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iPad early adopters more satisfied than recent buyers

Posted: , by Ken N.

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iPad early adopters more satisfied than recent buyers
The NPD Group has released a survey which says that early adopters (first two months) of the Apple iPad are more satisfied than recent buyers (through August, 2010).

Eighty-percent of early adopters are satisfied, versus 65% of recent buyers. This might be for the same reason that they were early adopters. Perhaps they have greater brand loyalty, or they feel more committed to the iPad.

Usage statistics are also interesting. Both groups use the iPad primarily for surfing the Web, managing email, and playing games. But early adopters interact more with advanced multimedia than recent buyers.

Those early adopters are 50% more likely to watch movies, 60% more likely to watch TV, 38% more likely to read ebooks, and 44% more likely to watch YouTube on their iPads.

Though most users are satisfied, there were complaints, most notably that 51% wished the iPad had USB ports. The USB issue will most likely be fixed on the next iPad, so stay tuned for iOS perfection.

Why do you think the usage/satisfaction statistics differ?

source: NPD Group via SlashGear

6 Comments
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posted on 20 Oct 2010, 01:48

1. iHateCrapple (Posts: 734; Member since: 12 Feb 2010)


Of course the iSheep are happier...duh.

posted on 02 Oct 2010, 14:19

2. JeffdaBeat (unregistered)


Apart from the iSheep part, he's right. Early adapters are going to be people who are Apple enthusiasts and are probably going to be happier than folks who are getting it out of general desire for the product. iHateCrapple, I'm interested in seeing what kind of phone you carry...And please don't say Android because if you're taking the time to diss Apple, but using a phone by Google then you are a bigger idiot that most...

posted on 02 Oct 2010, 19:31

4. Pings (Posts: 300; Member since: 19 Dec 2008)


Yep all the Apple fanboys got it when it 1st came out, and they're gonna say they are happy with it even though they might not be. That's fanboyism for you. All the anther non-fanboys are going to tell the truth, and they're not so satisfied.

posted on 02 Oct 2010, 20:25

5. JeffdaBeat (unregistered)


But that's with anyone that's excited about anything. Apple doesn't have a following for no reason. Apple has a pretty great track record of not putting out shitty phones. Seriously, name a company that has done the same...

posted on 03 Oct 2010, 11:17

6. iHateCrapple (Posts: 734; Member since: 12 Feb 2010)


This is gonna be fun... Yes, I do carry an Android phone, Droid 2 to be exact. But I also carry a BlackBerry Storm 2 as my personal phone. So please explain to me why i'm an idiot. Google and Apple are two completely different companies and conduct business in different ways. And no, i'm not a Google fanboy, read through some of my older posts and you'll see that I diss both Google and Microsoft when a reason presents itself. There's just a lot more Apple-related articles on phonearena.

posted on 02 Oct 2010, 18:08

3. roscuthiii (Posts: 1785; Member since: 18 Jul 2010)


The early adopters are happier because they are more likely to be Apple faithful that will love, support, and defend any porduct Apple produces. The later adopters are less satisifed because all they heard was that this was a magical and revolutionary product and due to the timing all they hear about now is what is coming just around the corner. The same thing happened with my phone on a smaller scale. I got the Droid Eris long ago (All the way back in February if you can believe that. Yes, I've held onto the same phone for at least 8 months!) A coworker just got one not ttoo long ago because he liked mine (rooted & the works) but he's having buyer's remorse at hearing about the new phones coming out soon. People who buy just before new products are released are probably always high up on the list of less satisfied customers.

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