AT&T rivals Sprint and Verizon by lowering push-to-talk pricing to $5
For AT&T and Verizon, the strategy of lowering the push-to-talk price is simple: what can the company do to undermine the industry leader (Sprint)? Cut prices by fifty percent. AT&T has formally dropped its push-to-talk service to $5 per month, matching Verizon and leaving Sprint, at $10 per month, as the costliest push-to-talk service among the US wireless carriers. Though one can argue that Sprint retains the largest direct connect user base, the $60 savings per year could be tempting, particularly for those with multiple lines of service.
Source: Engadget Mobile