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Amazon further commits to mobile, purchases 3D mapping company UpNext

0. phoneArena posted on 02 Jul 2012, 14:11

Amazon has purchased 3D mapping start up UpNext, further investing in its mobile platform, and hinting that they may have ambitions beyond tablets in the mobile devices market...

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posted on 02 Jul 2012, 14:27

1. smdeezy (Posts: 66; Member since: 17 Jun 2011)

Lame. They are way to late in the mapping game.

posted on 02 Jul 2012, 16:21 1

2. cornerofthemoon (Posts: 601; Member since: 20 Apr 2010)

Hmmm, Amazon should buy Blackberry and get BB10 out the door. Especially since Google has declared war on the Android front with the Nexus tablet.

posted on 02 Jul 2012, 16:26

4. snowgator (Posts: 3604; Member since: 19 Jan 2011)

THAT would make sense, especially if this time next year BB10 is delayed again or a flop out of the gate, making RIM even weaker or outright helpless. With BBM, their secure systems, and a focused/deep pocketed owner with Amazon's resources, that might make for a very strong marriage.

Boy, Amazon would be a monster if they got a serious Mobile presence.

posted on 02 Jul 2012, 16:22

3. snowgator (Posts: 3604; Member since: 19 Jan 2011)

Wonder what they would actually bring to the world of Mobile Phones. I love them in Tablets- with their E-Readers and built in audience with Amazon's HUGE book and online catalog of magazines, it is a natural. But Mobile Phones is a whole different type of predator. It eats it's own young. Microsoft, even with it's deep pockets and years and years of mobile experience, is fighting to get WP on the map, RIM is fighting to stay revelant, not to mention Samsung (Bada) and HP/Palm (WebOS) outright failed, does E-reader and 1 cheap tablet success mean Amazon has a chance?

With Barnes and Noble teaming up with Microsoft to attack Apple in the classroom (electronic textbooks over tablets) and get a better foothold in the E-reader biz, maybe Amazon should stick to what has propelled them to #1 before #2 turns this thing back to a race.....

posted on 02 Jul 2012, 18:47 1

5. Orbitman (Posts: 110; Member since: 09 Oct 2011)

they could even just use a super-skinned version of android like they did with the kindle fire

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