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Apple bosses interviewed: 'We're not in the junk business... new is easy, right is hard'

0. phoneArena posted on 19 Sep 2013, 09:09

In an extremely rare complete interview session, the CEO Tim Cook, alongside lead designer Jony Ive, and the newly promoted software chief Craig Federighi, the who-is-who of Apple, sit down to talk shop with Bloomberg reporters...

This is a discussion for a news. To read the whole news, click here

posted on 19 Sep 2013, 13:06 2

72. softfurryanus (banned) (Posts: 232; Member since: 09 Jul 2013)

Too careless and confident.... be careful Apple, that may come back to you.

posted on 19 Sep 2013, 13:12 1

73. amilcarmz86 (Posts: 95; Member since: 09 Jul 2013)

apple is going down like blackberry, just wait 2 years.... ;)

posted on 19 Sep 2013, 13:44 1

77. Legnaldo (Posts: 63; Member since: 17 Oct 2011)

Increasing margin while also increasing the customer experience is good business. Increasing margin while your customers know whole handedly you are making more money off of them, with no real added benefit; is bad business. No one expects apple to sell "junk" because they have built their company around "premium" product and feel. What is expected is that they will always take steps forward in their products not a step back. How can you sell a product made of the same materials you have convinced your customers is subpar and expect them to pay a premium for it so that you can line your pockets further.

As technology matures the price to produce said technology decreases. This is why with each new iteration of iOS devices; the old iOS devices decrease in price but maintain the same build and quality. To decrease the build quality of a previous device in order to make more money at the expense of your customers is foolish. You can only pull the whole over someones eyes before so long before they start to figure it out.

On a related note. Im still waiting to see how long before people start getting annoyed that their is still a $100 price difference between storage capacities in not just apple phones many non expandable devices. This price was necessary in 2007 when the production cost between those capacities was relatively large but its 2013 and it only costs the manufacturer pennies on the dollar for these differences but the customers are still expected to pay a $100 difference. How is that justifiable?

posted on 19 Sep 2013, 14:00 1

80. roldefol (Posts: 4365; Member since: 28 Jan 2011)

As pertains to iPhones, people may get annoyed at the $100 price difference for storage, but in the end, they grit their teeth and pay up. If you want an iPhone, you'll pay for an iPhone. If you want a 32 GB or 64 GB, you pay for it. It's not fair, and I think customers know they're being gouged, but they want what they want and they're willing to pay because it's the iPhone.

And because they can still get away with it, Apple has no incentive to change its pricing structure.

posted on 19 Sep 2013, 14:09 1

81. Legnaldo (Posts: 63; Member since: 17 Oct 2011)

+1 for the truth. Its such an unfortunate reality though....*sigh*....

posted on 19 Sep 2013, 17:03 1

90. jb4674 (Posts: 145; Member since: 05 Apr 2013)

I agree with you. However, I believe customers ultimately have the power to make or break Apple by refusing to assimilate to their pricing structure because there are competitive devices out there that cost much less and deliver a similar or better experience.

On a side note, take a look at the ridiculous shape of the new Mac Pro. Apple has lost its edge so much that they're basically ripping design ideas from companies like Dyson thinking they'll sell.

This thing is so ugly that it looks like a trash can!

posted on 19 Sep 2013, 20:16 1

97. Legnaldo (Posts: 63; Member since: 17 Oct 2011)

That is one ugly mother. You werent kidding!

posted on 20 Sep 2013, 05:37 1

102. KashAli (Posts: 105; Member since: 01 Apr 2013)

All of you Die Apple Engineers ripping us off always one quote "twice as fast" just for that £550 no chance already regret buying iPhone 4S battery life is crap on all iPhones they always change after few weeks Apple always change from 8 hours to 6 hours battery life just to get more buyer. Apple game is over you greedy pricks. Galaxy S4 great phone. Go To HEll!

posted on 25 Sep 2013, 14:28

107. dspkblympkbl (Posts: 51; Member since: 23 May 2013)

I just read the 5s benchmark article, I was really impressed how they managed to outperform the quad-core phones with a dual core...that's quite a feat by anyone's standards.

The ipad 4 is my first ios device since the colored screen iPods, so I really don't see the big deal about changing the ui on ios7, if io6 was fine to begin with. "If it ain't broke, don't fix it" All it did was name my experience as a user a nightmare. I might have said this in a previous post, in the lead up to the new ios my apps were freezing and crashing like crazy, and thought the update would fix the problem...turns out that many apps don't have the ios7 versions yet, so the problem now is worse.

Jobs would not have yielded, I don't think, to a new ui. So yes, I think these guys may be feeling the heat.

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