Apple's HomePod may account for just 4% of the smart speaker market in 2018

According to new sales projections, Apple looks set to sell just 4 million units in 2018, which equates to 4% of the overall smart speaker market throughout the year. For comparison, the Amazon Echo line is expected to take 50%, while those based on the Google Assistant platform will reach a 30% market share...
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57 Comments

1. whatev

Posts: 2156; Member since: Oct 28, 2015

Apple will eat this market just like it’s done it with its other products

2. blac.inc

Posts: 59; Member since: May 16, 2018

In this market, I doubt it. At the price and some features being limited, most will probably go to cheaper, better options.

4. Finalflash

Posts: 4063; Member since: Jul 23, 2013

You underestimate the iFans. They buy anything with an Apple logo on it every if it sucks and for whatever price. Though Apple will have a slow start because of how much this one blows (like the first Apple watch), the iFans will keep buying it for years until Apple fixes it and then claim it was the best all along.

7. kiko007

Posts: 7493; Member since: Feb 17, 2016

I like how you deride fans of Apple products for doing something literally all fanbases do; as though somehow they’re worse for it. Pixel fans vigorously defended the Pixelbuds, which are inferior to the AirPods and Icon X (2018) in just about every way... not a word from you. Samsung fans defend their poultry midrange offerings (recent A and J series) when compared to the Xiaomi and OnePlus offering... again nothin’ out of you. But somehow, Apple’s the only one drawing your ire constantly.

28. maherk

Posts: 6750; Member since: Feb 10, 2012

The pot calling the kittle black lol You are the same guy who trash everything made by Samsung, troll their articles, troll Android articles, mock their fans, attack Android fanboys whenever they're acting stupid and posting childish comments about your beloved Apple. And when I ask you why don't you criticize the Apple trolls as well, you tell us it's non of your business, and you're not here to police them. But now, you expect FinalFlash to do what you refuse to do with Apple trolls? And I never saw anyone defending the awful A and J series from Samsung, except for Techie, even diehard Samsung fanboys ignore commenting on their articles because they know these phones are nothing but a POS.

33. kiko007

Posts: 7493; Member since: Feb 17, 2016

I don’t trash everything Samsung makes. In fact, the post you replied to has praises for a Samsung product in it. I just don’t like their software... hardware is essentially fine. Besides that isn’t the point; fans will be fans. I just don’t understand why Apple fans take more criticism than most other fanbases do, when the lot of you buy just as much overpriced crap as they do. I mean c’mon... you really gonna defend a Bixby speaker whenever that comes out at like $250 and have the balls to complain about people buying Apple’s trash speaker nonsense? Really?

34. maherk

Posts: 6750; Member since: Feb 10, 2012

You throwing the Icon X in the mix doesn't mean you defend some Samsung products. Matter of fact, this is what you once said about the Icon X before, that, and I quote "they look like anal beads". See, you might have forgot that you said that, but an easy, quick Google search can bring up all your old comments. Anyways, no, you even admitted that you despise Samsung, you criticize their hardware just as much as you criticize their software. And the same Android products you claim to love when compared to Samsung's offerings, are the products you bash when they're compared to Apple's products. See, you have no right to criticize Android and Samsung trolls, when you behave like an Apple one under every Apple and Samsung article. You want to attack them for being annoying little fanboys, go ahead, but don't act like you're better than them.

43. kiko007

Posts: 7493; Member since: Feb 17, 2016

But... they do look like anal beads, though. I can’t be the only person who thinks that, right? (Also I do not post in every Samsung article... just the ones that catch my attention)

53. RebelwithoutaClue unregistered

Not sure what you stuff up your arse, but those Icon X's look painful up the bottom ;)

58. kiko007

Posts: 7493; Member since: Feb 17, 2016

That’s the fun... :D

72. RebelwithoutaClue unregistered

Uhmmmmm lol

61. lyndon420

Posts: 6602; Member since: Jul 11, 2012

These speakers only appeal to iPhone users... essentially making them useless to 75% of the globe.

