very few companies even make an attempt to take the positive things from Apple's model. I think there are some people over at Apple that really care about how their products will make you feel and that deserves admiration, even if you have other reasons to dislike the company and its products.

84. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

Always an interesting read Michael. I always look forward to your contributions whether I agree with you or not.

85. Enough-Is-Never-Enough

Posts: 14; Member since: Nov 06, 2011

I'm gonna make everybody go back to 1999 phones. Just Jokes people. Just Jokes

86. zheking

Posts: 28; Member since: Mar 02, 2012

86th Lol

87. iDroid8

Posts: 155; Member since: Oct 16, 2012

1.Agreed about the generalisation of the terms iPad, and to an extent iPhone. Even though this article is written some time back, I had my sister asking me, "So this nexus 7 is an android running iPad?" *Sigh* 2.No way that the xperia P resembles any apple product-it's such a nice and refreshing design(I'd even call it the best looking phone of 2012), certainly not like apple who have basically the same design year after year
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