Alltel scores the highest rank in Overall Customer Satisfaction survey by J.D. Power

Alltel scores the highest rank in Overall Customer Satisfaction survey by J.D. Power
Customer satisfaction has always been (or should have been) a key element in the wireless industry. According to a J.D. Power and Associates study, it is Alltel, among all U.S. carriers, that is currently doing best in providing retail service for the customers. The carrier officially comes out on top in Overall Customer Satisfaction with Wireless Retail Service survey across the U.S. Customers were asked to give opinions on their retail wireless service experiences within the past six months. “Alltel has always put an emphasis on customer retail satisfaction, and we are proud that consumers have recognized the exceptional retail experience that Alltel delivers,” said Paul Bowersock, senior sales and operations leader for Alltel Wireless.

source: BusinessWire



1. Jyakotu

Posts: 867; Member since: Dec 12, 2008

Ah, so that's why Verizon bought out Alltel. Because it felt intimidated. Even after being bought by Verizon, Alltel still has better customer satisfaction. Kudos to Alltel!


Posts: 158; Member since: Dec 11, 2008

uhhh yea thats why we bought them, because of their high customer satisfaction rate. It had nothing to do with the fact that we wanted to expand, or the fact that they were in debt to us, or the fact that they used the same technology that we used...hmmm funny because last time i checked VZW/Alltel merge was a JOINT venture. Look at is this way...the more customers you have the harder it will be to make the all happy. for example 100 customers and 60 are happy youre at 60% satisfaction. 10 customers and 6 are happy youre at 60% same what im getting at.

13. Fanboys Suck

Posts: 609; Member since: Dec 12, 2008

@VZWEMP: I sensed a bit of sarcasm from Jyakotu... chill, and don't get too butt-hurt, eh?

2. The Godfather unregistered

lmao if you only had a inkling of a clue running through that empty corridor they call your mind. BB Storm FTW

3. jskrenes

Posts: 209; Member since: Dec 11, 2008

Verizon bought Alltel for two reasons: 1, to expand its geographical footprint and avoid paying roaming fees ($3 billion a year to Alltel for roaming), and 2, to buy its way to the #1 carrier spot. I think Alltel is trying to set the bar very high in terms of service and plans (25 numbers on my circle, who's going to match that?) so that when Alltel closes its doors people will not be satisfied with any carrier and will ripple throughout the industry.

4. Keepin_Real

Posts: 23; Member since: Apr 22, 2009

I agree with both points. I will be very interested to see the numbers when Alltel closes it's doors.

5. TestManVZW

Posts: 25; Member since: Apr 14, 2009

I think you both missed the mark. VZW would have been happy with the Alltel acquisition even if every single customer ported out to other carriers after the acquisition. The no roaming fees is a little bit of it, but the biggest reason VZW wanted to purchase Alltel was for the spectrum and for the markets it opened up for them that they previously were not licsensed to sell... see Oklahoma City as an example. Now we all know that probably not even 2% of Alltel customers are going to willingly port out, so getting the customers was just the icing on the cake.

6. Keepin_Real

Posts: 23; Member since: Apr 22, 2009

By not paying 3 billion in roaming is expanding your network. It's a summary of what you just mentioned. But I have to disagree that VZW thought of those subs as icing on the cake. Basically saying, we don't care if you leave which I would think VZW would care. If they lost all 13 million subs, I would like to think on a business stand point they would care. That would be 13 million subs that left to go else where.

7. TestManVZW

Posts: 25; Member since: Apr 14, 2009

Well they would care if 13 million people left, because that would mean that something is obviously wrong with the company. But VZW did not pay $26B for those 13 million customers. They paid that for the spectrum that Alltel owned and for the markets that are now open to them like Oklahoma City, where before the transaction they did not own any liscensing in the area. My point was, it would still be a successful transaction even without the 13 million customers.

8. Kiltlifter

Posts: 742; Member since: Dec 11, 2008

It would seem stupid to pay $26B for the spectrum when it only cost 3B in roaming fees each year. VZW purchased alltel becuase they used an identical network with CDMA and Qualcomm's BREW platform for their 3G devices. Sprint uses a different svc so it wouldn't be smart for sprint to buy as the VZW/Alltel transition would be very simple to perform. Besides when alltel was purchased over 2 years ago by business conglomerate that frankly stated their intent was to purchase alltel then sell again when the market was right. It was a pure profit maximizing move by both VZW and Alltel. The fact that they do well is amazing considering most Alltel employees felt they would lose their jobs during the buy-out/merger. This is good for them as it would mean they are better than pompus VZW store reps and competition could mean job security for them. I would like nothing more than to see most VZW store reps replaced by Alltel store reps. I hate the VZW stores.

9. vzw fanman

Posts: 1977; Member since: Dec 11, 2008

the verizon stores are awesome inside and out. way better than at&t. the only thing about at&t sotres is their gay blue ball is bigger lol

10. Kiltlifter

Posts: 742; Member since: Dec 11, 2008

If you could open your eyes and read... I said I hope that Alltel reps replace VZW reps in the stores.... Did i even mention AT&T at all?.... In case you are that stupid and do not read again... No, I didn't mention AT&T ... AT ALL!!!! You are the reason people make fun of VZW users on this website. "VZW IS BETTER THAN g"A"yT&T" LOLZ":LDKfj L:SDK JL:SKDGJ SL:Dg Go back to your store and continue to upgrade 80-year-old ladies to the Omnia with the 44.99 data plan with the 15.00 tethering package and VZ Navigator for 9.99, and tell them to call technical support to set everything up. Get a life.

11. vzw fanman

Posts: 1977; Member since: Dec 11, 2008

dude you mentioned how you hate vzw stores. so i just responded with that. i never said you mentioned at&t at all. and i dont work at a vz store...and haha why do you get all defensive all the time

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.