After writing off $8 billion for Nokia, does Microsoft still have a chance against Android and iOS?

Microsoft's CEO decided to start on the clean in the phone business, announcing a complete writeoff of the Nokia acquisition yesterday, to the tune of $7.8 billion, or about the same it paid for the struggling Finnish phone maker last year. In addition, Microsoft will gradually be nixing 7800 jobs, the vast majority of which will be from Nokia's ex-Devices and Services division, thus leaving only one in four employees from the Nokia that were when it was gobbled up...
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73 Comments

13. Tsepz_GP

Posts: 1157; Member since: Apr 12, 2012

Nope. Windows Mobile failed. KIN OS phones never even made it to retail. Failed. Nokia purchase, huge fail. Windows Phone in itself fails in almost every area against Android and iOS, be it App support, latest hardware, sales etc... Its a running failure. Microsoft were late to bring WP, and with Nadella focusing on making apps for Android and iOS, a clear sign of them knowing they failed.

14. sip1995

Posts: 1771; Member since: Feb 07, 2014

Ok, but i still want to buy the Lumia 940.....

15. pureviewuser

Posts: 501; Member since: Nov 11, 2012

Microsoft will bounce back but to what extent only time will tell anyway it's their fault to be in the state they are because they're always late to the party I sincerely hope they do well.

18. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Microsoft brand is tainted. They have as much haters as fans. This is especially true outside American. http://kotaku.com/xbox-one-reaches-a-new-low-in-japan-1713004688

22. sip1995

Posts: 1771; Member since: Feb 07, 2014

Yeah, in Japan the home of PlayStation.....

42. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Japan is also home of iPhone.

32. 87186

Posts: 312; Member since: Aug 01, 2014

tainted? haha people are lemmings. they follow the trend. most of the time they just have blind loyalty. MS is far from a tainted brand. You people seem to forget that their presents stretches faaar beyond mobile. this is a new venture for them. they are the 2nd most valuable company in the US. get real.

43. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Well, I do hope Microsoft provide viable choices to those that want them. Windows 10 mobile will be upon us so we shall see. Personally iook forward to desktop windows 10.

57. Heritor

Posts: 47; Member since: Nov 05, 2012

You obviously never been to Japan. In the Japanese market if you are a foreign good you either have to be completely superior to a japanese product or be a status symbol in order to make headways, otherwise Japanese consumers buy japanese goods. The japanese are very nationalistic when it comes to "Buy Japan.". Also the iphone did not do well in Japan in the beginning. Check out the 2009 article in Wired. http://www.wired.com/2009/02/why-the-iphone/

20. Guaire

Posts: 870; Member since: Oct 15, 2014

It's not too late, but still they are not doing right moves.

25. Bondurant

Posts: 780; Member since: Jun 04, 2014

As long as Windows constantly innovate exciting customers, yes.

26. pixelated

Posts: 108; Member since: May 03, 2015

I'm sure MS is still sceptical about their decisions. They are almost tired now of trying.

27. rambo6

Posts: 25; Member since: Apr 06, 2015

The new rumored Cityman with Windows 10 is what I have been waiting for. If it can act like a full sized PC when attached to a screen and keyboardz, I'm in. If I can run full windows programs, why do I need apps android or IOS? I'd much rather have full fledged windows with a dialer on one device rather than carry around a phone, laptop, and tablet. I'd make the screen size 5.7 to 6". I'd also encourage other device manufacturers to build tablets with full PC functionality and add a dialer. All devices should have two type C ports - one for charging and one for HDMI output. This device should have been built long ago. With such a device, Android and IOS would be unnecessary. I'm a big fan of Android and am rocking a Note 4 at the moment. I'd drop it for such a device in a heartbeat.

28. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

You seriously asking a question if MS with WP has a chance against iOS and Android 5 years after with a miserable 3-4%? Get over it WP is dead, was dead and will always be dead. It only serves a small purpose of butthurt WP fans having a phone and few clueless people buying them cause they are cheapest thing in their local store. Is WP good OS? Hell yeah! Is it better than the competition? Nope. Is it marketed well? Nope. Does any OEM care for it? Nope. There is your answer if WP has any chance.

30. jroc74

Posts: 6023; Member since: Dec 30, 2010

Yea...after 5 years on the market iOS and Android both were fighting over the top spot. Individually and against each other. If after 5 years you are fighting for 3rd, 4th place with a marketshare of less than 5%....when you used to be battling for 1-2....it might be time for a plan B. Win Mo climbed up the ranks before the iPhone came out....was battling BB for the top spot. After the iPhone we saw the decine in 3 established brands in mobile phones. After Android we say the decline continue...and one actually disappear. WP fans said WP 8 was gonna do it..even tho WP 7 was supposed to be so great..now Win 10 will do it. This might be their last shot.

33. miketer

Posts: 505; Member since: Apr 02, 2015

The BlackBerry way!

