Amazon adds Alexa to its shopping app, rollout beginning this week

Apparently, the in-app version of Alexa will be almost the same as the one found on the Amazon Echo and Dot speakers. It will be capable of updating you about weather, traffic, playing music while browsing within the app, providing factual information, and even controlling smart home appliances to a certain extent.
While Alexa has been available as a separate service on Google Play for quite some time now, Amazon's decision to implement it into its main app will undoubtedly introduce it to a wider audience.
source: TechCrunch
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