Ad for Nokia Lumia 925 in Italy goes 'Matrix Style' to promote Action Shot feature

Ad for Nokia Lumia 925 in Italy goes 'Matrix Style' to promote Action Shot feature
Over in Italy, Nokia called on the Matrix to help them advertise the Action Shot feature found on the rear camera of the Nokia Lumia 925. The feature allows you to capture an entire sequence with the snap of a shutter. The feature even allows you to blur the background if desired.

Don't expect to see this ad outside of Italy. Nokia uses different agencies throughout the world. In Italy, fiddling around with the Action Shot feature must have given those working on the account the idea to call on the Matrix for the ad. If other countries continue with the movie theme for their Nokia Lumia 925 ads, does this mean we will see a reference to Jerry Lewis in the spot for France?



source: NokiaItaly

Related phones

Lumia 925
  • Display 4.5" 768 x 1280 pixels
  • Camera 8.7 MP / 1.2 MP front
  • Processor Qualcomm Snapdragon S4 Plus, Dual-core, 1500 MHz
  • Storage 16 GB
  • Battery 2000 mAh(12.8h 3G talk time)

FEATURED VIDEO

26 Comments

1. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

Matrix is an awesome movie! Lumia 925 is an awesome phone! And this is an awesome commercial! Good job Nokia!

8. TheBitterTruth unregistered

Your comment is awesome too

11. akki20892

Posts: 3902; Member since: Feb 04, 2013

what if i told u NL925 is a Matrix phone.

12. atsamman

Posts: 74; Member since: Sep 26, 2012

Yeah!! Am filming the next matrix movie with this lol

17. sniperdroid

Posts: 146; Member since: May 23, 2013

I don't why but I didn't get the ad at the end, what was he throwing at that guy? It made it feel a bit rushed and sketchy.

2. Hemlocke unregistered

Pretty cool.

3. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Awesome ad, I love it! More than your eyes can see! Good job Nokia!

4. chocolaking

Posts: 495; Member since: May 22, 2012

totally awesome idea!!! good job NOKIA!

5. lubba

Posts: 1313; Member since: Jan 17, 2011

Where are the thumbing downs coming from or by who!?

6. alpinejason

Posts: 262; Member since: Sep 06, 2011

just another samsung android hater

7. TheBitterTruth unregistered

Oppa Matrix Style!

9. bachir8k

Posts: 153; Member since: Feb 25, 2013

very stupid, they can do way much better, same like the wedding ad

10. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

The wedding ad was to poke fun. This ad however, is to show the action shot feature! Complain much?

19. juanyunis

Posts: 73; Member since: Aug 31, 2012

Well, Matrix is a great movie, the wedding ad was amazing, but this one is pointless, they should do showing something more realistic and in real time. But it's good that they are making more ads.

13. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

I don't like this commercial, I think that wedding commercial was better. :)

14. WHoyton1

Posts: 1635; Member since: Feb 21, 2013

Nokia We love you...but for the love of hod no more camera commercials

23. dexter_jdr

Posts: 1163; Member since: Jun 28, 2012

your comment is like saying sony, stop making waterproof commercials of xperia Z

15. mydi.maus unregistered

"i can see clearly now.".

24. ManuelMelgar

Posts: 6; Member since: Oct 12, 2012

"The rain is gone..."

16. Doppiadi

Posts: 15; Member since: Feb 18, 2013

I don't watch much TV but I haven't seen this ad yet (I'm Italian) instead every 2 minutes a Galaxy S4 commercial pops up...

20. tashreef

Posts: 476; Member since: Nov 24, 2012

that's right, here in India they do the same. Most of the commercials are from samsung only . Now the thing is what they advertise ? Octa-core Processor?2GB RAM?13 MP camera? no nothing but some of the Gimmick software tweaks, like Sound-shot etc, and that really works. Most of the people get attracted to these Gimmicky features, when they watch it they were like "WOW" that was awesome!! ...

21. shuaibhere

Posts: 1986; Member since: Jul 07, 2012

If sound shut is gimmick for you..then what about this???

22. shuaibhere

Posts: 1986; Member since: Jul 07, 2012

If sound shut is gimmick for you..then what about this???

18. sniperdroid

Posts: 146; Member since: May 23, 2013

Wait, wait, wait one darn minute. Who was taking the picture and what was he throwing at the guy? Again I ain't a hater just asking :)

25. Deaconclgi

Posts: 405; Member since: Nov 03, 2012

In Mother Russia, the picture takes you! Wait...this was in Italy...nevermind.

26. DibelDibil

Posts: 27; Member since: Jun 19, 2013

dat blue & red pill xD

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.