Apple releases new ad: "More people connect face to face on the iPhone than on any other phone"
The commercial basically shows all sorts of people making that hugely important connection with video, and contains little narrative. It fits well the Apple idea of ads highlighting all cool uses of a certain feature in a calm tonality without bashing other companies.
Of course, Apple takes great pride in what it does with the iPhone and it just has to underscore this in the closing line:
“More people connect face to face on the iPhone than on any other phone.”