iPhone sales declined in every part of the world last quarter, not just China

Every region of the world has seen weaker iPhone sales since October, according to Apple. These declines were partially offset by improved Services, Wearables, and iPad sales in most markets.
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47 Comments

26. Leo_MC

Posts: 7204; Member since: Dec 02, 2011

1. S10 is more expensive than XR; 2. S10 does not have iOS, which means the 2 phones can't be compared.

32. Cat97

Posts: 1861; Member since: Mar 02, 2017

So two cars with different shapes, different wheels and different radio knobs cannot be compared ? :)

40. Leo_MC

Posts: 7204; Member since: Dec 02, 2011

You can't compare a Mercedes-Benz S600 with a Mercedes-Benz S65 AMG.

41. Vancetastic

Posts: 1103; Member since: May 17, 2017

Why not?

43. Leo_MC

Posts: 7204; Member since: Dec 02, 2011

Because their software is coded to do the things they do differently.

35. vtpmt81

Posts: 4; Member since: Nov 02, 2018

Apple has increased their prices recently. An iPhone 5s cost around $198 in parts/to manufacture. Apple initially started selling it at $649. An iPhone 6 cost around $200 in parts/to manufacture. Apple initially started selling it at $649. An iPhone 6s cost around $211 in parts/to manufacture. Apple initially started selling it at $649. An iPhone 7 cost around $220 in parts/to manufacture. Apple initially started starting it at $649. An iPhone X cost around $395 in parts/to manufacture. Apple initially started selling it at $999. An iPhone XS Max cost around $443 in parts/to manufacture. Apple sells it for $1099 at a minimum. Apple is making more on the X and XS than they made on their previous phones.

42. Leo_MC

Posts: 7204; Member since: Dec 02, 2011

Again with this stupid idea that a phone is the sum of its parts? How about the software? iOS, iMessage, Facetime, email, notes/reminders, home, maps, podcasts, iMovie (Apple doesn't support any of those apps by pushing ads). Services - I know 5 GB is a small amount, but it's free for the users while it costs Apple a lot of money; FMi; App Store - although it has ads and it generates revenue, I don't know if it is self sustained; Siri - those servers and the info must be maintained, royalties must be paid - they are free for the user; health standards. Other costs: royalties for 2-4G or other communication technologies like Bluetooth, wifi, VoIP, MS compatibility, Oracle databases, SQL, media codecs, fonts compatibility, text proofing (different languages), java, html, http and numerous other technologies. A 2018 iPhone packs a few times more software than 5s when it was launched (and let me remind you that the 5s-X iPhones got upgraded to iOS 12 for free, which means a 5s cost should be way higher, but the cost is covered by the price of new phones). If that isn't enough, 5s had a gross margin (I'm using your figures) of 69% while XS Max has one of 59%.

38. sissy246

Posts: 7070; Member since: Mar 04, 2015

LMAO Yes, apple has increased price for very little change. They keep removing things and charging more.

10. vtpmt81

Posts: 4; Member since: Nov 02, 2018

There is little reason to buy an iPhone XS over the iPhone X (or even the 8 if you don't care about bezels). The iPhone XS Max and iPhone XR are the only compelling new iPhones to buy. Many just don't want to pay $1100 or more for the XS Max when there are other Apple options without much compromise for a lot less. If you have a iPhone 7 or later - you really don't need to upgrade. It is the same for Android phones. If you have a 2017 or 2018 flagship Android phone - it is more than good enough (unless your battery is having problems). This isn't 2008-2014 when upgrading after 2-3 years brought significantly better cameras, display quality, processing speed, etc.

11. Guseinguliev

Posts: 104; Member since: Mar 04, 2019

too expensive smartphone, many people know who are waiting for when the price of an iPhone xs decreases including me.

19. Knownhost

Posts: 95; Member since: Nov 13, 2017

iPhones are excellent devices for a large swath of society. For people who only use their phones mainly for social media, entertainment, quick pics, and basic calling/texting, the iPhone line is hard to beat. Having said that, no device designed for the aforementioned tasks should cost 1,000 dollars. I am not businessman, but I would think it is better to sell three devices with a profit of 200 dollars each than one device with a profit of 400.

25. Leo_MC

Posts: 7204; Member since: Dec 02, 2011

A product has its costs; when you spend 100$ for every sale, it's smarter to only sell 400$ devices.

33. Vokilam

Posts: 1181; Member since: Mar 15, 2018

You forget that everyone plays games on their phones, many edit videos including 4K. In my church they use iOS devices to control all the sound and video systems and same people use iOS devices to edit and mix music. There are a lot of graphic and processor taxing apps out there - and they’re getting more complex especially to take advantage of latest processors - that’s why people are willing to buy new devices.

22. Leo_MC

Posts: 7204; Member since: Dec 02, 2011

Apple is still (to much) ahead when it comes to sales (numbers and profits), so it can afford to drop another 50%. The mobile phone market - as a whole - has reached a plateau (I personally don't believe in foldables for now), but Apple has managed to do another stupid thing: it compromised some aspects of their offer; it gave us a charger that takes forever to recharge the phone; 5 GB of cloud in 2019 is just not enough for a decent experience (I only mean backups and a small personal email); a bit of flexibility when it comes to personalization - I know, 20€ is not a fortune for a charger, 1€/month is nothing for some cloud, but I can't shake the feeling that I don't get the best everyday experience out of the box, the way that Apple taught its clients (you know the famous "it just works"), and I have to pay a bit more after I already pay an expensive piece of hardware. That's why - for me - XS Max was never a valid choice this year (no 2018 iPhone or even a 2017 one was a choice, as long as I had a 7 or a 6s) for any price higher than 0€. Fortunately - for Apple - so were the offers of the other OEMs.

28. NarutoKage14

Posts: 1318; Member since: Aug 31, 2016

Apple expected to remain obscenely wealthy through 2020. If only we could all day the same.

29. Xxtoxicskittlexx

Posts: 189; Member since: Jun 11, 2018

Apple needs a complete refresh of its iOS. It's just too boring now. The same look and feel and lack of home screen customization combined with updated hardware isnt going to cut it Timmy. They also need a visionary figure head focused on the products people want to energize its sales.

34. cncrim

Posts: 1586; Member since: Aug 15, 2011

Smartphone has mature and saturated, 2016 phone still serve me just fine. Apple knew this day so she slow down you phone on purpose, additional she will claim she work what best for us and their action always show opposite. Take away the convience then sale more accessories.
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