Apple sells 52.2 million iPhone handsets in fiscal Q2, fails to beat estimates but stock still soars

Apple sold 52.2 million iPhone handsets during the January to March period, which failed to beat Wall Street's estimate of 52.4 million. The figure was still higher than the 50.8 million units that Apple sold during last year's fiscal second quarter. Apple CEO Tim Cook, mindful of the rumors about sluggish sales of the iPhone X, said customers "chose iPhone X more than any other iPhone each week in the March quarter."...
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52 Comments

1. Martineverest

Posts: 521; Member since: Oct 27, 2015

iPhone sales plateaued

9. Babadook

Posts: 230; Member since: May 24, 2016

Just wait till this falls line up. they'll sell like crazy because of the new design. Just wait. (And I say this as an android fan and user). I personally know 5 people excited to upgrade because they'll be infinity displays and such.

22. worldpeace

Posts: 3091; Member since: Apr 15, 2016

Someone said the same thing around this date last year.... And even the year before that.

49. Babadook

Posts: 230; Member since: May 24, 2016

Source? :D

51. AmashAziz

Posts: 2873; Member since: Jun 30, 2014

Proof isn't needed for something said so commonly on this site. You do seem to know little about smartphones though, judging from your post no.9. I could be wrong though.

10. Phullofphil

Posts: 1739; Member since: Feb 10, 2009

Clearly they did not. The sold more than last year. This story is almost click bait. It sold well Response to # 1

23. ColinW

Posts: 412; Member since: Jun 04, 2014

They very much did, claiming much bigger sales than was actually achieved. This "super-cycle" was to be down to the introduction of the new model all X, clearly that has fell way behind expectations. With an ASP of $728 and only the 7+ 128mb version and smaller 64mb 8 selling below this level it is clear that not even the second tier iPhones sold that well, let alone the iPhone X.

29. piyath

Posts: 2445; Member since: Mar 23, 2012

What nonsense are you talking about??? lol. This so called "super cycle" claim invented not by Apple but those so called reputable analysts. So that claim has no credibility at all and nobody took it seriously anyway. Then the ASP. Last year ASP was in low $600 range. This year it has increased by more than $100 up to $728. In fact last quarter it was $796, have you ever even imagined such prices. Again it doesn't matter what wall street expectations are because they have no credibility at all. Android ASPs are in low $200 range, and who makes predictions about that?? Nobody even cares. This year there are 8 iPhone models in the iPhone lineup. That's the most models Apple has ever had. Tim Cook clearly said “Customers chose iPhone X more than any other iPhone each week in the March quarter", what all this means is percentage wise iPhone X was the best seller and revenue wise too maybe. Another important thing here is you can't put 8 and 8 Plus as a one model because iPhone X has no any Plus model to compete with. In summary Apple has done excellent this quarter compared to their previous quarters. That's the only credible measure we have in hand to elaborate how successful Apple did this quarter. Their every measure has increased including revenues, net profit, sales numbers, services revenues etc.

2. Plasticsh1t

Posts: 3090; Member since: Sep 01, 2014

Amazing at what they do.

52. AmashAziz

Posts: 2873; Member since: Jun 30, 2014

True that. They know how to take take advantage of the conditions and situations to maximize their profits. And we continue to pay more and more.

3. Martineverest

Posts: 521; Member since: Oct 27, 2015

apple is clearly an iPhone corporation. the revenue is high but sales of iPads are iPhones have flatened.... that's a small source of worry

5. kiko007

Posts: 7459; Member since: Feb 17, 2016

No it isn’t. Do you think Apple doesn’t see iPhone sales stalling eventually? Of course they do, this is the company that came out with the iPhone right when MP3 players (such as the iPod) had hit peak appeal. They likely have several avenues of interest they’ll dabble in moving forward, including expanding their service gains further down the line.

