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ZTE wants to concentrate on putting higher margin devices in more markets

0. phoneArena 18 Nov 2011, 14:48 posted on

Chinese telecommunications and handset manufacturer ZTE has set its sight on markets outside of China, where they hope to find success with higher-margin premium smartphones...

This is a discussion for a news. To read the whole news, click here

posted on 18 Nov 2011, 14:52

1. username (Posts: 25; Member since: 05 Nov 2011)


FIRST!
i have a ZTE phone, don't really know the model.
but to me its just a regular, mid-ranged phone.

posted on 18 Nov 2011, 15:57 1

2. roscuthiii (Posts: 1863; Member since: 18 Jul 2010)


If it's truly premium then yes, they could have an audience here in the US. Problem is they are better known for low to mid range phones here. They'd be LG v2.0.

posted on 18 Nov 2011, 15:58 1

3. roscuthiii (Posts: 1863; Member since: 18 Jul 2010)


And even their "better known" is more like "unknown" here in the States.

posted on 18 Nov 2011, 23:40 1

7. ardent1 (Posts: 1997; Member since: 16 Apr 2011)


ZTE and Huawei are using carriers like Cricket and MetroPCS to learn the US market.

Metro has 9.1 million subscribers and since intoducing the android smartphone in 12/2010, it's about 30% of its base or about 2.7 million users. That is a lot of ZTE or Huawei android devices. That is just one carrier.

ZTE offers a 4.3" screen device called the Warp on Boost. You will surprised how quickly ZTE or Huawei is gaining name recognition.

posted on 18 Nov 2011, 17:00 1

4. htcisthebest (Posts: 8; Member since: 15 Nov 2011)


If they make a high-end device and make its price lower than iPhone and some high-end Android devices, I will buy it with heartbeat. The latter two are just ripping off people's $$ cauz their cost of production is so low compared to their selling price.....

posted on 18 Nov 2011, 20:28 1

5. ledbetterp3 (Posts: 467; Member since: 31 Aug 2011)


cool, can't wait to see what they can do!

posted on 18 Nov 2011, 23:36

6. ardent1 (Posts: 1997; Member since: 16 Apr 2011)


Give them 2 years and you will see great results. The designs of high-end smart phones are pretty much a generic shape these days -- it's a long rectangular device. Android OS is the same, the processors (Nvidia, TI, or Qualcomm) are the same, the cameras are the same, the parts are the same, the batteries are the same, so it comes down to design, materials, assembly, and innovative features like gottohave features.

I expect the first 3 to 5 designs to suck, the next 3 to 5 designs to be better, the next 3 to 5 designs to be even better, etc. 2 years and you will have a credible competitor.

My advice to ZTE, use stock android.

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