Apple reportedly resumes production of the iPhone X as iPhone XS/XS Max sales lag

Unable to meet its contractual obligations with Samsung for OLED panels due to weaker than expected sales of the Apple iPhone XS and iPhone XS Max, Apple is reportedly restarting production of the iPhone X.
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51. worldpeace

Posts: 3106; Member since: Apr 15, 2016

That's just sad. Their sales must be really bad that they need to do something like this to catch up with their (already lowered) sales target.

63. Ray.S

Posts: 453; Member since: Jul 19, 2011

iPhone X should be the new upper mid-range iPhone. Just drop the price to $849, it'll sell like hot cakes.

66. Leo_MC

Posts: 6935; Member since: Dec 02, 2011

849$ with taxes is means 1000€ with taxes, 100€ less than XS; I would definitely pay 100€ more for the XS.

67. wickedwilly

Posts: 640; Member since: Sep 19, 2018

"When Apple introduced its 2018 iPhone lineup back in September, it announced that the Apple iPhone X would no longer be sold in stores. That made sense because the new iPhone XS would have everything that the iPhone X has, but with upgraded hardware and software." The same could be said of the iPhone 8 and 7, 7 and 6s, 6s and 6, all the same design but with upgraded hardware and software. However, it kept selling the older models in those cases. You never complained about this, yet say it makes sense to drop the X. It seems the reason Apple may be resurrecting it, is the relative failure of this year's new models at inflated prices to sell in enough numbers.

82. almostdone

Posts: 426; Member since: Sep 25, 2012

They got away with it last year with the iPhone X as this was supposed to be something special for the tenth anniversary and different from all previous iPhones. Some did fork out the $1000 but some must be feeling gutted to find iPhone XS / XS max / XR are all the same s**t and that something special / uniqueness was actually nothing... This time round they're not fooling anyone.

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