Zynga forecasts bigger than expected loss for Q2, shares plunge after hours
For the first quarter, Zynga posted profit of 1 cent a share while analysts expected a loss of 4 cents. Company CEO Mark Pincus said that things should pick up for the company later in the year, although he said during a conference call, "We know that 2013 is a year of transition. We continue to expect non-linear, uneven results." The company is looking to replace those who once played its games on a desktop, with those looking to play games over a smartphone. But some analysts say that the mobile market doesn't offer the chance to make a ton of money. Mike Hickey, an analyst with National Alliance Capital Markets said, "The majority of their games are lower-monetizing experiences on mobile platforms. Certainly they've attracted a large audience but it's hard to get much money from that audience."
Over the last year, Zynga's monthly players have dropped from 292 million to 253 million, while the number of monthly paying customers has dropped from 3.5 million to 2.5 million. 22% of its revenue comes from mobile, up from 12% last year. And with that rise comes hope that Zynga can do better with a stronger focus on mobile. Even Draw Something is back. Draw Something 2 has leaked and a televised version of the game is about to start in the U.K. with a version for the U.S. in the works.
1. Reluctant_Human (Posts: 867; Member since: 28 Jun 2012)
Is anyone really surprised? Zynga makes novelties that people get bored of incredibly quick.
2. roscuthiii (Posts: 1873; Member since: 18 Jul 2010)
Die in a fire Zynga, die in a fire. We don't need no water, let the m!@#$% burn!
3. daniel_bargs (Posts: 325; Member since: 27 Nov 2010)
Cityville was the most played online game during its limelight... until I stopped playing because of too many quests that requires you to pay to finish... damn! Wishing for their speedy bankruptcy! their game stole most of my highschool!
4. CellularNinja (Posts: 303; Member since: 27 Sep 2011)
I hope Zynga can bounce back. I never wanna see a business go down like this... Except for Apple :)