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"iSwatch" maker Swatch moves to block Apple from trademarking "iWatch"

Posted: , by Luis D.

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"iSwatch" maker Swatch moves to block Apple from trademarking "iWatch"

Apple is facing another name-battle in the court, but this time it's not some outlaw Chinese manufacturer that patented "iPhone 6" in its homeland just because its board of directors got drunk one night and decided that would be hilarious. This time, it's Switzerland's coveted timepiece craftsmen Swatch. And you'd never guess what they're after - it's the iWatch brand.

The reason is sensible enough. Swatch has its own line of watches, called "iSwatch". The similarity between "iWatch" and "iSwatch" is significant enough to confuse customers between the two, hence Swatch wants to block Apple from trademarking "iWatch" in the countries where the iSwatch is sold. Perhaps Apple should have tried harder to keep the "iSomething" naming pattern for itself, even though it's not its - the company iRobot preceeded the iMac's birth by eight years.

Apple has already trademarked the Iwatch in some countries, including Japan, Mexico, and Turkey, which means Swatch has a fair share of work on the desk. In addition, Cupertino reportedly looked into collaborating with Swatch and other watch building experts from Switzerland, but couldn't convince them to join its efforts.

via 9to5Mac

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posted on 05 May 2014, 03:42 2

1. xperiaDROID (limited) (Posts: 5494; Member since: 08 Mar 2013)


Even if Apple trademarked the "iWatch", Swatch can still name the watch "iSwatch", because it's different since they added a "S" in it. But this is dangerously close of getting sued by Apple.

posted on 05 May 2014, 06:27 5

5. o0Exia0o (Posts: 373; Member since: 01 Feb 2013)


"The reason is sensible enough. Swatch has its own line of watches, called "iSwatch". The similarity between "iWatch" and "iSwatch" is significant enough to confuse customers between the two, hence Swatch wants to block Apple from trademarking "iWatch" in the countries where the iSwatch is sold. Perhaps Apple should have tried harder to keep the "iSomething" naming pattern for itself,"

The iSwatch is already an actual product and has been for some time being sold by Swatch in certan countries, that is why Swatch is looking to block the trademark on the "iwatch". It is Apple that will have problems with this one not Swatch.

posted on 05 May 2014, 07:33 1

7. marbovo (Posts: 652; Member since: 16 May 2013)


haven't you read the article or you are being sarcastic?

posted on 05 May 2014, 07:54 3

8. Ninetysix (Posts: 1612; Member since: 08 Oct 2012)


You just went full retard. RTFA.

posted on 05 May 2014, 10:42 1

11. jroc74 (Posts: 4798; Member since: 30 Dec 2010)


Anytime Apple tries to sue a Polish website because the name of it was....a.pl.....Swatch is right to be on the offensive with this.

And .pl is a Polish domain name...

posted on 05 May 2014, 04:30 8

2. techperson211 (Posts: 660; Member since: 27 Feb 2014)


I think swatch got this one.

posted on 05 May 2014, 04:30 3

3. DEATHSTROKE9 (Posts: 399; Member since: 09 Nov 2013)


Android Wear will prevail

posted on 05 May 2014, 04:35 2

4. joey_sfb (Posts: 2931; Member since: 29 Mar 2012)


Apple is really predictable. Once some company trademark iSomething Apple don't have it in them to outdo Steve Jobs legacy naming of products.

Do something different for their own sakes.

posted on 05 May 2014, 06:46

6. Chrisyahya (Posts: 42; Member since: 28 Apr 2014)


wow. so maybe, iClock? watchi? iSmart?

posted on 05 May 2014, 08:08 2

9. joey_sfb (Posts: 2931; Member since: 29 Mar 2012)


MineWatch... Time wrist...

Apple are no longer creative, no longer think different since 2010.

posted on 05 May 2014, 08:38 2

10. mturby (Posts: 243; Member since: 09 Jan 2013)


hahaha!! "iSomething" bhahaha

posted on 05 May 2014, 19:11

12. techperson211 (Posts: 660; Member since: 27 Feb 2014)


Meanwhilehttps://www.youtube.com/user/sherifmorano . The most secured os.

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