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NFC technology would allow users to pay for purchases using smartphones

supplykeeper 26 Jul 2011, 00:33 posted on

You can do a lot of things with your mobile phone: call, email, friend, game, like, surf, text and tweet. For the time being, however, “paying for stuff” isn't necessarily one of them.

Today, mobile e-commerce options are somewhat limited or, at the least, inconvenient. On a smartphone, users can input credit card data much as they do on the Web. They can also buy apps via Apple's or Google's app stores. Or in some instances, they can use “carrier billing” to make purchases that will later be added on to a mobile phone bill.

But a relatively new technology and some intriguing startups present the capability to turn smartphones into easy-to-use payment engines. The addition of e-commerce to the mobile marketing equation may provide big benefits to marketers—even b2b marketers that often trade in bigger-ticket purchases.


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