41. Back_from_beyond

Posts: 1137; Member since: Sep 04, 2015

What avenues would that be? They seem to be letting their Mac lineup die, their concept for a VR/AR headset is so ridiculous it'll barely cater to consumers, the iPad hasn't been noteworthy in years and their core business of iPhones has been underwhelming with other flagship phones outclassing them and iOS is a damn joke. The rumored cheap 2018 iPhone X model is going to cannibalize the more expensive models in a bad way, but it's likely the only way the sales numbers will keep from dropping, even Apple knows that.

48. cocoy

Posts: 454; Member since: Oct 30, 2015

Filing cases for patent infringement with several OEM's. Example, copying the notch design lol.

8. Dr.Phil

Posts: 2248; Member since: Feb 14, 2011

Actually, the reason Apple beat earnings estimates is in large part due to their services beating the estimated revenue by about $1 million. This includes things like Apple Music. So, if it weren’t for Apple Music they probably would’ve done poorly. Also, the worry should be placed on the future of the HomePod since it is somewhat tied into Apple Music revenue by exclusively streaming it. If Apple doesn’t offer a more robust smart speaker offering, it could mean less incentive to get Apple Music over the competition in the future.

7. NorFoster

Posts: 4; Member since: Dec 18, 2017

As expected the results beat expectations. Better than expected iPhone numbers. The stock will explode higher and it will be unstoppable for weeks. news.alphastreet.com/apple-q2-2018-results/

11. Cat97

Posts: 1713; Member since: Mar 02, 2017

Pretty good for the low iPhone X sales. The other iPhones must be doing pretty well.

12. c.m.s

Posts: 217; Member since: Dec 10, 2017

Low iPhone X sales? It has been the best selling iPhone model since it was release. Analyst was wrong once again.

13. midan

Posts: 2545; Member since: Oct 09, 2017

"Furthermore, Cook said that the iPhone X marks the first time its most expensive, flagship device has been its most popular device. Cook said that Apple was "surprised somewhat" that the iPhone X was the most popular device each week since its launch. "That's a powerful point," he said. iPhone X was also the most popular smartphone in China during the quarter. "

26. iczer

Posts: 146; Member since: Oct 14, 2015

And the profit figure? Oh well Samsung had a better profit than Apple this quarter!

27. kiko007

Posts: 7459; Member since: Feb 17, 2016

Uhh... no they didn’t.

31. iczer

Posts: 146; Member since: Oct 14, 2015

Yes they did 14.5 billion USD from Samsung versus 13.8 from Apple.

46. Leo_MC

Posts: 6323; Member since: Dec 02, 2011

How much of that goes into your accounts? If the answer is "zero", than you're fighting a war that isn't yours.

32. Whitedot

Posts: 694; Member since: Sep 26, 2017

This year they had X model. One handset more than last year and yet they sold almost same ammount of handsets. Thst means something does not sell well.

34. BullDozer

Posts: 146; Member since: Dec 18, 2015

Last year weak demand was explained with waiting of anniversary models. So what is now their excuse?

37. midan

Posts: 2545; Member since: Oct 09, 2017

Why you think adding more phones automaticly means more people buying iPhones? Same people are buying them, now we only have to choose which one we buy, we don't buy two you know.

36. mootu

Posts: 1360; Member since: Mar 16, 2017

With a fall of almost $70 on the ASP i don't care what Mr Crook says, the X is not selling as many units as he is saying. He had to calm the panicing markets somehow and saying the X is selling well is the easiest way.

38. midan

Posts: 2545; Member since: Oct 09, 2017

What? It's up over $100 yoy

39. mootu

Posts: 1360; Member since: Mar 16, 2017

But it's down almost $70 on last quarter which is when the X was known to be selling well. X sales slow and ASP plummets.

40. midan

Posts: 2545; Member since: Oct 09, 2017

Of course X sales slow down? Just like iPhones sales slow down every year after holiday q. Overall iPhone sales are low compared to last q, just like every year.

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