Apple releases new ad: "More people connect face to face on the iPhone than on any other phone"

Apple releases new ad:
Apple has just released a new TV ad for the iPhone touting its FaceTime application and the smooth and easy face to face chats it allows.

The commercial basically shows all sorts of people making that hugely important connection with video, and contains little narrative. It fits well the Apple idea of ads highlighting all cool uses of a certain feature in a calm tonality without bashing other companies.

Of course, Apple takes great pride in what it does with the iPhone and it just has to underscore this in the closing line:

“More people connect face to face on the iPhone than on any other phone.”


source: Apple

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39 Comments

1. McJobs

Posts: 107; Member since: Jul 08, 2012

But at Nokia, they prefer to build for quality, not just quantity.

10. androiphone20

Posts: 1654; Member since: Jul 10, 2013

not really those blokes flooded the market with every type of phone and guess what the still do, just a bunch of hypocrites

21. anywherehome

Posts: 971; Member since: Dec 13, 2011

but no one wants Nokia, it's just some Windows with the backdoor from NSA goo(dot)gl/vzK8va and exactly, quality of iOS is very very poor....iOS is just a BIOS for every Android user, see here: bit(dot)ly/17CPlOn

37. ardent1

Posts: 2000; Member since: Apr 16, 2011

So when Nokia once dominated the phone market, they weren't building for quantity?? Yeah right.

2. Tcool unregistered

Who cares for Face Time when you have Skype?

7. zibbyzib2000

Posts: 221; Member since: Nov 18, 2010

From personal use. Face Time actually works way better than Skype. If the other person doesn't have an Apple device, then Skype is definitely my second choice though.

13. Tcool unregistered

Skype is better because you can use it in almost any brand and OS. Freedom! You can call your family and friends even you have different units and brands.

29. theoak

Posts: 324; Member since: Nov 16, 2011

Having used Skype and FaceTime ... the quality of FaceTime has ALWAYS been MUCH better. Same network, same location ... Skype will be blocky and the sound choppy. If I switch to FaceTime, video is perfect and sound is clear. I travel a lot and hence I video chat a lot with my family. For me, it is about what works best such that I can see my family. FaceTime has never let down.

14. cam-whore

Posts: 164; Member since: Feb 21, 2013

it certainly doesn't work better if you still need a second choice. make skype your first option, then you won;t need anythin' else....

18. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

Sure, then you get to connect face-to-face-to-face with your NSA analyst and your friend/loved one, since Microsoft was kind enough to build a back door for everyone's favorite intelligence agency. Who needs silly end-to-end encryption, anyway?

30. theoak

Posts: 324; Member since: Nov 16, 2011

You did not read his post. If the other individual does not have an Apple product, then they use Skype. Apple to Apple though ... the quality of FaceTime is always better than Skype.

34. true1984

Posts: 870; Member since: May 23, 2012

what about google hangout? the quality is pretty good on that too

15. Trex95

Posts: 2383; Member since: Mar 03, 2013

you can use it on PC or mac works better. BTW Skype works better on IOS specially Ipad than other Os's including WP8 the owner of Skype Lol.

22. anywherehome

Posts: 971; Member since: Dec 13, 2011

dont reccomend a system with NSA back doors: all the Windows with the backdoor from NSA goo(dot)gl/vzK8va

3. ZettaiRyouiki

Posts: 39; Member since: Aug 05, 2013

Nah. Many smartphone users stare at their phones when on a date or an outing - with little socializing and communication. Face to Face my arse - it's only virtually via an app. And there is this thing called Skype.

4. iushnt

Posts: 3152; Member since: Feb 06, 2013

now apple cannot say anymore about the most sold smartphone or the most profitable. This is their new marketing trick now

19. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

It is the most sold and most profitable, still. Been living in an RDF?

5. Dr.Phil

Posts: 2487; Member since: Feb 14, 2011

I find it a little bit creepy that Apple somehow knows that statistic. I mean how else would they know that unless they know what you are doing on your phone which means they aren't exactly respecting your privacy.

6. skyline88

Posts: 700; Member since: Jul 15, 2013

wow, they're getting more and more desperate now to beat Android and Windows

25. darkkjedii

Posts: 31597; Member since: Feb 05, 2011

No, actually they're just marketing their product. Kinda like Pepsi, coke, Chevy, and every other company on earth does.

38. rusticguy

Posts: 2828; Member since: Aug 11, 2012

No. Actually the refuse to shed their ego and want to live with the idea of being #1 so keep coming up with these stupid (irrelevant) numbers in my opinion and that's why i don't buy APPL stuff.

8. mas11

Posts: 1034; Member since: Mar 30, 2012

These commercials are so annoying. Apple has fallen so far behind (iOS 7 is just now catching up with ICS) that they don't talk about unique or innovative features to sell their phones. They just pretty much say, "Everyone else has one so why don't you?"

9. Doctor_Drei

Posts: 18; Member since: Jul 27, 2013

none sense ad...

11. affandi

Posts: 85; Member since: Jan 25, 2013

Just lay down and die Apple, stop embarrasing yourself...

12. androiphone20

Posts: 1654; Member since: Jul 10, 2013

Seriously is anyone going to bash apple for making an ad??? okay, so you're going to stop them? if you have an iphone with facetime problems then you really desrve to say something if that's not the case then get real. androiphone out.

16. piyath

Posts: 2445; Member since: Mar 23, 2012

frawd

17. fanboylemonkiller

Posts: 16; Member since: Jul 18, 2013

dont you need wifi? so how can they talk next to the beach or in the new house and so on? busted!!!

20. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

No, you don't. It works fine on cellular.

23. SIGPRO

Posts: 2817; Member since: Oct 03, 2012

Hahah when Facetime was introduced Apple made it like they invented video calling! Well i could make Video calls more 10 years ago with my Nokia and Sony Ericsson phones! Apple you suck!

24. ph00ny

Posts: 2069; Member since: May 26, 2011

pff i can do that with several people at once with google hangout

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