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AT&T could end up spending $150 million to promote Nokia Lumia 900

0. phoneArena posted on 09 Apr 2012, 16:30

It isn't every $99.99 phone that gets-or even deserves a $150 million ad budget, but as the current flagship Windows Phone model, the Nokia Lumia 900 has a lot riding on its success; that is why reports say that AT&T could spend as much as $150 million promoting the model...

This is a discussion for a news. To read the whole news, click here

posted on 09 Apr 2012, 16:39 4

1. ardent1 (Posts: 2000; Member since: 16 Apr 2011)

Rather than spend $150 million to promote the phone, why not just give away 1.5 million of these phones for FREE thus saving the customer $99 per phone! That is some great marketing.

Image a free Nokia Lumia 900 with a 2-year contract.

posted on 09 Apr 2012, 16:54 1

2. gp284 (Posts: 120; Member since: 25 Feb 2012)

I like at the end how it says Verizon is Americas largest 3G carrier, and now it is 4G.

posted on 10 Apr 2012, 09:17

10. -box- (Posts: 3991; Member since: 04 Jan 2012)

But it doesn't have the largest 4G network. What point were you trying to make?

posted on 09 Apr 2012, 20:43

4. gsmfast (Posts: 2; Member since: 09 Apr 2012)

unlock your at&t iphone or nokia lumia 900 athttp://www.gsmfast.net

posted on 09 Apr 2012, 21:43 2

5. W.P._Android_in_that_Order (Posts: 208; Member since: 15 Feb 2012)

I really do hope that ATT really does kickstart a windows revolution cause it would be good for the industry to have more than just 2main operating systems.

posted on 10 Apr 2012, 08:37

9. myclevername (Posts: 94; Member since: 07 Jun 2010)

Don't get your hopes up. Walk into an AT&T store and play dumb about smartphones and watch what they try to sell you .I guarantee it wont be a Lumia. Unless you specifically ask and lead yourself over to it. .

posted on 10 Apr 2012, 09:19 1

11. -box- (Posts: 3991; Member since: 04 Jan 2012)

Well the reps are supposed to, and they're being offered extra incentives and commission on the Lumia 900, so there's little reason they wouldn't. Besides, WP7 is a good OS, not just for first-time smartphone users, but for any user who either wants a change or wants something that works well and has a lot of manufacturer and software support

posted on 09 Apr 2012, 22:37

6. Joshing4fun (Posts: 1237; Member since: 13 Aug 2010)

I can see this actually working. By early 2013 i bet W8 phones will be seriously catching up to android with maybe 15% U.S. market share and growing. Who else wants to place some bets!

posted on 10 Apr 2012, 02:31 1

7. iDroidx650 (Posts: 81; Member since: 26 May 2010)

my store actually sold out. but we only had 6 lumias in stock.

posted on 10 Apr 2012, 09:23

12. -box- (Posts: 3991; Member since: 04 Jan 2012)

How many is that, relative to other devices? A lot, a little, average?

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