Apple buys Beats Audio for $3 billion

It's now official. Apple has purchased Beats Audio for $3 billion. $400 million of that amount will vest over time. It is the largest purchase ever made by Apple, and represents a small amount of the company's $160 billion cash hoard. Apple CEO Tim Cook said that Beats Audio's co-founders, Jimmy Iovine and Dr. Dre, will be spending more time in Silicon Valley, working for Apple. Cook also said that the Beats brand will remain intact...
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82 Comments

78. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

Meeaoow

80. craigy72

Posts: 41; Member since: Apr 16, 2014

too much !

13. Takeharu

Posts: 285; Member since: Oct 28, 2013

My $250 Westone W10's will sound a million times better than the new $1000 iBeats!

14. InspectorGadget80 unregistered

Wast of money on Apples part. Dr Dre first billionaire rapper richer than jay z congrats Dre.

17. GreekGeek

Posts: 1276; Member since: Mar 22, 2014

Spotify is a juggernaut Their 'free' service is a lot better than most paid ones out there So dream on Apple

18. Droidrapist

Posts: 186; Member since: May 28, 2014

(sigh) I think this is ridiculous, but from Apples cash on hand perspective - they just bought like a pack of Skittles cuz they're colorful.

24. darkkjedii

Posts: 31052; Member since: Feb 05, 2011

Haters are in overdrive today lol.

27. EclipseGSX

Posts: 1776; Member since: Oct 18, 2011

Oh you're mistaken, we aren't pissed. We are laughing our asses off at this joke of a purchase.

37. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

Jealous and burning inside BelovediFanboy

49. andro.

Posts: 1999; Member since: Sep 16, 2011

Dre probably can't believe his luck id say! Im waiting for the iphone 6s to be the "worlds first ever phone to be enhanced with Beats Audio,headphones sold separately at your local Apple store"

62. InspectorGadget80 unregistered

LMAO and you're absolutely right bout that one.

33. darkkjedii

Posts: 31052; Member since: Feb 05, 2011

Do ya thang apple, get that money yo.

28. gigaraga

Posts: 1454; Member since: Mar 29, 2013

Overpriced + Overpriced (and overhyped) = A trip to moon (in terms of cost)

29. Slammer

Posts: 1515; Member since: Jun 03, 2010

I haven't heard anything spectacular from Beats. While shopping for headphones I found several other headphones had better tonal quality. Notably, I found two different models of Sony to present a more pleasant sound quality at better price. Sorry, I don't get the hype with beats Audio. John B.

30. strikercho

Posts: 156; Member since: Mar 20, 2012

That's good news. Next purchase - Giggle pardon Google. And all will be happy and quiet.:)

31. AfterShock

Posts: 4146; Member since: Nov 02, 2012

They can go beat it together.

32. darkkjedii

Posts: 31052; Member since: Feb 05, 2011

Get it in apple, kudos on beats.

58. Credo

Posts: 749; Member since: Apr 19, 2012

Samsung needs to buy Bose if possible lol

67. palmguy

Posts: 982; Member since: Mar 22, 2011

Samsung's Bose Wave Radio :)

74. crazzyd77

Posts: 36; Member since: May 07, 2014

That is a lot of $$$$

79. HockeyDood

Posts: 80; Member since: May 14, 2010

Gotta increase the subscriber numbers above the current 117,000 somehow. Lol

81. Taters

Posts: 6474; Member since: Jan 28, 2013

Now they just need to buy monster cable and you will have the 3 most overrated and overpriced companies that rape stupid people and their customers all under one roof....... Powerful stuff.
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