After writing off $8 billion for Nokia, does Microsoft still have a chance against Android and iOS?

Microsoft's CEO decided to start on the clean in the phone business, announcing a complete writeoff of the Nokia acquisition yesterday, to the tune of $7.8 billion, or about the same it paid for the struggling Finnish phone maker last year. In addition, Microsoft will gradually be nixing 7800 jobs, the vast majority of which will be from Nokia's ex-Devices and Services division, thus leaving only one in four employees from the Nokia that were when it was gobbled up...
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73 Comments

78. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

That is weird. What do the DNG files look like? If you are using a windows pc, and don't want to spend the cash use Fotor (windows 8, 8.1, 10 are supported). Its free, will allow you to pull the dng and edit it, then export full size to JPEG. Does the yellow still happen? Cause compared to my two canons one a dslr and another higher end pointshoot, the 1020 of mine doesn't tint it yellow. It's hue is different, but nothing that is harmful. And the DNG is always fixable for me.

64. sergiobr

Posts: 718; Member since: Feb 25, 2013

I always use it on manual mode. But you must agree with me, for that price it shouldn't occur ! 808 rocks !

51. jove39

Posts: 2142; Member since: Oct 18, 2011

MS is not prepared to enter phone hardware market...Elop & Ballmer together screwed Nokia & MS respectively. Nadella is doing right thing...WP is not getting any traction so he is publishing MS apps for android and ios devices. At least their apps may get some user love. In long run small number of devices per year makes more sense...market is not flooded with nearly duplicate WP devices with different model numbers.

58. jroc74

Posts: 6023; Member since: Dec 30, 2010

"MS is not prepared to enter phone hardware market...Elop & Ballmer together screwed Nokia & MS respectively." Yup this statement is so true. We like to hate on Elop but Ballmer is as much to blame, maybe even more since he was there after Gates stepped down and before and after the iPhone launched.

60. snowgator

Posts: 3616; Member since: Jan 19, 2011

I have said it before, and I will stick to it: People do not understand that Windows mobile (little "m" out of respect for Windows 10) does not NEED to compete with Android and iOS for MS to continue making them and supporting them. They only need to be profitable or break even and get enterprise users and consumers into their software empire. Sure, MS under Mr. Ballmer went in a few different directions. But in the end- he left MS right where it needed to be: Able to adjust to the marketplace. If the CEO was someone who felt an Apple strategy was the best, the tools were there. Instead, they went with Mr. Nadella who is all in on a nimble, cloud-first software profit driven vision. Guess what? The tools- Bing search, a great cloud, excellent One Note integration, an already successful Azure and Office 365 for enterprise, and iOS and Android ready versions of Office were there for that as well. Ballmer will never get the credit he deserves for seeing his mistakes and fighting to correct them, only blame for them. This MS vision NEEDS Windows mobile to be the most effective. Sure, they can prosper just fine without it, but much like Bing it does better when it has control over a portion of it's profits. If Windows can just get to a close 10% world-wide share with business and enterprise adopting it, than we will see Lumia devices forever. I am more concerned than in the past, for the future of my favorite OS, but the future is not dead. It is still wide open.

62. Plesman88

Posts: 17; Member since: Oct 23, 2013

I don't like Microsoft or Windows. But the world needs smartphones for years and years to come. So just like Microsoft introduced the Xbox when only Sony and Nintendo mattered, they, and more players, can still enter a duo-dominated smartphone market. The world is big enough for more players, hence the world needs more players.

75. jroc74

Posts: 6023; Member since: Dec 30, 2010

But just like the home console market only 3 ever really survive. Right now there is 4 major ones in mobile phones. Once upon time it was BB, Palm, Win Mo and I guess we can say Nokia. But for smartphones I never thought of Nokia as a major player, they may have been, dont really know. Xbox came in when Sega was still in the picture. There were 4 consoles out at that time. Xbox and Sony basically knocked them out the market. (Some things Sega did didnt help too) Sorta like what the iPhone and Android did to Palm....almost a mirror image of what happened. Xbox basically replaced Sega as the 3rd major console. For home consoles last gen and this gen is the only time in home console history that there were only 3 home consoles out. Other times its been between 4 to 8? And if not for the Wii Nintendo might have been bowed out the home console market. From the NES to now there has been a steady decline in their home console sales. The Wii was like a anomoly. Now its back to normal for Nintendo home console sales.

65. laphoneguy

Posts: 1; Member since: Jul 09, 2015

Apps, apps, apps. It's all about the apps, and Windows simply doesn't have them. I like the OS, but when I've tried to use it on a daily basis (I own an Android phone as well as a Windows phone), I have to switch back to Android because I'm missing apps that I need (Bank of America app, for example).

69. gaming64 unregistered

Many developers aren't interested in Windows Phone since they won't earn any bucks which is why there are very few apps.

67. timepilot84

Posts: 113; Member since: Aug 16, 2012

Those existing Lumia phones are the worst design. With the screen that sticks out from the bezel, the only Gorilla glass phone I've ever had scratch was a Lumia that I only had for a couple days. Setting it on a desk face down with any sort of sand or dirt will scratch it. Dumb idea making the glass the thing that sticks out the furthest on the front of the screen.

70. JasonDragon

Posts: 7; Member since: Dec 17, 2014

I think the Nokia purchase could have been handled in a way to make Windows Phone successful enough to be sustainable (10 - 20% market share). But, it has been pretty obvious that Nadella never had any love for it. You had layoffs last year, then they cancelled any high-end phones for a whole year, and now they shoot themselves in the foot before the WP10 launch with a layoff big enough to make many think the platform will soon be 6 feet under. I don't see things getting better for Windows Phone with actions like these.

72. runzlord

Posts: 245; Member since: Oct 13, 2013

microsoft needs a new CEO that thinks! that wants to top the game so bad he thinks of how to bring android and ios down without involving them

76. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

Yes they have a chance to fight back, but it sure isn't gonna be easy. It requires them to innovate just-as much as they did with the Surface line. Here's the comeback I believe they can eventually make: Unveil a top-performing SmartPhone that performs on-par with a Surface 3, or better yet Surface Pro 3, with 4GB of RAM, and has a dock that transforms it into a FULL Surface 3/Surface Pro 3 (i.e. equal in hardware/software versatility, compatibility, AND performance). In other words, unveil a SmartPhone that practically merges the gap between the SmartPhone, Tablet, Laptop, & Desktop PC form-factors, similar to this rendering (but with full Windows of course): https://www.dropbox.com/s/ruf97ilgrxloyjg/SmartPhone%20to%20Tablet%20Dock.png?dl=0 https://www.dropbox.com/s/q8lo6z3txp2u1ju/SmartPhone%20to%20Tablet%20to%20Laptop%20Dock.jpg?dl=0 The Asus Zenfone 2 has again proven that SmartPhones are in fact pocket PCs (being able to run the full Windows 7). With a little tweaking to continuum in Windows 10, and appropriate hardware (perhaps a Thunderbolt 3 port for charging and docking), they can achieve this, and it'll eventually get to the pointe where SmartPhones can perform on-par with the i5/8GB RAM Surface Pro. I would proudly pay $1000+ for it if it performs on par with the Surface Pro.
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