66. iPhoneFanboy

Posts: 286; Member since: Apr 21, 2018

Yet here you are still buying Android rubbish LMAO

3. sgodsell

Posts: 7034; Member since: Mar 16, 2013

First of all Siri is the worst assistant compared to all the others. Second Siri on the Homepod doesn't function the same way as Siri on the iPhones. To the point it's more limiting and restricted. Third, it's overpriced for what you are getting in terms of functionality and features. Forth, if you want stereo, then you have to buy 2 Homepods. Therefore making it way overpriced. Plus for the price of two homepods, you can get a Home theater system. So tell everyone here how Apples Homepod is going eat this market again? Unless you meant that the competition is going to eat up this market, leaving Apple table scraps.

8. mudcat626

Posts: 222; Member since: Jul 13, 2016

Lol, got to love phonearena and the comments section. Apple positions HomePod as a speaker first off. You can use Siri for commands. HomePod is a true speaker for audio not a privacy invasive instrument lol key the others. Look at the current issue of Sterophile magazine and you will see a HomePod on the cover with a review. You should read it, instead of spouting nonsense. You won’t see a Google or Amazon privacy invasive instrument on the cover, because the SUCK as a speaker..........LOL

13. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

"Apple positions HomePod as a speaker first off." If people are just interested in a speaker, then you can get vastly better speakers for the money of a HomePod. You could get two audiophile grade stereo speakers that would massively outperform a pair of homepods. Pure speakers are vastly better bang for your buck, as they will deliver much better sound quality. If you're interested in a great speaker with smart functionality, then you get a Google Home Max, which has won blind tests against the Homepod. Furthermore, Google Assistant is undoubtedly superior to Siri as a smart Assistant. Google Home is also more feature rich and less restrictive. It works with any product, while the Homepod literally only works properly if you have an Apple product. Greedy as hell move from Apple.

20. sgodsell

Posts: 7034; Member since: Mar 16, 2013

You list a lame site in regards to anyone that will try and spin a positive note in regards to the homepod. Even this site doesn't talk to highly of the Homepod. Plus it only plays Apple music via voice controls. Oh if it's mainly a speaker first. Then why is it in the smart speaker category. Btw there is a hell of a lot of speakers that cost less, and offer stereo sound. You do your lol thing. Especially when there is a lot of speakers that cost less and offer superior sound.

21. sgodsell

Posts: 7034; Member since: Mar 16, 2013

Techsceptic he loves Apple so much that it's blinded him.

38. cmdacos

Posts: 3973; Member since: Nov 01, 2016

Except google max often beats the homepod in blind tests for sound quality. Cute rant though...

9. BullDozer

Posts: 154; Member since: Dec 18, 2015

No chance with Siri. Apple is out of AI market.

11. whatev

Posts: 2156; Member since: Oct 28, 2015

Remember when you all were saying the same about the iPad and Apple Watch back in time? :)))))

54. RebelwithoutaClue unregistered

When the iPad was announced, there was no tablet market. When the Apple watch was in the stores, it immediately sold more than any other smartwatches. The home pod is for sale for quite some time now and hasn't really gained traction.

12. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

You do know that's a bad thing though, if one brands completely dominates a market? This means that they essentially have a monopoly, which is horrible for the consumers, as they can do whatever they want, such as jack up the prices. What is it with you Apple fanboys and not understanding how bad a monopoly is for consumers? A company doing so well that it has a monopoly isn't going to benefit you in any way, it's going to hurt consumers overall.

