Apple refutes reports about underperforming sales of iPhone 8, says it "exceeded expectations"


We have seen more than one report suggest that the Apple iPhone 8 sales are not doing great: analysts claimed that the iPhone 7 is selling better than the new iPhone 8 on multiple occasions. Analysts' reports are not facts, though, and it seems that those rumors were not in line with reality: Apple chief executive Tim Cook has officially confirmed that the new iPhone 8 and iPhone 8 Plus "instantly became our two most popular iPhone models, and have been every week since then".


Cook also said quite clearly that the iPhone 8 series sales "exceeded expectations".

The Apple CEO was also very enthusiastic about the iPhone X. Apple's most expensive and most innovative phone is already getting "very strong" orders and Apple is working hard to deliver as many as possible to customers.

source: Apple via MacRumors

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38 Comments

1. worldpeace

Posts: 3129; Member since: Apr 15, 2016

source: Apple (with no hyperlink) Did apple directly send you email and order you to write this short news?

2. Victor.H

Posts: 1056; Member since: May 27, 2011

It's from the conference call that we listened to. Anyways, I will add the transcript for those who want to read it.

3. seret6

Posts: 279; Member since: Aug 14, 2013

How much do u get paid to promote apple’s dismal products?

4. Victor.H

Posts: 1056; Member since: May 27, 2011

Where did you see any promotion? We report on the facts presented in Apple's conference call and you seem to have a problem with that.

6. piyath

Posts: 2445; Member since: Mar 23, 2012

Don't mind these trolls. No matter how good is your reporting, if it is about Apple, then it'll be not good enough or accurate enough for these idiots. Hating and trolling has got unbearable in this web site.

7. mootu

Posts: 1500; Member since: Mar 16, 2017

Thats rich from the biggest hater and troll on here.

10. trojan_horse

Posts: 5868; Member since: May 06, 2016

Piyath has become synonymous with hypocrisy. "Hating and trolling has got unbearable in this web site." It's rich for real.

30. uncle_gadget

Posts: 1050; Member since: Sep 20, 2017

Yet PA lets him run a-muck, because he's on their payroll. But the people who don't troll get limited or banned.

17. sgodsell

Posts: 7219; Member since: Mar 16, 2013

pocketnow.com/2017/11/02/apple-4q17-earnings-and-s​ales-up-again Look at the chart.

29. uncle_gadget

Posts: 1050; Member since: Sep 20, 2017

Link doesn't work? EDIT: Weird I used your link and it didn't load. Went to home page and click and got the same link http://pocketnow.com/2017/11/02/apple-4q17-earnings-and-sales-up-again Anyways the charge shows the sales are overall lower vs 2015 with the iPhone 6. Facts are facts. They may be selling iPhones, but the 8 is clearly not sellign well or they wouldnt have dropped the cost or dropped production. Data 4Q17 4Q16 4Q15 vs. '16 vs. '15 Revenue $52.6B $46.9B $51.5B +12% +2% Net income $10.7B $9.0B $11.1B +19% -4% iPhones shipped 46.7M 45.5M 48.0M +3% -3% iPhone average price $618 $619 $670 -0% -8% iPads shipped 10.33M 9.27M 9.88M +11% +5% Macs shipped 5.39M 4.89M 5.71M +10% -6% Service revenue $8.50M $6.33M $5.09M +34% +67% Other product rev. $3.23M $2.37M $3.05M +36% +6%

15. seret6

Posts: 279; Member since: Aug 14, 2013

You should head over to macrumors where people are crying for placing order early which is now resulting in later delivary times compared to if you placed order today, you would receive it more quickly

11. sgodsell

Posts: 7219; Member since: Mar 16, 2013

PhoneArena, Reuters, bgr, China mourning post and other sites claimed that the price of the iPhone 8's were already cut in China by 20%. Not to mention production was cut by 50% for a little while now. So why did a number of sites report this stuff. Only now Apple wants people to hear that everything is great with the iPhone 8. Please give me a break. As if, especially with the iPhone 8 holding onto the same design for it's 4th iteration. What people cannot see with their own eyes. And to add more insult, Apple charged more money for the iPhone 8's. Now people are suppose to believe and take Apples word, now!

14. seret6

Posts: 279; Member since: Aug 14, 2013

EXACTLY This victor guy is clearly biggest joker and lier of all time Iphone 8 was hit? Kiss my victor fricking sas

22. T12RYK

Posts: 849; Member since: Jun 10, 2011

Ooooh! Someone's having a hissy fit! iPhone 8 was a hit! Deal with it biyatch!

28. uncle_gadget

Posts: 1050; Member since: Sep 20, 2017

Based on what fact? 20% price drop in China? Production rate was dropped 50%? If the production rate was dropped 50% after only 30 days on the market, that means that the demand for it is very low. That doesn't mean it isn't selling. No one even said it wans't selling. We did say its not selling well, which is a fact. If it was selling well, there would have been no 50% production drop and a 20% discount in 30 days on the shelf. Are you really that big a hurry to cheer-lead for Apple? For free?!

