Our smartphones are capable of capturing incredible video, but you cannot really appreciate the power of a phone camera until you see what the pros can do with it.
And that's exactly what Apple has set out to show in this extremely impressive new shot-on-iPhone video called "Don't mess with Mother" and dedicated to the power of nature.
From exotic animals to beautiful time-lapses to brilliant editing, all of this comes together as the most epic shot-on-iPhone video that we have seen and a brilliant advertisement for the capabilities of the iPhone camera.
And of course, it clearly took a huge amount of time to film and edit this, so this is not a video made to just show the technical capabilities of the iPhone camera. It's made to inspire and it sure as hell succeeds in that.