15. whatev

Posts: 2156; Member since: Oct 28, 2015

But that’s what you want for Samsung, stop being hypocritical sweetheart just because another brand is the one having success, your narrative is so ambiguous, if it was Samsung dominating the smart watches, tablets and speakers market you would be like: yay Samsung! Way to go, show them who’s the boss! *rolls eyes I really don’t give a s**t who’s the number one in the market, I just enjoy how the fact that apple is the best selling brand in different sectors and that makes you so butthurt and frustrated, it’s hilarious

17. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

"But that’s what you want for Samsung, stop being hypocritical sweetheart just because another brand is the one having success, your narrative is so ambiguous, if it was Samsung dominating the smart watches, tablets and speakers market you would be like: yay Samsung! Way to go, show them who’s the boss!" No, not at all, and i have never indicated that at all, as i don't make the kind of comments that you do, when you cheer for Apple to "eat a market". I have never made a comment as fanboyish as that, as i'm not interested in a monopoly, as i've repeated several times. "I really don’t give a s**t who’s the number one in the market, I just enjoy how the fact that apple is (...) selling" This is what i mean. You're so blind to the reality through your Apple tinted glasses. You just want Apple to dominate everything, even though it doesn't benefit you as a consumer at all. They're a company, they couldn't care less about you. If a company has a monopoly, it's a horrible situation for you and everyone else. That's what i want to avoid, as a reasonable consumer.

19. whatev

Posts: 2156; Member since: Oct 28, 2015

Ok, that’s beautiful, how about not buying a Samsung anymore? Consider helping brands like BQ, Alcatel, etc. Are you going to be an activist for your beautiful cause so Samsung doesn’t dominate the smartphone market and the people from all over the world is benefited from that? I’m willing to support you on social media and wherever you want to spread that noble cause

23. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

"Ok, that’s beautiful, how about not buying a Samsung anymore? Consider helping brands like BQ, Alcatel, etc. Are you going to be an activist for your beautiful cause so Samsung doesn’t dominate the smartphone market" Why would i do that? Samsung isn't close to having a monopoly, so why should i not buy a Samsung smartphone? They sell a healthy amount of smartphones, but they aren't dominating the market at all. Samsung has around 15% of smartphone profits, which isn't exactly what i see as something that is on the edge of turning into a monopoly for them. Apple on the other hand has around 80% of smartphone profits, which is very close to a monopoly. Do you see it now, or is it still not understood?

27. whatev

Posts: 2156; Member since: Oct 28, 2015

Lol, what did I just read? https://en.m.wikipedia.org/wiki/Monopoly If there’s a brand close to a monopoly in the smartphone market is Samsung with its phones, screens, chips, etc. it just happens that apple takes most of the profits but Samsung is the one with the most market share, omg it’s embarrassing to talk to you, and to finish, why in hell if you don’t have to stop buying Samsung products then apple users have to do the opposite?

35. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

Thanks for the wiki page, i'll now highlight a quote from it, as you clearly haven't read it, as you definitely don't understand the concept of a monopoly. " In economics, a monopoly is a single seller. In law, a monopoly is a business entity that has significant market power, that is, the power to charge overly high prices." Now tell me, who was the first smartphone company to sell a mainstream 1000$ phone? Who is known for having higher prices than any other brand? That's Apple through and through. So clearly your link just further strengthens my argument. This one is also interesting: "and the possibility of a high monopoly price well above the seller's marginal cost that leads to a high monopoly profit." Now who is known for having overpriced products, and who is factually proven to have the highest profit margins, as a result of those high prices? Apple. Once again the definition of a monopoly fits my argument. "If there’s a brand close to a monopoly in the smartphone market is Samsung" How can you be serious? You're also starting to compare Apple's smartphones to the entire company of Samsung, which is just an illogical comparison. This is about smartphones, purely. A company is all about making money, and if a company isn't making money with smartphones, then they will seize the endavour with smartphones. Apple has 80% of all smartphone profits, meaning that they're very close to a monopoly in monetary means, and profits is all that matters to companies. Samsung only has 15% smartphone profits, so it's nowhere close. Samsung is the only one that's actually stopping the monopoly from occuring.

37. whatev

Posts: 2156; Member since: Oct 28, 2015

Ok, whatever you say, blahblahblah *rolls eyes

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