31. uncle_gadget

Posts: 1050; Member since: Sep 20, 2017

If Apple wanted the new model to sell better this year, then they first should have have used the same design for the 4th time. Which is why they raised the cost because they new sales would be low and they were trying to minimize the damage. The only new thing they added was a glass back and wireless charging which is more than 5 years old and is cheap to implement, especially since they are not including a fast charger in the box. So that addition did not cost $50. The iPhone X has been confirm by Forbes and other legit sites, and the fact apple has not denied those reports are true, that the camera array components are not meeting production demand. Which makes the story of them cutting corners on it very believable, even if they claim otherwise. The iPhone X is available today in very limited quantities. The ATT store by me didn't have anyone standing outside. But I believe its because of the store location. Unless you pass in often, you won't know its their because its in the middle of a residential area. I probably can walk in right now and buy an X. But if the X is being released in 50 countries and they only had ~25M to sell, then that means less than 5M will be available just for the USA. I am sure USA demand is higher than 5M considering carrier pre-orders, so less than 5000 people where I live will be able to buy one today.

34. tedkord

Posts: 17312; Member since: Jun 17, 2009

Mxyflashmite is back with yet another account.

13. seret6

Posts: 279; Member since: Aug 14, 2013

So u don’t get paid to promote this fake news? Get real, no one bought iphone 8 Hell iphone X shipping estimates have improved drastically given there weren’t that many pre-orders as apple-paid analysts like Ming Kuo were claiming to to be (another apple paid stooge whose news you always share) Btw what happened to all those news that tou covered which turned out to be completely false that iphoneX will be so much in demand that no one will be able to get their hands on it till 2018? Another news that turned out ti be fake?

25. whatev

Posts: 2205; Member since: Oct 28, 2015

Dude just stop, it’s embarrassing

35. uncle_gadget

Posts: 1050; Member since: Sep 20, 2017

Someone is buying. How many? We won't know because Apple doesn't release sales numbers of each model. They just say we sold so many iPhone's. They sold 46.7M iPhone last quarter. I am sure they some millions of iPhone 8's.

18. T12RYK

Posts: 849; Member since: Jun 10, 2011

Ignore these idiots! They just want attention. Little annoying trolls.

23. mcdanielvzw

Posts: 50; Member since: Nov 10, 2016

"iPhone sales exceeded our expectations. In the last week and a half of September, we began shipping iPhone 8 and iPhone 8 Plus to customers in more than 50 countries" Ummm, He doesn't say explicitly iPhone 8 exceeded expectations. iPhone did - but thanks for playing. Edit: Being most popular means nothing about sales. Any popular brand can say the same thing when a "new" model comes out, most people don't buy last years tech unless it's the same hardware or significantly cheaper.

5. palmguy

Posts: 979; Member since: Mar 22, 2011

Sales "exceeded expectations" ummm, how many? We'll never now because all models of phones will be grouped together. But Apple's smart. Increase prices for device & services. Sprinkle a little marketing 101 magic, boom increase revenue. Don't hate the player......

21. T12RYK

Posts: 849; Member since: Jun 10, 2011

I'd say it safe to assume that its more than all of Android's flagship devices combined!

8. hansip87

Posts: 226; Member since: Nov 10, 2015

because their expectation was "about 5 phones in one week" so it is valid statement though.

9. MaryPoopins

Posts: 324; Member since: Jan 15, 2015

"Exceeded expectations" means literally f*** all. We expected to sell more than 1. Cool. You exceeded expectations even if you only sold 2.

19. T12RYK

Posts: 849; Member since: Jun 10, 2011

If you are able to read kiddo, you'd also realise the article says that iPhone 8 models have become the most popular iPhones. So pretty sure they sold more than 1.

32. uncle_gadget

Posts: 1050; Member since: Sep 20, 2017

Popular compared to what? 20% price drop in China? 50% production rate drop? The iPhone 7 and 6S are outselling the 8 according to data PhoneArena posted? https://www.phonearena.com/news/In-with-the-old-out-with-the-new-Apple-iPhone-7-is-outselling-the-iPhone-8_id98986 He never said they only sold one. It was obviously just a sample number. But as per usual when you can't make an argument, you all just like to play on words. So I will appease your arrogance. So here. If they expected to only sell 5M and they sell 5.1M, then expectations were exceeded. So what exactly does it change? NOTHING PA posted a graph showing the iPhone 7 sales remained strong even after the iPhone 8 was announced and released. Apple discontinued the 256GB iPhone 7 Plus to help force iPhone 8 sales. Apple does not normally discontinue a year old model to spur sales. Every new iPhone release usually means a 3 year old model is no longer being made. https://www.phonearena.com/news/Apple-discontinued-the-256GB-Apple-iPhone-7-in-a-bid-to-spur-iPhone-8-sales_id99154 You ignore factual news that doesn't support your narrative and trolling.

16. prosamuraiman

Posts: 16; Member since: Nov 27, 2015

Pretty easy to exceed expectations when you had none in the first place!

20. T12RYK

Posts: 849; Member since: Jun 10, 2011

And of course you have a direct line with Tim Cook so know exactly what those expectations are. Right?

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