34. rsiders

Posts: 1898; Member since: Nov 17, 2011

Windows Phone will never be as successful as Android and iOS in the US despite offering a fresh and unique and in some ways better operating system. That's just facts. In other countries Windows Phone has a much better chance and in some places, WP is actually ahead of at least one of the competitors. What is very possible however in the US is a great window of opportunity still for growth especially with a highly capable Windows 10 ecosystem, more noticeable apps from Android and iOS with the new app recompiler Microsoft is offering to developers, and seriously capable and gorgeous hardware in the high end category. There are still no widely used phones on Android and iOS that can boast some of the strengths of the underpowered, outdated Lumia 1020 and with so much focus on smartphone photography, Microsoft still has some engineering advantages in that space.

36. EnigmaticPsychotic

Posts: 70; Member since: Nov 26, 2013

The poll results surprise me. But regardless of that, I'll be interested to see what the people that are being let go do next. That's a lot of talent to cut loose out into the world. I have to think some of those folks end up at some of the top OEMs.

47. jroc74

Posts: 6023; Member since: Dec 30, 2010

Samsung needs some ex Nokia ppl, patents. HTC and LG too. This move might wind up hurting MS more than helping if the ppl they let go go to the competition.

40. gaming64 unregistered

We still have to wait until next year for Nokia to rise again.

41. talon95

Posts: 990; Member since: Jul 31, 2012

If they can turn the phone into the next PC and wirelessly connect keyboard, mouse and screen then they could have a chance. (but it will always be 3rd place) They have finally embraced Android and are providing decent free apps for business, so if they continue it will help provide momentum and some trust. Ideally they ditch WP and make something akin to KNOX that runs on top of Android as a secure container that emulates Windows 10 PC. That's the only method I really see working with significant results, but I don't know if that's technically possible.

44. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

IMO, all we need is Android and iOS. It's just a phone. It's not like a desktop environment, where a different OS provides a completely different level of experience, depending on the need. The phone basically does very few things. You make/receive calls, you get a text/email and you browse the web, play media/games shop/pay bills and that's it for the most part. If Ballmer would have joined in or was ready in 2007 or 2008, then maybe the story would be different. Ballmer missed an opportunity laughing at Apple for doing exactly what they did, which was bring a stripped don desktop OS to a smaller device. Like they say, he who laughs last, laughs the best. Apple is still in the game, Google made a awesome entrance and took over and with all the other OS players dying off, its a great place to be. We don't need Microsoft in this game. I am not saying I dont want them their, but their entrance was to lame and it basically just too late. Windows and office is still top dogs and will be until time kills them off. The Surface is a much better product now and Xbox is doing well too. Stick with those and make those better and you will do fine. You dont have to have a product in every category as Apple is too finding out with the failure they call a Watch.

46. jroc74

Posts: 6023; Member since: Dec 30, 2010

Agree 100% with all this. Sony might need to exit the handheld business. Nintrendo might need to exit the home console business. They say they wont leave smartphones but are killing off the Playstation Mobile part of their division. Why kill that and still make smartphones? Maybe they will just put those games on the Play Store...

68. gaming64 unregistered

Sony and Nintendo are the only companies offering console-quality gameplay on portable devices and Nintendo is still in top shape in the console market. Basically, the only thing both of you want is duopoly.

74. jroc74

Posts: 6023; Member since: Dec 30, 2010

If that means Sony would see less money lost in handhelds and Nintendo in home consoles...I guess I do. Let them focus on their strengths. And unless you are still looking at the Wii Nintendo is not still in top shape in the console market. Going from the Wii to the Wii U might be the biggest callopse ever in home console sales.

45. natypes

Posts: 1110; Member since: Feb 02, 2015

WP have been gone way too long to catch up at this point. There are not as many leaps in innovations at this point, only incremental. I don't see what they could do to win over so many people. Android would be bigger in the US had they had better phones early on. How many Apple people don't switch just because they don't want to learn a new OS? I know several like that. They will concede that Apple phones are second to flagship Androids too. It doesn't matter that WP will be easy to use or anything. In order to get phones into the hands en masse you are going to have to stick around a long time and WP has already missed that opportunity.

48. b0wzer

Posts: 103; Member since: Feb 07, 2014

Imagine coming home and setting your phone on a wireless charging pad. The phone connects to a wireless monitor, keyboard and mouse as well as WiFi, and becomes a PC. Awesome! Now imagine these wireless charging pads in schools, hotels, planes, internet cafe etc. This is the future my friends!

49. sergiobr

Posts: 718; Member since: Feb 25, 2013

I'm a Note user and I've to say the images from my sold 808 was the best ! I sold it and bought a Lumia 1020, I got angry ! It has this yellow tinting and it's painstakingly slow. Just Lumia camera to solve the yellow part. WTF !

55. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

any yellow pictures are because you are in full auto mode. Set white balance and manual mode. Or software update, since the latest update yellow tint hasn't been a thing.

63. sergiobr

Posts: 718; Member since: Feb 25, 2013

Thx ! I updated it to win8.1, but nothing happened.
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