YouTube tripled its mobile ad sales thanks to the removal of its client from iOS 6
Wedge Partners Corp. analyst Martin Pyykkonen says that his work shows that You Tube accounts for 10% of Google's revenue. Additionally, YouTube's mobile ad sales are believed to be 25% of YouTube's total mobile advertising. That would work out to the aforementioned $350 million in mobile ad revenue for YouTube over the last half-year. 250 million of YouTube's 1 billion viewers now access the site from a mobile device and more than half the smartphone users in the U.S. visited YouTube in March. According to Nielsen, 70 million Americans visited YouTube using a smartphone that month, up 42% from a year ago.
And more money should soon be rolling into Google's coffers now that it has come to an agreement with Microsoft over the development of an official YouTube app for the platform.
1. jroc74 (Posts: 3459; Member since: 30 Dec 2010)
Congrats Google. Seems some ppl dont really mind ads. I dont as long as they dont get in my way. (Angry Birds free versions on Android...looking at you...)
10. anywherehome (Posts: 971; Member since: 13 Dec 2011)
Yes, congrats..... Apple's stupidity brings money to Google :-D
3. cripton805 (Posts: 751; Member since: 18 Mar 2012)
Youtube sucks now. Forced ads are longer than the 50 second videos I watch and now theyre popping up half way through the video and if you fast forward!
4. pixelado (Posts: 130; Member since: 16 Feb 2013)
That's iRony right there. Apple claims to "make the right choice on behalf of the user", while taking every chance they get to make Google (more specifically Android) look bad.
Removing 'key' apps from the OS and then replacing them with half-baked alternatives (Maps), or no alternative at all (YouTube) didn't seem good choices at all, at least for the end user.
Now it turns out Google is the one who benefits from all of this (or so it seems). If it's not irony, then I don't know what to call it.
5. clevername (Posts: 1379; Member since: 11 Jul 2008)
Wonder why apple could get away with a self made client that didn't have ads but Microsoft can't.
7. affandi (Posts: 77; Member since: 25 Jan 2013)
Very generous of you Apple! Never would have guessed it!
9. bucky (Posts: 1100; Member since: 30 Sep 2009)
If it wasn't for ad blocker I'd be pissed. Happily donated to that dev. Is there a lot of ads on androids YouTube now?
11. iSometimes (Posts: 39; Member since: 16 Feb 2011)
The YouTube app by Google sucks on iOS. McTube is so much better. No ads and you can download videos. Also you can play the audio in the background if you want to switch apps, just like the old YouTube app. Even Jasmine is better than the Google YouTube app on iOS.
13. Ronny666 (Posts: 98; Member since: 08 Jun 2013)
Why do they need Youtube on iphones? Iphones are no longer "smart" as it used to be. It's just an accessory phone for old folks.